G11/G12 is best selling 7 Series in 1st year of availability ever

[E90Fleet]

In the first ten months of the year, BMW 7 Series sales totalled 47,416 (+67.2%), making this sixth generation the most successful 7 Series ever in the year following launch.

http://f30.bimmerpost.com/forums/sho....php?t=1323661

November 11, 2016

Worldwide 196,002 vehicles delivered, up 2.3%
Year-to-date sales rise 5.8%: 1,942,642 vehicles sold
BMW year-to-date deliveries up 5.5% to 1,646,743
MINI sales up 7.3% in first ten months: 292,823 delivered
100,000th electrified BMW delivered since launch of BMW i



Munich. Sales of BMW Group vehicles were higher than ever before in October, with total sales of 196,002 units, an increase of 2.3% on the same month last year. This result brings the year-to-date sales total to 1,942,642, an increase of 5.8% compared with the first ten months of last year.


“All the BMW Group’s premium brands have contributed to this latest set of record sales results and I am confident this will continue as we head towards year-end,” said Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW. “We’ve just seen the sale of our 100,000th electrified vehicle, underlining our success in the increasingly important electro-mobility segment,” he continued. “Our strategy of flexible, global sales enabled us to offset headwinds in some markets by strengthening sales in other regions, ensuring that profit can remain our focus worldwide.”

In the first ten months of the year, 1,646,743 BMW brand vehicles were sold around the world, 5.5% more than in the same period last year. In October, a total of 166,805 BMW brand vehicles were delivered to customers, an increase of 1.1% year-on-year. The global trend towards SUVs continues to be reflected in strong sales growth within the BMW X family. October sales of the BMW X1 more than doubled year-on-year with a total of 21,072 sold around the world (+139.1%); monthly sales of the BMW X3 increased by 5.1% to total 12,533 units while X5 sales rose by 4.9% (14,203). A year after it was launched, the brand’s flagship BMW 7 Series achieved sales growth of 79.0% in October, with a total of 5,664 delivered to customers worldwide. In the first ten months of the year, BMW 7 Series sales totalled 47,416 (+67.2%), making this sixth generation the most successful 7 Series ever in the year following launch.

With sales of electrified models building significantly, October’s impressive BMW i and BMW iPerformance sales (5,952 units) led to an important milestone for electro-mobility at the BMW Group, with the 100,000th electrified BMW delivered to a customer at the very start of November. Almost half of those 100,000 sales have been made just this year, with a total of 47,286 BMW i and BMW iPerformance models sold in the first ten months of 2016. “Our sustained efforts in the field of electro-mobility are paying off,” commented Dr Ian Robertson. “BMW i and BMW iPerformance offer customers the largest range of electric drive trains across all segments and BMW i continues its role as the spearhead of innovation at the BMW Group, enabling technologies which can be applied across our entire model range,” he continued.

Sales of MINI brand vehicles increased by 8.9% in October with a total of 28,746 delivered to customers worldwide. The premium brand’s two most recent models continue to be the biggest growth drivers. A total of 5,411 customers took delivery of a MINI Clubman in October, with year-to-date sales totalling 49,218 units worldwide. October sales of the MINI Convertible totalled 2,152 (+159.6%); sales of this model in the first ten months of the year totalled 25,144 (+92.0%).

Combined monthly sales of BMW and MINI in Europe totalled 90,574 in October, up 6.4% compared with the same month last year. Year-to-date sales in the region are up 10.0%, with a total of 897,493 vehicles delivered. All markets in the region have contributed to this year’s strong growth with many achieving double-digit increases including Italy (68,282 / +18.0%), Spain (45,141 / +19.9%) and Scandinavia (43,433 / +14.4%).

Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 63,006 vehicles delivered to customers in October (+6.6%). In the first ten months of the year, a total of 611,020 BMW and MINI vehicles were sold in Asia, an increase of 8.9% compared with the same period last year. The region’s biggest market, Mainland China, achieved a 10.2% increase compared with the first ten months of last year, with a total of 423,330 vehicles sold so far in 2016. Year-to-date sales in many other markets in the region also show strong growth: Japan (60,484 / +9.1%) and South Korea (49,016 / +10.0%) are just two examples.

Sales of BMW and MINI in the Americas decreased 11.6% in October compared with the same month last year: a total of 36,743 vehicles were delivered to customers in the region. Year-to-date sales of BMW and MINI vehicles in the region total 373,822, which is down 7.1% compared with the same period last year. While year-to-date sales are up in Canada (37,373 / +7.0%) and Mexico (27,858 / +14.0%), the exceptionally competitive market in the USA has seen deliveries decrease by 9.6% (297,015).

This year continues to be the strongest ever for BMW Motorrad, with sales for October totalling 10,974, up 19.1% compared with the same month last year. Year-to-date sales rose by 2.3% with a total of 127,018 motorcycles and maxi-scooters delivered to customers in the first ten months of the year.

[Nivarox]

That's great news , G11/12 7 Series is my favorite 7 Series ever too .

[Almaretto]

It is amazing how so many report they that the G12s are just sitting on lots and customers have great buying power to steal a great deal. But, BMW must be doing something right if they are selling more and leaving customers happy with terms.

[dbs600]

Something is strange with the way in which the stats are being reported. It's not clear if they mean the first model year or the second. It's also not clear if they mean actual sales numbers or percentage increase. If percentage increase, would be dependent on the sales figures of the outgoing F01/02 model, which may ve lower relatively compared to prior chassis generation changeovers.

[AlteBMW]

Originally Posted by Almaretto

It is amazing how so many report they that the G12s are just sitting on lots and customers have great buying power to steal a great deal. But, BMW must be doing something right if they are selling more and leaving customers happy with terms.

"There are lies, there are damned lies, and there are statistics." I think said by Mark Twain. Why would they be discounting both 16s and 17s unless they wanted -- or needed -- to induce more sales? But hey, I'm happy with the deal I got on a 17 arriving soon.

[Almaretto]

Originally Posted by Weinschela

"There are lies, there are damned lies, and there are statistics." I think said by Mark Twain. Why would they be discounting both 16s and 17s unless they wanted -- or needed -- to induce more sales? But hey, I'm happy with the deal I got on a 17 arriving soon.

Inflated prices coupled with big discounts makes customers feel they got better deals. MSRP are just numbers.

Legally, a convenience store cannot sell the same pack of gum for different prices to different people, but dealerships can the same vehicle or airlines a seat on a plane. It is all marketing.

[AlteBMW]

Originally Posted by Almaretto

Inflated prices coupled with big discounts makes customers feel they got better deals. MSRP are just numbers.

Legally, a convenience store cannot sell the same pack of gum for different prices to different people, but dealerships can the same vehicle or airlines a seat on a plane. It is all marketing.

There is no law preventing price discrimination to consumers unless it is based on an impermissible criteria, such as race. MSRP is a suggested price. That doesn't mean it is practical to discriminate , but a retailer can charge whatever they want unless the manufacturer has imposed resale price restrictions, which are possible but only in limited circumstances. There is a local grocery that gives seniors a 5% discount on Tuesdays and Wednesdays, for example.

[PawnStar]

Not according to Bloomberg


http://www.bloomberg.com/news/articl...in-luxury-race

[Germanauto]

I'm still confused as to whether this is referring to pure numbers or simply the year-over-year percentage change. I'm guessing the latter because reports have said that BMW has been unhappy with sales and wants to launch a new 8-series to boost sales. I think designers attributed the slow sales to the excessively conservative design both inside and out. I guess people don't care about stupid gimmicks like moving your car forward and backward with the key or using your finger to change the volume when the damn volume button is right there on the steering wheel already. Seriously, these are two highly-marketed gimmicks BMW has marketed a lot that nobody will use even more than once. There are probably massive discounts on the 7er at the moment.

The bean counters at BMW are trying their very best to ruin the brand. Say what you will about Bangle and iDrive from the early 00s, at least those cars drove like BMWs. Ever since the E89 was release in 2009 every subsequent model has been a disappointment to drive.

[mike@Vossen]

Originally Posted by PawnStar

Not according to Bloomberg


http://www.bloomberg.com/news/articl...in-luxury-race

Having spoken to BMW about the new 7, I would say this link is super relevant.