BMW Announces Black-And-White Logo For Elite Models

cbertels · 09-13-2017, 10:09 AM

Quote:

Originally Posted by Opplock1

Black Roundels Matter.

All Roundels matter!

M3 Adjuster · 09-13-2017, 10:09 AM

Because spelling out BMW is so much more Cla$$y.

unc879wins · 09-13-2017, 10:10 AM

Whatever happened to the "product" establishing its elite or superior value and brand?

Next up... model names based on # of FaceBook likes or hashtags.

M3 Adjuster · 09-13-2017, 10:11 AM

Quote:

Originally Posted by Opplock1

Black Roundels Matter.

@cbertels

Actually, Black Roundels are BETTER... says BMW

M3 Adjuster · 09-13-2017, 10:14 AM

Quote:

Originally Posted by MSups6

Aka we watered down drove the brand so low market that out of desperation we threw a bunch of stuff at the board and came up with this.

LOL is what i think.

Cant wait for the M super "Red" editions ultra air sports.

Since RED isn't allowed on BMW sports cars you know That Probably is happening next

. We can give them badges !

Tallicia · 09-13-2017, 10:22 AM

How many of these can I retrofit?!?!?! bangin yo! gotta get that ultra exclusive ride!

smfh

termigni · 09-13-2017, 10:33 AM

So us peasants get blue and white, and the rich get black and white. I see...

3M TAPE · 09-13-2017, 10:35 AM

As long as they don't touch the ///M logo..

capo180 · 09-13-2017, 10:39 AM

Quote:

Originally Posted by 3M TAPE

As long as they don't touch the ///M logo..

Nah that's gonna be a 10k up charge on the M4 "black and white edition."

cslotterback · 09-13-2017, 10:41 AM

Quote:

Originally Posted by xQx

Man, if they keep this sort of innovation up, BMW will have to be worried about Tim Cook pinching their staff.

SanchoDivine · 09-13-2017, 10:42 AM

People have been swapping out their roundels to different colors for several years/decades with black and white being one of the more popular (especially black and white carbon fiber style roundels). Will be interesting seeing these folks get posted about on the "fake badges and such" threads

Dog Face Pony Soldier · 09-13-2017, 10:43 AM

Mostly yawning here but this move reminds me of when Apple "flattened" all their icons and graphics in iOS.

marcva · 09-13-2017, 10:47 AM

[QUOTE=moviebumm;22184469]What do you think of this?

So is this to say that BMW is admitting that it is not an upscale brand, since it feels the need to launch upscale branding? It seems like Porsche doesn't need to do this. I suppose you could look to Maybach, but it feels like you might have diluted the core brand by implying it is no longer special.

Also, how does Bavaria feel about you dissing their flag? Isn't that a core part of the company's heritage?

bavarian19 · 09-13-2017, 11:11 AM

BMW is making a clear case for winner of the '2017: Where Are My Feet?' award.

yousefnjr · 09-13-2017, 11:17 AM

babaikram · 09-13-2017, 11:37 AM

So according to BMW I am a wannabe.

solstice · 09-13-2017, 11:41 AM

Got to be the ultimate proof and acknowledgement that BMW is now a generic car maker like Toyota, Honda and a Nissan. This has IMO the Lexus, Acura and Infinity bullshit smell to it.

TheUltimateDrivingManiac · 09-13-2017, 12:10 PM

Somebody please stop this marketing bullshit and give power back to the car guys.

Spa2k · 09-13-2017, 12:15 PM

Quote:

Originally Posted by moviebumm

I suppose you could look to Maybach, but it feels like you might have diluted the core brand by implying it is no longer special.

Actually, the Maybach experiment failed. It's now pretty much just an option package on the S Series. Cool chrome logo on the trunk lid, though.

outie · 09-13-2017, 12:20 PM

This brand is really getting kind of pathetic.

Kev312 · 09-13-2017, 12:30 PM

BMW owners are a class among themselves.

rr006rbc · 09-13-2017, 12:33 PM

I thought they were referring to the black chick kissing the white guy..lol oops.

09-13-2017, 10:09 AM	#24
M3 Adjuster Banned 7905 Rep 11,785 Posts Drives: 1M, X1 M Sport, E46 325ic Join Date: Mar 2008 Location: Dallas, Tx iTrader: (0)	Because spelling out BMW is so much more Cla$$y.
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09-13-2017, 10:10 AM	#25
unc879wins Private First Class 190 Rep 194 Posts Drives: 2015 Lexus RC350 FSport Join Date: Jul 2006 Location: Tucson, AZ iTrader: (0)	Whatever happened to the "product" establishing its elite or superior value and brand? Next up... model names based on # of FaceBook likes or hashtags.
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09-13-2017, 10:22 AM	#28
Tallicia Private First Class 74 Rep 141 Posts Drives: X6 and 1 series Join Date: Jun 2016 Location: DFW, TX iTrader: (2) Garage List 2013 X6 [0.00] 2011 BMW 135i M Spo ... [0.00]	How many of these can I retrofit?!?!?! bangin yo! gotta get that ultra exclusive ride! smfh __________________
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09-13-2017, 10:33 AM	#29
termigni Lieutenant Colonel 1080 Rep 1,761 Posts Drives: S2000, MacanS, M4CS Join Date: Oct 2006 Location: NJ iTrader: (0) Garage List 2018 BMW M2 [0.00]	So us peasants get blue and white, and the rich get black and white. I see... __________________ 2020 ///M4 CS, Alpine White, DCT 2018 ///M2 LCI, Metallic Orange, 6MT, Exec Pkg, Apple.. Sold Instagram: Tommys911
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09-13-2017, 10:35 AM	#30
3M TAPE Banned 350 Rep 1,225 Posts Drives: M3 Join Date: Mar 2007 Location: States iTrader: (0)	As long as they don't touch the ///M logo..
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09-13-2017, 10:42 AM	#33
SanchoDivine Captain 554 Rep 908 Posts Drives: 2017 F80 M3 Join Date: Nov 2016 Location: San Antonio iTrader: (0)	People have been swapping out their roundels to different colors for several years/decades with black and white being one of the more popular (especially black and white carbon fiber style roundels). Will be interesting seeing these folks get posted about on the "fake badges and such" threads __________________ '17 Alpine White M3, Club 6MT instagram.com/sancho_divine
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09-13-2017, 10:43 AM	#34
Dog Face Pony Soldier 2006 TIME Person Of The Year 9720 Rep 6,445 Posts Drives: M Sport 335i Join Date: May 2013 Location: North Jersey iTrader: (0) Garage List 2014 335i [9.74]	Mostly yawning here but this move reminds me of when Apple "flattened" all their icons and graphics in iOS. __________________
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09-13-2017, 10:47 AM	#35
marcva Captain 378 Rep 647 Posts Drives: E36 M345 Join Date: Mar 2008 Location: Vienna, Virginia, USA iTrader: (0)	[QUOTE=moviebumm;22184469]What do you think of this? So is this to say that BMW is admitting that it is not an upscale brand, since it feels the need to launch upscale branding? It seems like Porsche doesn't need to do this. I suppose you could look to Maybach, but it feels like you might have diluted the core brand by implying it is no longer special. Also, how does Bavaria feel about you dissing their flag? Isn't that a core part of the company's heritage?
	Appreciate 0 Quote

09-13-2017, 11:11 AM	#36
bavarian19 General 517 Rep 18,858 Posts Drives: Car Join Date: Mar 2005 Location: VA iTrader: (23)	BMW is making a clear case for winner of the '2017: Where Are My Feet?' award.
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09-13-2017, 11:17 AM	#37
yousefnjr salty cowboys fan 6155 Rep 3,402 Posts Drives: ‘06 Z4MR, ‘20 X7, ‘22 M4x Join Date: Dec 2012 Location: Bay Area, CA iTrader: (2)	__________________ she’s home! '22 M4 Comp xDrive
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09-13-2017, 11:37 AM	#38
babaikram M6GCComp, Porsche Cayman S PDK, Peug 208 GT1 BPS 512 Rep 1,280 Posts Drives: . Join Date: May 2015 Location: England iTrader: (0)	So according to BMW I am a wannabe.
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09-13-2017, 11:41 AM	#39
solstice Major General 5457 Rep 7,037 Posts Drives: 2015 M3 6MT Join Date: May 2013 Location: Seattle iTrader: (0)	Got to be the ultimate proof and acknowledgement that BMW is now a generic car maker like Toyota, Honda and a Nissan. This has IMO the Lexus, Acura and Infinity bullshit smell to it.
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09-13-2017, 12:10 PM	#40
TheUltimateDrivingManiac Freude am Fahren. 834 Rep 1,287 Posts Drives: F15 X5 xDrive35i Join Date: Jul 2009 Location: Toronto, Ontario iTrader: (0) Garage List 2020 BMW F900R [0.00] 2016 BMW X5 xDrive35i [0.00]	Somebody please stop this marketing bullshit and give power back to the car guys. __________________ Freude am Fahren.
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09-13-2017, 12:20 PM	#42
outie Lieutenant 92 Rep 566 Posts Drives: 2022 Porsche Taycan GTS Join Date: Feb 2009 Location: CA iTrader: (0) Garage List 2022 Tesla Model X [0.00] 2023 McLaren 720S S ... [0.00] 2022 Porsche Taycan ... [0.00]	This brand is really getting kind of pathetic. __________________
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09-13-2017, 12:30 PM	#43
Kev312 Second Lieutenant 238 Rep 204 Posts Drives: 2012 BMW 320i Join Date: Sep 2017 Location: Midwest iTrader: (0)	BMW owners are a class among themselves.
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09-13-2017, 12:33 PM	#44
rr006rbc Colonel 1204 Rep 2,818 Posts Drives: '23 M440i GC Join Date: Mar 2013 Location: California iTrader: (38)	I thought they were referring to the black chick kissing the white guy..lol oops.
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