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      02-17-2010, 11:14 PM   #1
Trumpen
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Car / Dealer Pricing Help

Hi everyone. I'm looking at a 2010 750Li, black/black. It has the following options:
  • Camera Package
  • Convenience Package
  • Driver Assistance Package
  • Luxury Seating Package
  • M Sport w/ 20" wheels
  • Premium Sound
  • Ceramic Controls
  • Leather dash
  • Active Steering

The MSRP is $109,274 and the dealer wants $106,000. What's the lowest I could try and negotiate them down to?

Also, they ran some lease numbers and came up with this:

MSRP of $109k
$10k down
36 Months
15,000 mi/yr.
for $1370 a month. How do those numbers sound?
Could I do any better?

Thanks in advance.
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      02-21-2010, 08:24 PM   #2
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First, never put money down on a lease unless it is as a Multiple Security Deposit (MSDs). You are essentially wasting that money by doing so. What if you wreck the car, or total it? That money is gone.

MSDs allow you to buy down the rate on the lease by .00007 per MSD, for a total of 7 MSDs (.00049 reduction). This money is refunded at the end of a lease. The MSD is equivalent to the lease payment of the vehicle. So, say your monthly is $1500, then your max MSD is $10,500. This you get back at the end of the lease.

So, lets talk about price. They are offering you $3000 or so off MSRP. Invoice is just about $9000 off sticker. So, I would offer about $101,500 or $102,000. Nothing more. If they wont deal, then I have a CA in Atlanta that can most definitely accommodate you and ship your car out. You would definitely save money that way, even with shipping charges.

Also, make sure that you are getting buy rate, or at least minimal mark up on buy rate.

If you have the time, and inclination, then European Delivery will save you about $13500 off of sticker, and you get a vacation. This is what we are doing with our 2011 750ix individual this coming September.

Feel free to email or message me with questions. I am happy to help a fellow owner save some money. Also, check out the "Ask A Dealer" section at www.bimmerfest.com/forums.

Cheers, and congrats on the new vehicle.

J
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      02-21-2010, 08:32 PM   #3
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Also, with the options you listed, I came to a MSRP of $107,775 before destination. With using the same discount of about $3274 and $10k down, your payment is $1332. This is from the BMW online payment estimator.

Using the confidential wholesale pricing found on bimmerfest.com and other places, you will see that the European Delivery pricing at about $1000 over invoice or so, will yield you the same payment, without any money down. And that is not including the MSD component of the equation.

Just some numbers to compare...

J
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      02-24-2010, 04:36 PM   #4
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Thank you so much for the info. It'll come in handy.
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      02-26-2010, 01:26 PM   #5
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A dealer should make more of a profit than that especially on a 110,000 car. Realistically you should buy your car at your local dealer. You can shop around at other dealers near by as well then with your best price go back to your local dealer and give them the business. Those are the ones you will serivice with anyway and they wont give you a loaner if you do not buy there. So buying in Atlanta and shipping your car I totally will not do what a wast of money plus you should never trust someone over the phone and spend all that money and expect perfection.

If the car is 109000 then offer 104,000.00 and dealer would take a deal like that even tho its a low price.

Plus your math is not adding up. Are you puting 10k down plus fees and taxes?

multiple securities is not a bad idea. But money down is ok to. Yes if you total your car you will lose that money but the chances of that are very slim. You would have to literally flip over your 7series to have that much damage nothing a car accident would do.
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      02-26-2010, 06:45 PM   #6
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Actually, you would not have to "flip" over your 7 to total it. You should read up a little bit about how that cars are being built by BMW now a days. Lot of these frames require very, very special work to repair any damage.

As far as the dealer making more profit than $1000-1500 on a deal, I disagree. If there is a special vehicle, i.e. limited production or special vehicle (i.e. some M's), then I could maybe see that. But on most models, I completely disagree. Dealers, like any other business, must make money to remain open. However, my opinion is that they should make as little money off me as they can. If you want to make up the difference, then by all means do so.

I have bought my last 2 BMW's from BMW of South Atlanta, from Adrian Avilla. Fantastic CA. I literally made both deals in about 5 emails each. The first on my M5, and the second on my new X5M. Both loaded. Paid below invoice on my M5, and about $3000 above invoice on my X5M when it was very first introduced. Even so, I have not had any problems getting service, or loaners, from my local dealer. It is all in how you deal with that service department, and how you treat your SA. If you get to know your SA and take care of him/her, then you are golden.

If you think that invoice is the bottom number from which a dealer makes a profit, then again, you are mistaken. There are multiple variables that go into what the dealer turns on a sale.

Well, about using the phone or internet to barter a deal, again I disagree. You are the exact customer that most dealers make their real money on. I custom order all my vehicles. So, they are not test driven, used, etc before delivered to me. My dealer takes very detailed pictures and info from the vehicle before shipping (I picked my M5 up from there, and had to have the X5M shipped secondary to time constraints). Shipping was $300 for private flatbed shipping to my door. Enclosed would have been like $400-$500 total. If I had bought from my dealer locally, I would have only gotten $1000 off sticker and had to wait a month longer for a production slot.

So, say what you will. But it is the 21st century, and the old model of car buying has gone out the window. In this economy, no matter how rich you might be, I would still save a few $1000 either way.

Back to the original poster, your best bet, without a shadow of a doubt would be to go with ED...

Good luck!
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      02-27-2010, 04:08 PM   #7
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My sales rep just emailed me with the following deal. How does it sound?

36 month lease, 10k mi/yr.
MSRP $108,305.00
Initial Cap Cost $101,170.00
Residual Rate/Amount: 57.00% $61,733.85
Monthly Payment of $1571.28
Total Drive Off $5000.00

I'm okay with the monthly payment as I pay almost exactly the same amount for my S550, but I know they're able to manipulate all the numbers so that they're able to make money. Not being an expert, I hope the experts here could give me some assistance.
Thanks.

P.S. if it helps, I will be leasing this under my business.
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      02-27-2010, 06:48 PM   #8
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Max offer should be $102,000
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      03-02-2010, 07:07 PM   #9
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ask him to break down the "drive off total" and ask him for the MF he is calculating

you can usually check MF and residual at http://www.ridewithg.com/index.php/2...february-2010/
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      03-02-2010, 07:38 PM   #10
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I've leased a dozen cars and Jason is right on the money, but I thought BMW discontinued the MSD deal? I'm debating now between a 2011 535i and 740i (or maybe 750i) and would really like to go the MSD route like I did many years ago on an E39 5-Series lease.
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      03-02-2010, 08:26 PM   #11
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They still have it, because I put down 2 MSDs on my X5M...That was November 25th. So, unless it has been stopped since, should still be in play...
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