Mercedes-Benz Becomes Top Luxury Car Brand in the US, BMW falls to third behind Lexus

[The Automotive Enthusiast]

There?s a new No. 1 luxury car in America. In 2016, Mercedes-Benz (DAI) out-sold all other luxury car brands to become the top-selling brand in that category.

Changing market sentiment is the cause of Mercedes-Benz?s victory, according to Business Insider. Previously, luxury car brands, also called Tier 1 brands, made up the bulk of their sales from coupes and sedans. However, recent auto sale trends in America show growth primarily in the crossover and SUV markets. (See also: AutoNation Numbers Confirm U.S. Auto Sales Slump.)

Business Insider reports that only five of the 31 non-crossover/SUV luxury vehicles available in America experienced sales growth in 2016. Three of the vehicles were made by Audi AG (NSU) and two were made by Bayerische Motoren Werke AG (BMW).

On the flip side, Mercedes-Benz and Lexus (TM) offer popular crossover and SUV models, says Business Insider. Mercedes-Benz?s GLC SUV sales increased by 71.6 percent in 2016 and Lexus?s SUV sales increased by 12.5 percent.

Unfortunately, Mercedes-Benz, Lexus and BMW all suffered from a decline in overall sales in 2016. According to Business Insider, BMW?s overall sales were down 9.5 percent for the year, thanks to a decline of more than 20 percent in the sales of each of its 3-series, 4-series and 5-series vehicles.

Of the Tier 1 brand sales, Mercedes-Benz finished in first place with 340,237 vehicles sold in 2016. Lexus remained in second place with 331,228 vehicles sold and BMW fell from first place in 2015 to third place in 2016 with only 313,174 vehicle sales.

The only Tier 1 brand to experience sales growth in 2016 was Audi, which sold 210,213 vehicles for a firm fourth place finish.

http://www.investopedia.com/news/mer...n=fb_main_page

Regarding Audi's volume, also mentioned in the article, how did a company that lied to customers and lost BILLIONS grow? It's a rebadged VW for the God sake!

[mkoesel]

Originally Posted by Mo@BMWofFairfax

Regarding Audi's volume, also mentioned in the article, how did a company that lied to customers and lost BILLIONS grow?

Simply because they had more volume to give in their SUV manufacturing facilities. BMW didn't, so they paid the price.

The diesel scandal was far enough away from most Audi buyers' radar that it had little impact of them choosing an Audi SUV - which are typically highly regarded save for the Q3 which is average at best.

It's a rebadged VW for the God sake!

If they were literally that, sales would reflect it. These are luxury vehicles which match the competition feature for feature. People do not care about parts sharing, they care about wether the product provides the premium experience which Audi does well.

Even still, they are over 100k sales off the top three, so clearly the company still has work to do in establishing the brand cache.