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      07-14-2008, 01:00 PM   #1
Jason
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BMW 7-series (F01) unveiled in Russia inside 40ft hourglass

BMW pulled out all the stops in revealing the F01 7-series in Moscow

BMW had this 7-series inside this 40 foot hourglass, hidden in 180,000 balls for two days. On the night of July 8th, BMW emptied the top of the hourglass to reveal the car to 400 invited guests.

The dramatic unveiling in Russia was to demonstrate the event's slogan of "Never stand still"

Looks like BMW Russia has a knack for BIG marketing... see this thread for another example --> http://www.m3post.com/forums/showthread.php?t=130736




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      07-14-2008, 01:19 PM   #2
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      07-14-2008, 01:29 PM   #3
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Nice promo :P
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      07-14-2008, 01:34 PM   #4
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nicee .
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      07-14-2008, 01:52 PM   #5
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Why is it that we never have any decent and "fun" marketing campaigns here in the states?
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      07-14-2008, 02:34 PM   #6
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Quote:
Originally Posted by e90driver View Post
Why is it that we never have any decent and "fun" marketing campaigns here in the states?
We did at one time. It was the short film series, The Hire, that starred Clive Owen. That was a hell of a marketing campaign, especially the Madonna/Guy Ritchie M5 episode. Additionally, the Ultimate Drive should not go unnoticed nor unappreciated.

In this age of globalization, at present time, the wealth of the world is shifting to the eastern hemisphere. Advertising budgets are naturally following. This story reminds me of the huge M 1.5 acre billboard BMW threw up in Russia recently.

http://www.autoblog.com/2008/04/01/b...-ad-in-moscow/
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      07-14-2008, 03:25 PM   #7
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just a slight correction, this is not Siberia. Its a center of Moscow.
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      07-14-2008, 04:30 PM   #8
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yeah man, siberia is like thousand kms away, lol.

and russias rich for regualr rides really do like their bimmers... and 7 im sure will be popular as well.
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      07-14-2008, 06:20 PM   #9
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woulda been nice to see a video of it
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      07-15-2008, 12:43 AM   #10
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Quote:
Originally Posted by Seanross View Post
woulda been nice to see a video of it
Go to never-stand-still.com. There is a short video available.
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      07-15-2008, 05:53 AM   #11
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BMW is even topping out at the best promos for their cars? lol wow wat an idea!
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      07-15-2008, 11:21 AM   #12
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That's genious.
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      07-15-2008, 11:22 AM   #13
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check this out...the new 7 debut in moscow

http://gizmodo.com/5025348/worlds-la...-moscow-launch
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      07-16-2008, 11:48 AM   #14
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Quote:
Originally Posted by e90fanatic View Post
So cool.
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      07-16-2008, 01:44 PM   #15
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i can't wait to see the king vs audi a8 and mercedes s classe!!
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      07-16-2008, 05:44 PM   #16
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