7Post
7Post
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   7Post - 7 Series Forum > BMW 7-Series Forums > General 7-series (F01) Discussion

Post Reply
 
Thread Tools Search this Thread
      07-14-2008, 01:00 PM   #1
Jason
166
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,621
iTrader: (0)

BMW 7-series (F01) unveiled in Russia inside 40ft hourglass

BMW pulled out all the stops in revealing the F01 7-series in Moscow

BMW had this 7-series inside this 40 foot hourglass, hidden in 180,000 balls for two days. On the night of July 8th, BMW emptied the top of the hourglass to reveal the car to 400 invited guests.

The dramatic unveiling in Russia was to demonstrate the event's slogan of "Never stand still"

Looks like BMW Russia has a knack for BIG marketing... see this thread for another example --> http://www.m3post.com/forums/showthread.php?t=130736




Name:  hourglass1.jpg
Views: 2542
Size:  217.5 KB

Name:  hourglass2.jpg
Views: 2446
Size:  241.0 KB

Name:  hourglass3.jpg
Views: 2448
Size:  180.2 KB
Jason is offline   United_States
Appreciate 0
Reply With Quote
      07-14-2008, 01:19 PM   #2
jeanchristophele
1
Private First Class
 
jeanchristophele's Avatar
 
Drives: E93
Join Date: Jan 2008
Location: Washington, DC

Posts: 170
iTrader: (2)

Garage List
jeanchristophele is offline   United_States
Appreciate 0
Reply With Quote
      07-14-2008, 01:29 PM   #3
AustinL
0
Private
 
Drives: -11 E91 320d LBE
Join Date: May 2008
Location: Finland

Posts: 96
iTrader: (0)

Nice promo :P
AustinL is offline  
Appreciate 0
Reply With Quote
      07-14-2008, 01:34 PM   #4
Frankie D
7
Captain
 
Frankie D's Avatar
 
Drives: 2008 335i Coupe . .
Join Date: Mar 2008
Location: Bronx , New York . .

Posts: 764
iTrader: (0)

nicee .
__________________
2008 335i Coupe | Alpine White | Black Dakota Leather | Gray Poplar Wood Trim | Premium Package | Sport Package | Cold Weather Package | Steptronic + Paddle Shifters | Comfort Access | Heated Front Seats | Navigation | Park Distance Rear | Painted Oem Grill | Oem Aero Lip | Painted Reflectors | Black Lower Mesh | Roundel Overlays Black/White | GP Thunders - Angels & Fogs 7500k | Vorsteiner PUR Decklid Aero Spoiler | ACS Rep Roof Spoiler
Frankie D is offline   United_States
Appreciate 0
Reply With Quote
      07-14-2008, 01:52 PM   #5
e90driver
5
Lieutenant
 
Drives: 06 325i, 08 328xi
Join Date: Sep 2005
Location: Michigan

Posts: 502
iTrader: (0)

Why is it that we never have any decent and "fun" marketing campaigns here in the states?
__________________
see ya

06 325i. IT'S HERE!- 08 E92 328xi, Premium, Auto, Cold- Montego Blue
e90driver is offline  
Appreciate 0
Reply With Quote
      07-14-2008, 02:34 PM   #6
Samifumi
1
Private First Class
 
Samifumi's Avatar
 
Drives: 2008 M3
Join Date: Mar 2008
Location: Nederland, Texas

Posts: 150
iTrader: (0)

Quote:
Originally Posted by e90driver View Post
Why is it that we never have any decent and "fun" marketing campaigns here in the states?
We did at one time. It was the short film series, The Hire, that starred Clive Owen. That was a hell of a marketing campaign, especially the Madonna/Guy Ritchie M5 episode. Additionally, the Ultimate Drive should not go unnoticed nor unappreciated.

In this age of globalization, at present time, the wealth of the world is shifting to the eastern hemisphere. Advertising budgets are naturally following. This story reminds me of the huge M 1.5 acre billboard BMW threw up in Russia recently.

http://www.autoblog.com/2008/04/01/b...-ad-in-moscow/
Samifumi is offline   Syria
Appreciate 0
Reply With Quote
      07-14-2008, 03:25 PM   #7
ZheHbKa
17
Lieutenant Colonel
 
ZheHbKa's Avatar
 
Drives: the Wind
Join Date: Jul 2007
Location: NYC

Posts: 1,795
iTrader: (0)

Garage List
2014 BMW 335 Xi  [5.00]
just a slight correction, this is not Siberia. Its a center of Moscow.
__________________
2014 F30 335 X-Drive | 6-MT | Alpine White/Coral Red | ZMM ZDH ZDA |

ZheHbKa is offline   Russian Federation
Appreciate 0
Reply With Quote
      07-14-2008, 04:30 PM   #8
Tallest
52
Major General
 
Tallest's Avatar
 
Drives: TiAg Z4 Coupe 3.0Si
Join Date: Sep 2007
Location: ***

Posts: 5,246
iTrader: (1)

Garage List
yeah man, siberia is like thousand kms away, lol.

and russias rich for regualr rides really do like their bimmers... and 7 im sure will be popular as well.
__________________
'07 TiAg BMW Z4 Coupe 3.0si / Everything
Tallest is offline   No_Country
Appreciate 0
Reply With Quote
      07-14-2008, 06:20 PM   #9
Seanross
0
Private
 
Seanross's Avatar
 
Drives: 335i Coupe
Join Date: Oct 2007
Location: Lanham, MD

Posts: 89
iTrader: (0)

woulda been nice to see a video of it
__________________
Seanross is offline  
Appreciate 0
Reply With Quote
      07-15-2008, 12:43 AM   #10
Saebb
1
Private First Class
 
Drives: Unfortunately none
Join Date: Oct 2006
Location: Bimmertown, Germany

Posts: 121
iTrader: (0)

Quote:
Originally Posted by Seanross View Post
woulda been nice to see a video of it
Go to never-stand-still.com. There is a short video available.
Saebb is offline  
Appreciate 0
Reply With Quote
      07-15-2008, 05:53 AM   #11
d3l0n
32
I love the ///M3, but I want 550hp ///M5
 
d3l0n's Avatar
 
Drives: BMW330iE90
Join Date: May 2006
Location: NYC

Posts: 3,279
iTrader: (1)

Garage List
BMW is even topping out at the best promos for their cars? lol wow wat an idea!
d3l0n is offline   United_States
Appreciate 0
Reply With Quote
      07-15-2008, 11:21 AM   #12
remmib
263
General
 
remmib's Avatar
 
Drives: 2013 F10 520d M-Sport
Join Date: Feb 2006
Location: Norway

Posts: 26,215
iTrader: (0)

That's genious.
__________________

F10 520d M-Sport Alpine White | HRE P43SC 20x9+20x11 | Michelin PSS 255/35+295/30 | KW V3 Coilover | M5 Front Sway Bar + M550d Rear Sway Bar | 3D Design Front Lip | BMW M Performance CF Spoiler | BMW M Performance Diffuser | BMW M Performance Black Grills | BMW M Performance Pedals |
remmib is offline   Norway
Appreciate 0
Reply With Quote
      07-15-2008, 11:22 AM   #13
e90fanatic
50
Absolute0
 
e90fanatic's Avatar
 
Drives: Has a Roundel
Join Date: Apr 2005
Location: TO/HK/NJ

Posts: 5,018
iTrader: (6)

Garage List
2006 330i  [0.00]
Send a message via AIM to e90fanatic
check this out...the new 7 debut in moscow

http://gizmodo.com/5025348/worlds-la...-moscow-launch
__________________
To procede or not to procede......
e90fanatic is offline   No_Country
Appreciate 0
Reply With Quote
      07-16-2008, 11:48 AM   #14
remmib
263
General
 
remmib's Avatar
 
Drives: 2013 F10 520d M-Sport
Join Date: Feb 2006
Location: Norway

Posts: 26,215
iTrader: (0)

Quote:
Originally Posted by e90fanatic View Post
So cool.
__________________

F10 520d M-Sport Alpine White | HRE P43SC 20x9+20x11 | Michelin PSS 255/35+295/30 | KW V3 Coilover | M5 Front Sway Bar + M550d Rear Sway Bar | 3D Design Front Lip | BMW M Performance CF Spoiler | BMW M Performance Diffuser | BMW M Performance Black Grills | BMW M Performance Pedals |
remmib is offline   Norway
Appreciate 0
Reply With Quote
      07-16-2008, 01:44 PM   #15
keanu1
13
tiamat
 
keanu1's Avatar
 
Drives: 525 d
Join Date: Aug 2007
Location: romania

Posts: 1,313
iTrader: (0)

i can't wait to see the king vs audi a8 and mercedes s classe!!
keanu1 is offline   Romania
Appreciate 0
Reply With Quote
      07-16-2008, 05:44 PM   #16
bmr760
5
Lieutenant
 
bmr760's Avatar
 
Drives: '12 550i, '13 750Li & '14 750i
Join Date: Jul 2008
Location: Central South, FL

Posts: 557
iTrader: (0)

bmr760 is offline   United_States
Appreciate 0
Reply With Quote
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 05:50 AM.




7post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST