7Post
7Post
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   7Post - 7 Series Forum > BMW 7-Series Forums > General 7-series (F01) Discussion

Post Reply
 
Thread Tools Search this Thread
      07-14-2008, 01:00 PM   #1
Jason
Administrator
Jason's Avatar
United_States
6689
Rep
16,676
Posts

 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

BMW 7-series (F01) unveiled in Russia inside 40ft hourglass

BMW pulled out all the stops in revealing the F01 7-series in Moscow

BMW had this 7-series inside this 40 foot hourglass, hidden in 180,000 balls for two days. On the night of July 8th, BMW emptied the top of the hourglass to reveal the car to 400 invited guests.

The dramatic unveiling in Russia was to demonstrate the event's slogan of "Never stand still"

Looks like BMW Russia has a knack for BIG marketing... see this thread for another example --> http://www.m3post.com/forums/showthread.php?t=130736




Name:  hourglass1.jpg
Views: 2543
Size:  217.5 KB

Name:  hourglass2.jpg
Views: 2448
Size:  241.0 KB

Name:  hourglass3.jpg
Views: 2450
Size:  180.2 KB
Appreciate 0
      07-14-2008, 01:19 PM   #2
jeanchristophele
Private First Class
jeanchristophele's Avatar
United_States
6
Rep
170
Posts

 
Drives: E93
Join Date: Jan 2008
Location: Washington, DC

iTrader: (2)

Garage List
Appreciate 0
      07-14-2008, 01:29 PM   #3
AustinL
Private
0
Rep
96
Posts

 
Drives: -11 E91 320d LBE
Join Date: May 2008
Location: Finland

iTrader: (0)

Nice promo :P
Appreciate 0
      07-14-2008, 01:34 PM   #4
Frankie D
Captain
Frankie D's Avatar
United_States
10
Rep
764
Posts

 
Drives: 2008 335i Coupe . .
Join Date: Mar 2008
Location: Bronx , New York . .

iTrader: (0)

nicee .
__________________
2008 335i Coupe | Alpine White | Black Dakota Leather | Gray Poplar Wood Trim | Premium Package | Sport Package | Cold Weather Package | Steptronic + Paddle Shifters | Comfort Access | Heated Front Seats | Navigation | Park Distance Rear | Painted Oem Grill | Oem Aero Lip | Painted Reflectors | Black Lower Mesh | Roundel Overlays Black/White | GP Thunders - Angels & Fogs 7500k | Vorsteiner PUR Decklid Aero Spoiler | ACS Rep Roof Spoiler
Appreciate 0
      07-14-2008, 01:52 PM   #5
e90driver
Lieutenant
6
Rep
502
Posts

 
Drives: 06 325i, 08 328xi
Join Date: Sep 2005
Location: Michigan

iTrader: (0)

Why is it that we never have any decent and "fun" marketing campaigns here in the states?
__________________
see ya

06 325i. IT'S HERE!- 08 E92 328xi, Premium, Auto, Cold- Montego Blue
Appreciate 0
      07-14-2008, 02:34 PM   #6
Samifumi
Private First Class
Samifumi's Avatar
Syria
3
Rep
150
Posts

 
Drives: 2008 M3
Join Date: Mar 2008
Location: Nederland, Texas

iTrader: (0)

Quote:
Originally Posted by e90driver View Post
Why is it that we never have any decent and "fun" marketing campaigns here in the states?
We did at one time. It was the short film series, The Hire, that starred Clive Owen. That was a hell of a marketing campaign, especially the Madonna/Guy Ritchie M5 episode. Additionally, the Ultimate Drive should not go unnoticed nor unappreciated.

In this age of globalization, at present time, the wealth of the world is shifting to the eastern hemisphere. Advertising budgets are naturally following. This story reminds me of the huge M 1.5 acre billboard BMW threw up in Russia recently.

http://www.autoblog.com/2008/04/01/b...-ad-in-moscow/
Appreciate 0
      07-14-2008, 03:25 PM   #7
ZheHbKa
Lieutenant Colonel
ZheHbKa's Avatar
Russian Federation
22
Rep
1,795
Posts

 
Drives: the Wind
Join Date: Jul 2007
Location: NYC

iTrader: (0)

Garage List
2014 BMW 335 Xi  [5.00]
just a slight correction, this is not Siberia. Its a center of Moscow.
__________________
2014 F30 335 X-Drive | 6-MT | Alpine White/Coral Red | ZMM ZDH ZDA |

Appreciate 0
      07-14-2008, 04:30 PM   #8
Tallest
Major General
Tallest's Avatar
No_Country
105
Rep
5,247
Posts

 
Drives: TiAg Z4 Coupe 3.0Si
Join Date: Sep 2007
Location: ***

iTrader: (1)

Garage List
yeah man, siberia is like thousand kms away, lol.

and russias rich for regualr rides really do like their bimmers... and 7 im sure will be popular as well.
__________________
'07 TiAg BMW Z4 Coupe 3.0si / Everything
Appreciate 0
      07-14-2008, 06:20 PM   #9
Seanross
Private
Seanross's Avatar
1
Rep
89
Posts

 
Drives: 335i Coupe
Join Date: Oct 2007
Location: Lanham, MD

iTrader: (0)

woulda been nice to see a video of it
__________________
Appreciate 0
      07-15-2008, 12:43 AM   #10
Saebb
Private First Class
1
Rep
121
Posts

 
Drives: Unfortunately none
Join Date: Oct 2006
Location: Bimmertown, Germany

iTrader: (0)

Quote:
Originally Posted by Seanross View Post
woulda been nice to see a video of it
Go to never-stand-still.com. There is a short video available.
Appreciate 0
      07-15-2008, 05:53 AM   #11
d3l0n
I love the ///M3, but I want 550hp ///M5
d3l0n's Avatar
United_States
59
Rep
3,279
Posts

 
Drives: BMW330iE90
Join Date: May 2006
Location: NYC

iTrader: (1)

Garage List
BMW is even topping out at the best promos for their cars? lol wow wat an idea!
Appreciate 0
      07-15-2008, 11:21 AM   #12
remmib
General
remmib's Avatar
Norway
352
Rep
26,253
Posts

 
Drives: 2013 F10 520d M-Sport
Join Date: Feb 2006
Location: Norway

iTrader: (0)

That's genious.
__________________

F10 520d M-Sport Alpine White | HRE P43SC 20x9+20x11 | Michelin PSS 255/35+295/30 | KW V3 Coilover | M5 Front Sway Bar + M550d Rear Sway Bar | 3D Design Front Lip | BMW M Performance CF Spoiler | BMW M Performance Diffuser | BMW M Performance Black Grills | BMW M Performance Pedals |
Appreciate 0
      07-15-2008, 11:22 AM   #13
e90fanatic
Absolute0
e90fanatic's Avatar
No_Country
71
Rep
5,018
Posts

 
Drives: Has a Roundel
Join Date: Apr 2005
Location: TO/HK/NJ

iTrader: (6)

Garage List
2006 330i  [0.00]
Send a message via AIM to e90fanatic
check this out...the new 7 debut in moscow

http://gizmodo.com/5025348/worlds-la...-moscow-launch
__________________
To procede or not to procede......
Appreciate 0
      07-16-2008, 11:48 AM   #14
remmib
General
remmib's Avatar
Norway
352
Rep
26,253
Posts

 
Drives: 2013 F10 520d M-Sport
Join Date: Feb 2006
Location: Norway

iTrader: (0)

Quote:
Originally Posted by e90fanatic View Post
So cool.
__________________

F10 520d M-Sport Alpine White | HRE P43SC 20x9+20x11 | Michelin PSS 255/35+295/30 | KW V3 Coilover | M5 Front Sway Bar + M550d Rear Sway Bar | 3D Design Front Lip | BMW M Performance CF Spoiler | BMW M Performance Diffuser | BMW M Performance Black Grills | BMW M Performance Pedals |
Appreciate 0
      07-16-2008, 01:44 PM   #15
keanu1
tiamat
keanu1's Avatar
Romania
26
Rep
1,313
Posts

 
Drives: 525 d
Join Date: Aug 2007
Location: romania

iTrader: (0)

i can't wait to see the king vs audi a8 and mercedes s classe!!
Appreciate 0
      07-16-2008, 05:44 PM   #16
bmr760
Lieutenant
bmr760's Avatar
United_States
14
Rep
557
Posts

 
Drives: '12 550i, '13 750Li & '14 750i
Join Date: Jul 2008
Location: Central South, FL

iTrader: (0)

Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 03:14 PM.




7post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST