7Post
7Post
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   7Post - 7 Series Forum > BMW 7-Series Forums > General 7-series (F01) Discussion

Post Reply
 
Thread Tools Search this Thread
      11-11-2010, 03:38 PM   #1
Jason
Administrator
United_States
6577

 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA


Posts: 16,624
iTrader: (0)

Cool Limited-edition BMW Individual 7 Series Composition Inspired by Steinway & Sons

Press Release


Harmonious partnership born out of a passion for perfection.

* 11.11.2010
* Press Release

Munich/Hamburg. As part of an exclusive partnership and with effect as of next year, the Munich-based premium carmaker BMW will be supporting the international talent programme of piano manufacturer Steinway & Sons. The aim of the joint initiative between BMW and Steinway & Sons is to promote and nurture young musicians at national and international level.

With production facilities in Hamburg and New York, the world-renowned manufacturer of upright and grand pianos has partnered authorised Steinway dealers for several decades in promoting piano competitions for children and young people up to the age of 17. The competitions enjoy considerable prestige and have already brought international recognition to a number of great artists. Another key component of the company’s efforts to promote young musical talent is the International Steinway Festival, which takes place in Hamburg every two years. This festival brings together piano competition winners from the nine countries in which the competitions are currently held. The highlight of the event is the festival concert, which gives all the pianists an opportunity to showcase their skills and experience the concert environment in front of a large audience without the pressure of competition.

To kick off this exclusive cooperation, BMW is presenting its special limited-edition BMW Individual 7 Series Composition inspired by Steinway & Sons on 11 November 2010 at the Hamburg factory of Steinway & Sons. Dr Uwe Ellinghaus, Director BMW Brand Steering and BMW Brand Management, commented: “We very much look forward to our partnership with Steinway & Sons, like BMW a premium brand with the highest quality standards and a passion for detail. The special-edition BMW Individual 7 Series Composition embodies the desire of both brands to combine aesthetics, comfort and technical perfection. With its aim to provide support for future talent, the BMW Group considers that promoting the Young Steinway Artists in this way is a perfect adjunct to its commitment to culture.”

The luxury saloons of the BMW 7 Series express the aesthetics, quality and exclusivity which both brands epitomise. A design style with a commitment to perfection is the hallmark both of vehicle production at BMW Individual and of upright and grand piano manufacturing at Steinway & Sons.

For its world premiere in Hamburg, the BMW Individual 7 Series Composition inspired by Steinway & Sons will be presented in two perfectly coordinated colour variants. Deliberately reminiscent of the piano keyboard, the colour schemes reflect the contrast between black and white. The exclusive appearance of these luxury saloons is characterised by top-quality craftsmanship and the use of exquisite materials. At the same time, the paint finish – in a choice of black or white – and upholstery and surface materials are the result of a design and build quality that is unique worldwide and has been developed specifically for this special edition. The body’s paintwork, for example, in which each coat of paint is individually smoothed and polished by hand, boasts a high-end finish comparable to that of piano lacquer. Precise highlight details, together with an audio system specially adapted to the luxury saloon’s interior, complement the sophisticated ambience and add an even more exclusive touch to this special edition. The vehicles, produced as a special limited edition by BMW Individual, are built to customer specifications and based on the normal or long-wheelbase versions of the luxury saloon.





Name:  stein1.jpg
Views: 12205
Size:  203.6 KB

Name:  stein2.jpg
Views: 12587
Size:  196.8 KB

Name:  stein3.jpg
Views: 12037
Size:  216.5 KB

Name:  stein4.jpg
Views: 13983
Size:  198.5 KB

Name:  stein5.jpg
Views: 11769
Size:  191.7 KB

Name:  stein6.jpg
Views: 12256
Size:  230.8 KB

Name:  stein7.jpg
Views: 11788
Size:  206.3 KB

Name:  stein8.jpg
Views: 11884
Size:  125.9 KB

Name:  stein9.jpg
Views: 12049
Size:  167.1 KB

Name:  stein10.jpg
Views: 11270
Size:  179.4 KB

Name:  stein11.jpg
Views: 10984
Size:  204.9 KB

Name:  stein12.jpg
Views: 10895
Size:  450.8 KB

Name:  stein13.jpg
Views: 10846
Size:  340.2 KB

Name:  stein14.jpg
Views: 10858
Size:  337.9 KB
__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel

Appreciate 0
      11-11-2010, 03:59 PM   #2
bpsu07
Major
United_States
30

 
bpsu07's Avatar
 
Drives: E90
Join Date: Sep 2010
Location: DFW TX


Posts: 1,006
iTrader: (3)

Send a message via AIM to bpsu07
Pic #4: I like how the little squares puff up, makes it more "Luxurious" and that looks like carpet in a house!

I thought the 7 series was already luxurious enough, but I guess you can't have enough of enough huh..this is awesome, rolling VIP!
Appreciate 0
      11-11-2010, 04:05 PM   #3
xDrive50i
Lieutenant Colonel
Canada
36

 
xDrive50i's Avatar
 
Drives: '09 750i individual
Join Date: Jun 2008
Location: GTA


Posts: 1,754
iTrader: (0)

Looks great, in both colors.

The white car has the black interior and the black car has the white interior
__________________
2009 750i individual | Citrin Black Metallic | Platinum Merino Extended Leather | BMW Individual Composition Package (includes Sport Package) | Dynamic Handling Package | Multimedia Package | Technology Package | Executive Package
http://www.7post.com/forums/showthread.php?t=234432
Appreciate 0
      11-11-2010, 04:09 PM   #4
nlpamg
MBWorld Spy
United_States
10

 
Drives: M5, GT-R BE, C250
Join Date: Nov 2006
Location: Los Angeles


Posts: 588
iTrader: (1)

so, do you get a piano for free with the purchase of the car, or vice versa?
Appreciate 0
      11-11-2010, 04:15 PM   #5
BMWinNorthdakota
Banned
119

 
Drives: 2007 bmw 335i e90
Join Date: Jun 2009
Location: Fargo ND


Posts: 1,109
iTrader: (0)

Classy!!!
Appreciate 0
      11-11-2010, 04:26 PM   #6
persian54
Lieutenant General
United_States
642

 
persian54's Avatar
 
Drives: SL550. Prev: E93 M3/335i/Z435i
Join Date: Jun 2009
Location: The Valley, SoCal


Posts: 15,807
iTrader: (291)

that interior is pure bliss
Appreciate 0
      11-11-2010, 04:31 PM   #7
Zirenz2006
Brigadier General
United_States
101

 
Zirenz2006's Avatar
 
Drives: 12' F30 328i Sport Line
Join Date: Aug 2006
Location: US - RI


Posts: 3,255
iTrader: (0)

The interior is very nice but all these special editions are getting ridiculous.
__________________
Current: F30 328i Sport Line Sapphire Black|Black-red

Retired: '09 E90 335i M-Sport AW|Oyster, '07 E92 335i Graphite|Saddle, '05 E60 545i TiAg|Black, '01 E46 325i Jet Black|Black
Appreciate 0
      11-11-2010, 04:54 PM   #8
osxcode
Lieutenant
United_States
55

 
osxcode's Avatar
 
Drives: Collection
Join Date: May 2009
Location: Los Angeles, CA


Posts: 472
iTrader: (0)

Send a message via AIM to osxcode Send a message via Yahoo to osxcode
Grosss
__________________
2013 BMW 750LI ///M Sport
2014 BMW 750LI ///M Sport
2014 BMW 750 I ///M Sport

www.aLatteHotte.com - The Future of Coffee
Appreciate 0
      11-11-2010, 04:57 PM   #9
keanu1
tiamat
Romania
71

 
keanu1's Avatar
 
Drives: 525 d
Join Date: Aug 2007
Location: romania


Posts: 1,313
iTrader: (0)

beautyful in every way!!
Appreciate 0
      11-11-2010, 05:18 PM   #10
machine
is also an E46 Fanatic
Canada
42

 
machine's Avatar
 
Drives: E93
Join Date: Jun 2008
Location: Vancouver, BC


Posts: 533
iTrader: (0)

We have the individual package options in Canada. I hear its not offered in the US due to bad credit or people bailing on there hideous creations and the dealer not being able to resell them into the market.

Don't know what truth there is to that, but i'm sure someone here should know the exact answer.
Appreciate 0
      11-11-2010, 05:41 PM   #11
JoeyFiasco
Major
20

 
JoeyFiasco's Avatar
 
Drives: '09 Coupe
Join Date: Aug 2008
Location: P'boro, UK


Posts: 1,211
iTrader: (0)

interesting mix.. kind of surprised they are still around.
Appreciate 0
      11-11-2010, 06:52 PM   #12
BMWI6
Major
Colombia
63

 
BMWI6's Avatar
 
Drives: 335is
Join Date: Feb 2008
Location: Miami, Fl


Posts: 1,322
iTrader: (2)

Sick. Pure class. I would love to buy special edition cars if I had a lot of money to buy a lot of them. I would love to park this 7 series in my grand living room next to my steinway and sons piano and just stare at them next to each other while a pianist plays the piano and a beautiful girl cleans the leather on the 7. lol.
__________________
If everything seems under control, then you aren't going fast enough"
Appreciate 0
      11-11-2010, 07:01 PM   #13
727jbh
Lieutenant
United_States
14

 
727jbh's Avatar
 
Drives: 2013 M5 Moonstone
Join Date: Oct 2008
Location: North Florida


Posts: 586
iTrader: (0)

Classic Elegance!
Appreciate 0
      11-11-2010, 08:26 PM   #14
Cocodrilo
Private
3

 
Cocodrilo's Avatar
 
Drives: 2011 BMW activeHybrid7 beast
Join Date: Feb 2010
Location: Miami, FL


Posts: 50
iTrader: (0)

Not sure if I want to drive a piano car. How about a Fender car?
Appreciate 0
      11-11-2010, 09:04 PM   #15
Coni
Private
0

 
Drives: BSM e92
Join Date: Aug 2010
Location: 818


Posts: 89
iTrader: (0)

Although beautiful (and it is indeed beautiful), aren't these options all already available on the 7 Series? As far as I can see, the only unique details this special edition brings is the badges and the contrast stitching, unless the "audio system specially adapted to the luxury saloon’s interior" is different from the BMW Individual Audio System. It's still a fantastic looking thing.
Appreciate 0
      11-11-2010, 10:45 PM   #16
positiveions
Lieutenant General
Lebanon
136

 
positiveions's Avatar
 
Drives: 09 MKV JETTA 2.5 & E90 M3 :)
Join Date: Sep 2007
Location: La Verne, CA


Posts: 10,520
iTrader: (1)

Send a message via MSN to positiveions Send a message via Yahoo to positiveions
this is just as lame as having Gold plated emblems, and kidneys that made way back in the late 80s' early 90s'.
Appreciate 0
      11-12-2010, 02:40 AM   #17
1230vani
Major
No_Country
77

 
1230vani's Avatar
 
Drives: F15 30d Msport
Join Date: Feb 2009
Location: N/A


Posts: 1,294
iTrader: (0)

I love it, good stuff BMW Individual, amblems on the windows is the only thing I would get rid off
Appreciate 0
      11-12-2010, 10:14 AM   #18
AHall
New Member
0

 
Drives: 1993 Nissan 240sx
Join Date: Oct 2008
Location: Frisco, Texas


Posts: 12
iTrader: (0)

Too much embellishment with the gold symbols and trim. I wonder why this car has the rear i-drive controller but other US models do not. I agree BMW should offer a true custom option with some limits. They could always require a significant deposit to discourage people from bailing on weird orders.

I think BMW would win over a lot more customers if you could order the 7 anyway you want it.
Appreciate 0
      11-12-2010, 11:57 AM   #19
JIM E92
Lieutenant
12

 
Drives: 2007 328 Coupe
Join Date: Sep 2008
Location: Sandy Eggo


Posts: 412
iTrader: (0)

Opulance....I has it
Appreciate 0
      11-12-2010, 12:23 PM   #20
MikePT
Enlisted Member
Portugal
1

 
MikePT's Avatar
 
Drives: BMW 335d e92
Join Date: Aug 2010
Location: Lisbon


Posts: 47
iTrader: (0)

I just wonder what kind of audio system is available... Was it made by Lyngdorf Audio, who does systems with Steinway in their SteinwayLyngdorf brand? If so the quality must be exceptional...

If you don't know the brand have a look at www.steinwaylyngdorf.com
Appreciate 0
      11-12-2010, 03:31 PM   #21
Van_bimmer
Private
Canada
0

 
Drives: ex 2007 BMW 335i cabrio
Join Date: Nov 2006
Location: Vancouver, BC


Posts: 75
iTrader: (0)

Quote:
Originally Posted by nlpamg View Post
so, do you get a piano for free with the purchase of the car, or vice versa?
funny you say that... the Steinway Concert Grand shown is probably worth the same as the 7!

I like what they did to it!, little bit too many steinway logos though. Certainly more unique and classy than the Neiman Marcus special edition.
Appreciate 0
      11-12-2010, 05:34 PM   #22
dbs600
Major
92

 
Drives: 2011 750LXi Individual
Join Date: Apr 2010
Location: New York, NY


Posts: 1,261
iTrader: (0)

Quote:
Originally Posted by Van_bimmer View Post
funny you say that... the Steinway Concert Grand shown is probably worth the same as the 7!
Ha! I was thinking just the same! Otherwise, agreed, a little too gold heavy.
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT -5. The time now is 05:51 PM.




7post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST