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      11-11-2010, 03:38 PM   #1

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Cool Limited-edition BMW Individual 7 Series Composition Inspired by Steinway & Sons

Press Release

Harmonious partnership born out of a passion for perfection.

* 11.11.2010
* Press Release

Munich/Hamburg. As part of an exclusive partnership and with effect as of next year, the Munich-based premium carmaker BMW will be supporting the international talent programme of piano manufacturer Steinway & Sons. The aim of the joint initiative between BMW and Steinway & Sons is to promote and nurture young musicians at national and international level.

With production facilities in Hamburg and New York, the world-renowned manufacturer of upright and grand pianos has partnered authorised Steinway dealers for several decades in promoting piano competitions for children and young people up to the age of 17. The competitions enjoy considerable prestige and have already brought international recognition to a number of great artists. Another key component of the company’s efforts to promote young musical talent is the International Steinway Festival, which takes place in Hamburg every two years. This festival brings together piano competition winners from the nine countries in which the competitions are currently held. The highlight of the event is the festival concert, which gives all the pianists an opportunity to showcase their skills and experience the concert environment in front of a large audience without the pressure of competition.

To kick off this exclusive cooperation, BMW is presenting its special limited-edition BMW Individual 7 Series Composition inspired by Steinway & Sons on 11 November 2010 at the Hamburg factory of Steinway & Sons. Dr Uwe Ellinghaus, Director BMW Brand Steering and BMW Brand Management, commented: “We very much look forward to our partnership with Steinway & Sons, like BMW a premium brand with the highest quality standards and a passion for detail. The special-edition BMW Individual 7 Series Composition embodies the desire of both brands to combine aesthetics, comfort and technical perfection. With its aim to provide support for future talent, the BMW Group considers that promoting the Young Steinway Artists in this way is a perfect adjunct to its commitment to culture.”

The luxury saloons of the BMW 7 Series express the aesthetics, quality and exclusivity which both brands epitomise. A design style with a commitment to perfection is the hallmark both of vehicle production at BMW Individual and of upright and grand piano manufacturing at Steinway & Sons.

For its world premiere in Hamburg, the BMW Individual 7 Series Composition inspired by Steinway & Sons will be presented in two perfectly coordinated colour variants. Deliberately reminiscent of the piano keyboard, the colour schemes reflect the contrast between black and white. The exclusive appearance of these luxury saloons is characterised by top-quality craftsmanship and the use of exquisite materials. At the same time, the paint finish – in a choice of black or white – and upholstery and surface materials are the result of a design and build quality that is unique worldwide and has been developed specifically for this special edition. The body’s paintwork, for example, in which each coat of paint is individually smoothed and polished by hand, boasts a high-end finish comparable to that of piano lacquer. Precise highlight details, together with an audio system specially adapted to the luxury saloon’s interior, complement the sophisticated ambience and add an even more exclusive touch to this special edition. The vehicles, produced as a special limited edition by BMW Individual, are built to customer specifications and based on the normal or long-wheelbase versions of the luxury saloon.

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      11-11-2010, 03:59 PM   #2

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Pic #4: I like how the little squares puff up, makes it more "Luxurious" and that looks like carpet in a house!

I thought the 7 series was already luxurious enough, but I guess you can't have enough of enough huh..this is awesome, rolling VIP!
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      11-11-2010, 04:05 PM   #3
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Looks great, in both colors.

The white car has the black interior and the black car has the white interior
2009 750i individual | Citrin Black Metallic | Platinum Merino Extended Leather | BMW Individual Composition Package (includes Sport Package) | Dynamic Handling Package | Multimedia Package | Technology Package | Executive Package
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      11-11-2010, 04:09 PM   #4
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so, do you get a piano for free with the purchase of the car, or vice versa?
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      11-11-2010, 04:15 PM   #5

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      11-11-2010, 04:26 PM   #6
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that interior is pure bliss
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      11-11-2010, 04:31 PM   #7
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The interior is very nice but all these special editions are getting ridiculous.
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      11-11-2010, 04:54 PM   #8

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      11-11-2010, 04:57 PM   #9

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beautyful in every way!!
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      11-11-2010, 05:18 PM   #10
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We have the individual package options in Canada. I hear its not offered in the US due to bad credit or people bailing on there hideous creations and the dealer not being able to resell them into the market.

Don't know what truth there is to that, but i'm sure someone here should know the exact answer.
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      11-11-2010, 05:41 PM   #11

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interesting mix.. kind of surprised they are still around.
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      11-11-2010, 06:52 PM   #12

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Sick. Pure class. I would love to buy special edition cars if I had a lot of money to buy a lot of them. I would love to park this 7 series in my grand living room next to my steinway and sons piano and just stare at them next to each other while a pianist plays the piano and a beautiful girl cleans the leather on the 7. lol.
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      11-11-2010, 07:01 PM   #13

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Classic Elegance!
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      11-11-2010, 08:26 PM   #14

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Not sure if I want to drive a piano car. How about a Fender car?
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      11-11-2010, 09:04 PM   #15

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Although beautiful (and it is indeed beautiful), aren't these options all already available on the 7 Series? As far as I can see, the only unique details this special edition brings is the badges and the contrast stitching, unless the "audio system specially adapted to the luxury saloon’s interior" is different from the BMW Individual Audio System. It's still a fantastic looking thing.
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      11-11-2010, 10:45 PM   #16
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this is just as lame as having Gold plated emblems, and kidneys that made way back in the late 80s' early 90s'.
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      11-12-2010, 02:40 AM   #17

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I love it, good stuff BMW Individual, amblems on the windows is the only thing I would get rid off
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      11-12-2010, 10:14 AM   #18
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Too much embellishment with the gold symbols and trim. I wonder why this car has the rear i-drive controller but other US models do not. I agree BMW should offer a true custom option with some limits. They could always require a significant deposit to discourage people from bailing on weird orders.

I think BMW would win over a lot more customers if you could order the 7 anyway you want it.
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      11-12-2010, 11:57 AM   #19

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Opulance....I has it
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      11-12-2010, 12:23 PM   #20
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I just wonder what kind of audio system is available... Was it made by Lyngdorf Audio, who does systems with Steinway in their SteinwayLyngdorf brand? If so the quality must be exceptional...

If you don't know the brand have a look at www.steinwaylyngdorf.com
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      11-12-2010, 03:31 PM   #21

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Originally Posted by nlpamg View Post
so, do you get a piano for free with the purchase of the car, or vice versa?
funny you say that... the Steinway Concert Grand shown is probably worth the same as the 7!

I like what they did to it!, little bit too many steinway logos though. Certainly more unique and classy than the Neiman Marcus special edition.
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      11-12-2010, 05:34 PM   #22

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Originally Posted by Van_bimmer View Post
funny you say that... the Steinway Concert Grand shown is probably worth the same as the 7!
Ha! I was thinking just the same! Otherwise, agreed, a little too gold heavy.
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