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      10-22-2013, 01:59 PM   #1
Jason
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Cool The BMW Individual 760Li Sterling inspired by ROBBE & BERKING

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The BMW Individual 760Li Sterling inspired by ROBBE & BERKING
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A manufactory implies one-off products, traditional craftsmanship, perfection and the fulfilment of the most discerning requirements. Those are the principles which the BMW Individual Manufaktur has followed for more than 20 years now. What began in the early 1990s as a bespoke BMW 750Li for Karl Lagerfeld has since evolved into a byword for customisation at the very highest level. “The BMW Individual Manufaktur is not so much a place as an idea that becomes reality on a daily basis. That idea is total customer orientation,” explains Friedrich Nitschke, President BMW M GmbH. “Here each vision of exclusivity is turned into reality.” But BMW Individual not only creates one-of-a-kind automobiles, it also designs and completes market-specific special editions and models, for example in its collaborations with watchmaker Girard Perregaux or with the renowned concert grand manufacturers Steinway & Sons. Besides the BMW Individual Manufaktur there is also the BMW Individual Collection, which rounds off the BMW Individual offering with equipment ranges that are perfectly matched to the various BMW model series and include exclusive paint finishes, high-quality leather appointments and interior trims.

Striving for perfection.

Through its joint ventures with renowned enterprises, the BMW Individual Manufaktur has in recent years managed to push the envelope further while at the same time setting new benchmarks for exclusivity. The highlight to date is the BMW Individual 760Li Sterling inspired by ROBBE & BERKING. ROBBE & BERKING are among the most tradition-steeped silver manufacturers of our day. Each of their products is an expression of consummate craftsmanship and corroborates the company claim to create pleasure not just for a lifetime but for generations. “BMW and ROBBE & BERKING share far more than a passion for elegant, classic yachts – we apply the same standards to our products: in addition to pure technical utility, pleasing the customer is a foreground consideration,” explains Oliver Berking, the fifth-generation owner and CEO of ROBBE & BERKING. “At the same time our products embody the ethos of the manufactory – a striving towards perfect craftsmanship and timeless elegance coupled with keen attention to the smallest detail. The BMW Individual 760Li Sterling inspired by ROBBE & BERKING is a wonderful illustration of this.”

Adrian van Hooydonk, Senior Vice President BMW Group Design, adds this: “On my first visit to ROBBE & BERKING, I was particularly impressed by the high degree of tradition-led handcraftsmanship and the rigorous pursuit of optimal solutions. That passion is also the hallmark of our shared product.”


760Li Sterling

Production process in BMW Individual factory

Sterling production




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      10-22-2013, 02:44 PM   #2
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now that's individual!
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      10-22-2013, 05:09 PM   #3
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I should get one! Wow. That's beautiful.
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      10-22-2013, 05:47 PM   #4
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that's all.
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      10-22-2013, 05:51 PM   #5
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Quote:
Originally Posted by osxcode View Post
I should get one! Wow. That's beautiful.
I wouldn't put it past you! Make it four 7 series' or replace your oldest one with one of them??
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      10-22-2013, 05:55 PM   #6
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Opulence anyone ?
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      10-22-2013, 05:55 PM   #7
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Individual in its purest expression!
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      10-22-2013, 06:01 PM   #8
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Slick, but an M4 is more my dish.
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      10-22-2013, 06:13 PM   #9
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I was like oh wow this is nice. Then I saw that hammered metal trim...

Jizzed in my pants.
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      10-22-2013, 06:20 PM   #10
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Cant wait to see DeBeers Diamond edition
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      10-22-2013, 06:21 PM   #11
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The only thing I don't like is the gear lever and idrive controller, seems like it should be in wood or in ceramic.
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      10-22-2013, 06:41 PM   #12
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Slick, but an M4 is more my dish.
Yes
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      10-22-2013, 07:57 PM   #13
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That interior is

The BMW Individual worskmanship is striking to see, although not at all unexpected.
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      10-22-2013, 09:45 PM   #14
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Interesting to see the limitless customization options of the individual program, just not my taste for the 7. I much prefer a short wheelbase msport, but I can definitely appreciate all the one off touches on this car.
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      10-22-2013, 09:58 PM   #15
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Quote:
Originally Posted by Dylanize
I was like oh wow this is nice. Then I saw that hammered metal trim...

Jizzed in my pants.
Couldn't stop laughing when I read this lmao
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      10-22-2013, 11:03 PM   #16
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You see BMW do some pretty cool things with the Individual program but wonder why they don't they really compete against Mercedes and the S-Class. I know if BMW wanted to, they could really do full luxury but it's like they don't want to and want to maintain that balance of sport./luxury.

With the new S-Class looking like a smaller Maybach in terms of options/customization and from the early info I've read about the GXX 7-Series, it looks like Mercedes is going to take an even bigger command of this segment.
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      10-23-2013, 01:15 AM   #17
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Quote:
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The only thing I don't like is the gear lever and idrive controller, seems like it should be in wood or in ceramic.
Or, in a 3 series lol.
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      10-23-2013, 08:40 AM   #18
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With the new S-Class looking like a smaller Maybach in terms of options/customization and from the early info I've read about the GXX 7-Series, it looks like Mercedes is going to take an even bigger command of this segment.
What do you mean?
The Gxx 7 Series will have more advanced technology!
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      10-23-2013, 08:51 AM   #19
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Quote:
Originally Posted by 寶馬.E90
You see BMW do some pretty cool things with the Individual program but wonder why they don't they really compete against Mercedes and the S-Class. I know if BMW wanted to, they could really do full luxury but it's like they don't want to and want to maintain that balance of sport./luxury.

With the new S-Class looking like a smaller Maybach in terms of options/customization and from the early info I've read about the GXX 7-Series, it looks like Mercedes is going to take an even bigger command of this segment.
Overall BMW brand image is not something well matured rich people want. They much prefer the historic image of Benz with sophistication.
And this is why 3 series outsells C class in younger buyer pool.
Auto business requires careful client examination and they can't just produce cars to fit all people, otherwise there will be no "brand mania".
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      10-23-2013, 10:24 AM   #20
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As impressive as this 7 Series is, I will take a new S Class over this any day.
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      10-23-2013, 10:25 AM   #21
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      10-23-2013, 10:27 AM   #22
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As impressive as this 7 Series is, I will take a new S Class over this any day.
The interior in that thing is fucking amazing. Looks old, new, sophisticated. Makes you want to whisper when you are inside.
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