Quote:
Originally Posted by tigger_643
It is a legit competitor and serious contender. Genesis might not have the brand cachet as BMW, Audi and MB. But they're smart in their approach. They know they're not going to win over loyalists and die-hard enthusiasts like some of the folks who have responded to this thread and many others who aren't even on any forum. Instead the brand is working to differentiate itself in the experience: the purchase process, at-home service, free maintenance. And hiring the right people from the competing German brands will help them develop proper products which anyone who is looking for something different might be willing to try. They did not set out to sell a crap load of cars and dethrone the 3 series overnight. But rather, they've realized that there is already a large pool of the current Hyundai customers who might be looking for something upscale, and the Genesis brand would be an affordable option compared to the Germans.
|
Your typical Hyundai buyer can't afford the Genesis brand.