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Tire Size: 245/50R18 is the base 740 model size. When fancy hotels buy a BMW 740 to cater to customers they always specify this size tire for good reason. If you try a 7 series with this size at factory pressure specs it is a good a ride as you will find. I am not saying people need to change tires and wheels but realizing the importance of tire pressure and size will give you an appreciation of the suberb ride quality the 7 series has available. I had a 1995 BMW with 235/60R16 tires that had a great ride. Today's larger wheels look good and handle better but the butter smooth ride suffers.
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