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I wound up going with the S580, but I drove all the 7s, 740, 760 and i7. To me like with the S Class the car needs the V8 to feel as grand as it should feel, or the full EV powertrain. Every time I have driven a 740 or an S500 I come away just feeling like something is missing with the whole package.
The other issue with BMW is that there are things you can't get with the 740. For instance no rear dual pane glass on the 740 or the i7 50. No availability of the autobahn package...with Mercedes an S500 or S580 can be optioned identically.
To me the most compelling 7 was the i7 but I wouldn't consider the 740 personally.
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