Quote:
Originally Posted by maq
M = Motorsport is incorrect. BMW M GmbH is not BMW Motorsport. The 2 entities used to be one department under the name Motorsport GmbH prior to 1995. Today BMW M GmbH is a seperate company from BMW AG, its responsibilities are M road cars, the Individual and the driver training program. BMW Motorsport is under BMW Sport, responsible for all motor vehicle (including bikes) racing programs.
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BMW USA begs to differ.
http://www.bmwusa.com/vehicles/M/
Quote:
“M” stands for Motorsport. And there’s no question that these cars have racing in their blood. The engine roars. The pulse quickens. Exhilaration becomes an understatement. The M Cars. Joy, measured in milliseconds.
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BMW AG still incorporates (obviously) the //M in the manufacturing and sales of their street vehicles in the form of //M-Sport and //M# (i.e., M3, M5, M6). A more detailed history can be obtained from "The BMW Experience: Passion for Performance--An insider's guide to your BMW" DVD sent to BMW owners.
Also, from Wikipedia: