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I love the 7 series and I believe it's relative lack of success is large part due to the interior. It's just lacking that little extra oomph that is needed for a car like this (mercedes has heritage, audi has tech). A version like this goes a long way to truly distinguishing the interior. While the specifics of this particular car are not my taste, this more lavish attention to detail is what every 7 series should give a prospective buyer. The reputation of bmw is simply not what it was 10 years ago and so bmw needs to bring more to table in this segment as its reputation alone cannot help a car like this stand on its own.
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Nice cars
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