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I always take Bronco comments with a grain of salt because many folks don’t understand that the Bronco Sport, which became available several months ago, is a completely different vehicle than the Bronco. I also wonder how much this confusion (2 completely different vehicles with very similar names) will affect affect resale value down the road.
In the BMW world it seems similar to driving a FWD X1 or X2 and not understanding how different it is from an AWD X3. However I think the Ford naming scheme makes it less obvious that the Bronco Sport is a much cheaper model than a Bronco, and it is not a sporty upgrade package for a Bronco.
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