Quote:
Originally Posted by 325_bucks
Quote:
Originally Posted by Ibiza
Surprised that the engine shifter isn't like on the M5 or 8 series prototype (crystal) is not present. The 7 series LCI will probably be the 1st BMW to have the black and white 'Bavarian Motor Werk' roundel, flowed by X7, then 8 series.
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From what I understand the new roundel was not intended to be used on cars, just in promotional literature along with the spelled out words instead of BMW. I think it was misinterpreted to mean it would be on the actual car |
It should be "Bayerische Motoren Werke".
BMW Blog reported on 10/21/2017 "One of the interesting moves BMW will be making is switching up the roundel and logo on its higher-end luxury products. So rather than the blue and white roundel that we've come to know, it will instead go old-school, with a
black and white roundel and the brand's full name, "Bayerische Motoren Werke" spelled out around it.
This design will be present on the cars themselves as well as all marketing for them."
http://www.bmwblog.com/2017/10/21/bm...age-marketing/
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