I keep them off 98% of the time. Once in a great while I might turn one just for fun but as you noted, they compete with other sounds. I recall the Sport sound was exciting but honestly, I haven't even thoroughly auditioned all the sounds yet even after owning my i7 for almost four months now.
On the same note, I hate to admit it, but there are several highly-touted G70 features that are more hype than substance, or feathers instead of chicken as the case may be. The pano sky "lounge" immediately comes to mind -- something I shouldn't have opted and paid the extra $995 for (its standard only on the 760, xDrive60 and M70 but not the other four G70s under $120K base MSRP).
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