[AlteBMW]

Originally Posted by NewQ

Everyone has their opinion, but I disagree.

I think more people like how it looks. They like its more imposing character and they like how it looks proud, arrogant, and expensive. People buying this class of car generally aren't looking for sporty or understated. Maybe they'll gravitate towards one side or the other, but almost always variations on a theme, that theme being large, imposing, and expensive.

It's the same reason Mercedes, Audi, Lexus, Bentley, and Rolls-Royce put huge grills on their cars (only the flagships in the case of the first three). The 7 had by far the smallest nose of any of them, until this refresh.

It's clear the 7 is trying to pull cues from Rolls-Royce, as well it should. It has more in common with that car and class of customer than it does with a 3.

My read of the opinion of others might be skewed because I like how it looks, but A: there's a reason the competition has big grills B: BMW has data on this and made the change for a reason, and C: it's a 7, not a 2, it's the large and in charge boss and needs to look the part.

Unrelated, are these emoji from 2002 or something? For God's sake, they're called "smilies".

Have you seen it in person? When I first saw photos, they didn't bother me too much, but last week I saw a 2020 and as noted elsewhere the grill sort of folds up on the hood to make it look even larger. It is purely cosmetic and it looks pasted on rather than an integral part of the car. As I have also noted this will not stop me from getting one later this year as a car is more than its grille. I agree with you on the size issue by the way; my issue is not size. I just don't like how the grill is slapped on to the hood.