Quote:
Originally Posted by SCOTT26
What is astounding to my colleagues not only @ BMW but in this and other forums in the US and Europe. Is the over-reaction to a few grainy pictures that show something but at the same time relatively nothing.
There is a constant myopic view to what BMW is in North America but in Europe we provide customers with several entry level cars with the basics of specification which the "luxury sensitive" US market would not accept. But that is how the 3er and the 5er are the benchmarks for their respective segment.
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Look, 3er is not a benchmark, anymore; the reaction of customers to it is similar as to this "new" or better said facelifted 7er.
The BMW 3er lost more than 20% sales in 2014 compared to 2013!
Numbers are for the home German market!! Speaking about a "benchmark" car on its home-market in it's second year of life!!! catastrophe
In UK you force the 3er down customers throats with huge discounts, since they are ditching it for the remade version of the 3er, which is the 4er Gran Coupe.
In other words, the BMW management is so occupied with the internal "holistic" approach in career and decision making, Stephan's Quandt handwork, that one wonders, if BMW is going to finish where the Quandt saved it (from being sold to Mercedes; only that this time around the buyers are going to be Chinese).