Trucks have come a very long way in the past 10 years in terms of meeting car levels of comfort, luxury amenities, etc. Plus you get all of the other benefits of a truck in terms of occasionally hauling and towing. Even normal F-150s do 0-60 in under 6 seconds, not even including the super trucks like the TRX and Super Snake. Obviously the handling isn't great but very few fullsize sedans or SUVs handle well either.
Top trim half tons have largely replaced luxury cars around here. A Limited trim F-150 is the rural S-class now.
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