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      04-12-2011, 02:35 PM   #8
TheBry
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Drives: 2016 G12 750i xDrive
Join Date: Sep 2007
Location: San Francisco, California

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Buncha bull. Recently the 7-series came out on top vs. these same competitors in other rags -- MotorTrend, Automobile... even in Edmonds tests... but I believe that was the 740i, not the 750Li. Just shows it's all subjective. And the 7-series offers so many different combinations (aren't there something like nine different models from which to choose if long and short wheelbases are taken into consideration?) it's difficult to do true apples-to-apples comparisons anyway. 730d, 730Ld (both offered everywhere but here in the USA), 740i, 740Li, 750i, 750Li, 760Li, ActiveHybrid 7, ActiveHybrid 7L.

If the competitive offerings (A8, XJ, etc) are so much better, why isn't anyone buying them? The article states that during 2010, the three flagships' combined cumulative sales totaled 18,052. The 7-series' share of that number was 12,253 (or 68 percent!!). That's a massive share -- leaving the A8 and XJ with paltry combined sales of 5,799 (or 2900 a piece if spit 50/50). Quite a smackdown by the 7-series.

At the end of the day people are going to buy what "moves" them <-- pun intended.
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Past: 2008 M3 (E93) naturally aspirated V8 realness!
Past: 2012 740Li (F02) M-Sport (European Delivery)
Present: 2016 750i (G12) M-Sport
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