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It's about maintaining the design that attracts customers to BMW in the first place. Sure, some folks are about driving dynamics, but most customers are buying BMW for the luxury and the prestige. With that in mind, I think the 7-series is designed conservatively to attract a more mature, well-established customer base. Wins on that front. I think it definitely has road presence. And would love to see the new tech trickle down to the 3-series.
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