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Not everything is completely binary, meaning, the two options aren't that people either care abt mileage for $$ reasons or they buy $75k cars. There are people who care abt mileage for reasons other than $. Some people care abt their "footprint" or whatever. There are plenty of wealthy people who drive Prius's who can afford Ferrari's. For people who only care abt $ and not efficiency, they could get a $10k used car that gets 20mpg and their cost of ownership would still be less than either a bolt or Tesla.
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