Lol... they did hire that guy. He designed the original e53 X5, and the first “new generation” Mini. Both were important models and major successes for BMW.
He then moved on to work for Ferrari, Maserati, Fiat and McLaren, so a pretty outstanding track record.
I like the section of the video where he removed the daytime running lights and shortened the height of the grille - had BMW been bold enough to go with that idea (with a bit of further refinement) the car would have looked more aggressive & unique, with a nod to the e31.
