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I recently was faced with the same decision of 740 or 750. Having owned a 2014 750Li and MB S550, I thought the V8 was the way to go until I took a long drive in a 740i and thought it was one of the sweetest engines going. In fact I preferred it to the 750i and wound up leasing a 740 and am happy with the choice, it feels lighter in front and handles quite nicely for a lux sedan. In a practical sense, it has plenty enough power and is quiet. Of course, if you crave the thrust of the V8 go for it, but do test drive the six before deciding.
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