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Having owned an M235i and an M4, I can see why BMW did this. It is definitely part marketing ploy and part real. The way I see it is M is a performance car that tries to do all and where on the spectrum is up to the buyer. If you want a performance car that leans more luxury you have the MXXX. If you want less luxury you have the MX and even less luxury and "more" performance there is the competition, etc. BMW did not go the way of Cadillac with making the V series the lowest powered, least performing Vs to date. Bottom line is buy what you like and who really cares. The whole"M" camp is bashing on non M owners seems like some individuals are trying to reassure themselves that their car is ok. In the end no one cares what you drive other than you.
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