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And they did that by making sensible cars. They are very big in hybrid cars (for a long time now), downsized engines that still have good power/fuel efficiency ratio's, and are very advanced in autonomous driving and active safety systems.
This is just another 'sensible' feature.
Mind you, the american market is quite a small market for volvo; in europe they sell over 3 times as much. Hell, even in china volvo now sells more cars than in the US.
They make sensible, reliable and practical cars. So I guess in some ways they're more a competition for lexus and such than for the german luxury brands.
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Z4 3.0i | ESS TS2+ supercharger | Quaife ATB LSD | Brembo/BMW performance BBK front/rear | Schrick FI cams | Schmiedmann headers+cats | Powerflex/strongflex PU bushings | Vibra-technics engine mounts | H&R anti rollbars | KW V3 coilovers/KW camber plates | Sachs race engineering clutch | tons of custom sh#t
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