[DrFerry]

The R&T article you linked "nails-it" IMO..

"BMW seems to have gone all in on the tech, and connectedness, with a weird focus on a styling direction that the brand almost hog headedly refuses to acknowledge has its detractors. The i7 and iX are odd looking, and the i7’s theatre mode and integrated suite felt like they were more of a focus of the car compared to how it actually drives."

AND

"The Tesla Model 3 is the best BMW 3-Series that BMW never built, dynamically. But most of the pomp and circumstance behind the Model 3 tends to be focused on its straight-line performance and tech features. When faced with that information, why cater to a market that increasingly doesn’t care? Well, BMW is trying to court a new clientele, one much less interested in driving dynamics. One that isn’t like us."

As proof regarding hog headedness, just look at these hog head front ends..
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