I ended up getting a 2016 740i Msport with pano lounge. I think it compliments the car nicely with the ambient lighting.
It's a great car but as others have mentioned- much more floaty than expected. I needed extra rear seat legroom though and the 7 delivers with that.
In black and with the Msport package, I think the exterior design does a good job at balancing looking sporty, aggressive, and masculine but at the same time executive. I like the Mercedes S-class too but it's a little geriatric for me right now.
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