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Uncler Direction
Right now BMW seems to be in strange soul searching path. It has this great brand called M which stood for ultimate performance in a segment and Alpina which used to stand for high performance with luxury and comfort intact. Then they added the half M cars where they wanted to bridge the gap between pure M and the rest of the range but sometimes this almost sounds like a in house competitor to Alpina.
Sounds confusing? It is becuase it is. It seems they want to offer many things but have not given enough thought and development time to honing where each product should be and what target market it should chase.
Then there are the rumors... There were hints that there will be an M model of some kind, hinting at M halfway model simular to Audi S8 but that seems to make no sense next to the Alpina B7.
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