|
In over 50-years of BMW ownership—including two brand-new motorcycles—I have never purchased a new BMW car or SUV. Nothing about this unveiling is anticipated to change that trajectory.
In fact this may be my signal that it's time to retire from selling what used to be BMWs.
But, to be clear, this is not intended to appeal to me. I'm not a buyer for a $100,000 sedan, and I'm not Chinese, Russian, or Saudi by heritage. Should translate fairly easily to a new Rolls-Royce series, if that's any consolation. It's almost as if BMW is intentionally killing off what's left of their sedan sales in favor of SUVs. Maybe a good oil crisis can reverse that, once again?
|