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The koreans make MUCH better cars now, and their improvement in the last 10-20 years might be unparalleled.. You can see this by the statistics of reliability and rank, as well as their growth from one generation of a model to the next. This isn't up for debate anymore.
With that said - the cost of these cars aren't exactly budget anymore either. Some of their "luxury / sport" models cost a good penny. They make decent quality cars and a lot of times you aren't saving much by choosing these options - and the biggest issue to me is none of these cars excite me or look appealing to me. As a daily driver sure - as a car that I buy to enjoy my car hobby, no.
I own different cars - each do their own tasks
A kia would be a great daily driver, but I wouldn't be down to throw good money on one. Just my opinion
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