Quote:
Originally Posted by Nashville
We (as a dealer) are on the same pace as last year.
But I am preparing for a correction.
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As long as people are fine with racking on more debt and no savings you should do fine no matter what. The current psychology is of YOLO so to pack on as much luxury as you can afford and BMW is still probably the best value in that regard. As long as marketing is able to maintain the brand they will do fine, hence the broadening of the M and Competition branding.
Also, current BMW portfolio is probably their best ever…
Product and propensity to spend are both in BMW’s favor now A lot of people will cut down on food but not their car, because what they drive is a better outward show of success than food etc etc.
3Ps are aligned - product, propensity and psychology…..price can stay high as a result and profits will go up. That makes it fhe 5Ps of success. All driven by consumer psychology/behavior.
The chip crisis was the best thing that ever happened for car manufacturers in terms of increasing profit margin. People bought cars like they buy toilet paper before a hurricane!