Latest BMW announcement

NFS · 08-29-2006, 04:22 AM

BMW READIES SARCASTRONIC

In response to criticism that complex electronics are making modern cars too clinical and nannying, BMW is poised to launch a surprise new facility aimed at humanising its top-of-the-range cars. To be intoduced initially as an option on the forthcoming 6-series convertible, the new system, dubbed Sarcastronic, is designed to offer a more human interface thanks to a special dashboard display, which responds to a variety of inputs with a series of witheringly ironic messages. 'The new system can analyse a complex set of variables including driving style, climate and audio settings, and the driver's clothes,' claimed one Munich source. 'It then responds in an appropriate way. Dramatic irony, metaphor, bathos, puns, parody, litotes. Oh yea, we've got the lot'. Insiders say that developing the appropriate tone wasn't always easy. 'We were struggling to calibrate the system,' admitted one engineer. 'But then we set up a microphone in the viewing area of our design studio and we quickly set the correct benchmark from a series of people entering the room to look at Chris Bangle's latest styling proposals and saying, "Oh that's a nice looking car…"'.

Spy shots of the Sarcastronic in use:

Chris.G · 08-29-2006, 05:49 AM

Where did you find these pics from man there freakin hillarious!

MrSilver · 08-29-2006, 08:40 AM

I'm offended

NFS · 08-29-2006, 09:36 AM

Quote:

Originally Posted by MrSilver

I'm offended

Sorry .... was it the titwitch bit

08-29-2006, 04:22 AM	#1
NFS Major General 275 Rep 9,218 Posts Drives: M340i Join Date: Jul 2006 Location: UK iTrader: (0)	Latest BMW announcement BMW READIES SARCASTRONIC In response to criticism that complex electronics are making modern cars too clinical and nannying, BMW is poised to launch a surprise new facility aimed at humanising its top-of-the-range cars. To be intoduced initially as an option on the forthcoming 6-series convertible, the new system, dubbed Sarcastronic, is designed to offer a more human interface thanks to a special dashboard display, which responds to a variety of inputs with a series of witheringly ironic messages. 'The new system can analyse a complex set of variables including driving style, climate and audio settings, and the driver's clothes,' claimed one Munich source. 'It then responds in an appropriate way. Dramatic irony, metaphor, bathos, puns, parody, litotes. Oh yea, we've got the lot'. Insiders say that developing the appropriate tone wasn't always easy. 'We were struggling to calibrate the system,' admitted one engineer. 'But then we set up a microphone in the viewing area of our design studio and we quickly set the correct benchmark from a series of people entering the room to look at Chris Bangle's latest styling proposals and saying, "Oh that's a nice looking car…"'. Spy shots of the Sarcastronic in use:
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08-29-2006, 05:49 AM	#2
Chris.G Banned 105 Rep 3,120 Posts Drives: 2011 LCI MSPORT X5 30d Join Date: Aug 2006 Location: Sydney, Australia iTrader: (0)	Where did you find these pics from man there freakin hillarious!
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08-29-2006, 08:40 AM	#3
MrSilver Judge Advocate General 100 Rep 1,128 Posts Drives: e92 335i Join Date: Apr 2006 Location: Buffalo, New York iTrader: (0) Garage List 2007 e92 335i [0.00]	I'm offended __________________ '07 E92 335i "Over-Heating" and "Blowing Up" since 9-5-06 6MT, Space Gray, Gray w/ Dakota Leather, Dark Burl, ZSP, ZPP, ZCW Comfort Access, Sirius Satellite (Howard is not optional) '07 X3 3.0si - Black on Black, ZPP, ZCW, Step. - Wife's car
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