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07-01-2009, 09:09 AM | #1 |
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760li Update Today -- Product Planning & Strategy Bulletin
Product Planning & Strategy Bulletin Model Year 2010 7 Series July, 2009 The all-new 7 Series launched on March 6, 2009 and the vehicle has been received with tremendous success. To build upon this momentum we are pleased to announce that for Model Year 2010 the 760Li will be added to the 7 Series lineup as well as xDrive, intelligent all-wheel drive. All Model Year 2010 7 Series will begin production in September 2009. The new BMW 760Li Sedan is taking over the top position in our model portfolio, delivering the highest level of driving refinement in its segment. Powered by a twin-turbo charged 6.0 liter all aluminum V12 engine with 535 horsepower that delivers 550 lb-ft, the 760Li is the fastest BMW with a 0-60 time of 4.5 seconds. This is the first time that xDrive will be available on the 7 Series, and expands our product offering so that xDrive is now available on every BMW sedan. The 750i xDrive and 750Li xDrive will be powered by the same twin-turbo charged V8 engine as the RWD models. The initial 0-60 times are 5.0 seconds for the 750i xDrive and 5.1 seconds for the 750Li xDrive – that’s 1/10 of a second faster than the RWD models proving that xDrive not only adds the safety benefit of all-wheel drive but also enhances the performance of the vehicle for a truly exhilarating driving experience. 750i & 750Li Model Year 2010 Equipment Changes • Integral Active Steering, which was previously available in the Sport Package, is now a stand alone option (Note: Integral Active Steering is not available on xDrive models) • Active passenger seats have been added to the Luxury Seating Package • Rear massaging seats are now included in the Luxury Rear Seating Package (available on the LWB models only) • The BMW Individual Wood Steering wheel is now available as an on-top option to the BMW Individual Composition Package (see last page for images) • BMW Individual Trims can be ordered outside of the BMW Individual Composition Package • The Sport Package will be replaced with an all-new M Sport Package which includes: o M steering wheel o Aerodynamic package o Active Roll Stabilization (on RWD only) o Shadowline trim, o Anthracite headliner o 19" wheels with performance tires - 20" upgraded wheels are available o Carbon Black Exterior is available with M Sport Package Please see the last page of this bulletin for M Sport Package images. 750i xDrive & 750Li xDrive The xDrive models will have the same standard and optional equipment profile as the RWD, with the exception that xDrive and Active Roll Stabilization are standard on the xDrive 7 Series. BMW’s acclaimed xDrive all-wheel drive system has been enhanced for these new models to ensure that the 750i xDrive and 750Li xDrive set a new benchmark for handling characteristics among all-wheel drive sedans. BMW’s Integrated Chassis Management, using the remarkable speed of the FlexRay on Page 2 / 4 © 200 9, BMW of North America, LLC. The contents of this document are confidential and should not be shared with third parties for distribution. board network, is able to identify and limit understeer by shifting torque rearward (up to 80% to the rear axle) while preserving the stability for which xDrive has been recognized. As a second step, the Integrated Chassis Management system can then apply a precise combination of throttle and individual rear-corner braking in order to maintain perfectly neutral handling in a corner, regardless of road surface conditions. These key enhancements to xDrive result in the most nimble all-wheel drive sedan 760Li Equipment Highlights Include The new BMW 760Li Sedan is taking over the top position within BMW’s model range and delivers the highest level of performance and refinement in its segment. Along with the twin-turbo charged V12 engine with high precision direct injection, the 760Li comes standard with: • 8-speed automatic transmission • Heated Sport Steering Wheel • Integral Active Steering • Active Roll Stabilization • Automatic trunk gate closing • Soft Close Doors • Rear-view Camera • Side View Camera • Power Rear Window Shades • Front and Rear Ventilated Seats • Active Front Seats • Rear Comfort Seats • Ski Bag • Heated Rear Seats • Ceramic Controls • New Burl Walnut Wood Trim with Inlay • High Beam Assistant • Lane Departure Warning • Active Blind Spot Detection • Head-up Display • SIRIUS Satellite Radio with a 1 year subscription • Premium Sound System • 6-Disc DVD Changer • iPod/USB Adapter • 19” Wheels Updated Order Guides, Order Bank Entry and pricing will be released at a later date. Please communicate this with your current 7 Series owners and prospects. Page 3 / 4 © 200 9, BMW of North America, LLC. The contents of this document are confidential and should not be shared with third parties for distribution. M Sport Package Images 19” Wheel Style 302M 20” Wheel Style 303M Page 4 / 4 © 200 9, BMW of North America, LLC. The contents of this document are confidential and should not be shared with third parties for distribution. BMW Individual Trim and Wood Steering Wheel Images Piano Black Trim Walnut Honey Trim Dark Red Sycamore Trim |
07-01-2009, 02:49 PM | #2 |
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All the options not currently available on the 750i/iL in the US will probably be available for the 760. I wonder what the price will be.
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