2027 BMW 7-series

[SW17LS]

Originally Posted by BMW5and7

I don’t know what the tech part of it is. Ive seen no tech whatsoever in the short reviews yesterday, or at least, nothing that is impressive on the tech side, or better ore even equal to what am seeing on the BMW side. Even compared to 2020 BMW model years... I hope there is more comming, but the tech forward comment is just “words” at this point. I see that finally phone as key is an option for a 2027 model year, but am not sure there is anything else that is truly more tech forward than the prev one. I’ve seen this screen design concept in the EQS years ago.

I mean the car puts technology at the forefront of its design ethos.

Again, this is just a mid cycle refresh lol, how much more did you expect them to do? It has a new front end, new taillights and bumper in the rear, new wheels, new rocker trim, a new dashboard, new door panels, an entirely new operating system, a new flat plane crank V8, more power in every other model, more EV range in the PHEV and way more power. What else do you want?!

As for tech, the new connected suspension where other MB vehicles communicate road irregularities that the car downloads and uses to prepare for suspension compliance is one. The all new level 2++ autonomy system is another, headlight tech is way beyond BMW, theres a lot here for a mid cycle refresh.

[BMW5and7]

Originally Posted by SW17LS

I mean the car puts technology at the forefront of its design ethos.

Again, this is just a mid cycle refresh lol, how much more did you expect them to do? It has a new front end, new taillights and bumper in the rear, new wheels, new rocker trim, a new dashboard, new door panels, an entirely new operating system, a new flat plane crank V8, more power in every other model, more EV range in the PHEV and way more power. What else do you want?!

As for tech, the new connected suspension where other MB vehicles communicate road irregularities that the car downloads and uses to prepare for suspension compliance is one. The all new level 2++ autonomy system is another, headlight tech is way beyond BMW, theres a lot here for a mid cycle refresh.

That’s a reasonable facelift, for sure. The lights/bumpers/screens are all standard-facelift items in the industry (that’s the minimum). It was my expectation that because of the sales number sitiuation, and because the car is lacking technologically compared to others, I expected specifically better or more tech… Other than phone as key, there isn’t any major improvement. Still no hands-free driving on highways yet (BMW is now also adding it to for in-town roads), no power doors when they already had in the EQS first and have it now on the Maybach. Obviously they wanted to play it safe and didn’t trust their engineers enough given what occurred with the EQS power doors. My X7 LCI offered much more true new tech updates for an LCI than this S facelift as an example. Based on what am seeing now, I have no doubts now that the LCI 7-series once released will blow Mbenz S away, again, and make the gap even larger The iX3 now has more tech just in it’s software intregation which will rolling into many 2027 model years. Those big screens offer nothing unique to the prev tablet screens and I still think Mbenz missed the opportunity to address the S sales decline with this release.

[SW17LS]

I don't think you actually have a grasp on the tech improvements in the car. Owning the W223 I don't feel the tech is lacking on any level compared to anything. I might use 20% of the technology in the car. The refresh does have the new Level 2++ Distronic with the additional cameras, do you know for a fact it doesn't have hands free driving? BMW Highway Assistant is considered Level 2++

From reviews:

The Pro version enables highly-automated point-to-point driving and the ability to stop at stop signs and traffic lights. This feature will be offered in China (where these functions are popular) to start and will be rolled out to other markets once regulations allow.

The 7 will continue to be the sales leader as long as it has a full EV option and the S Class doesn't. Almost all the G70 7s I see here are i7s. People who want a car of this caliber that is an EV have to get the 7...or the EQS. If the 7 didn't have a full EV version it wouldn't outsell the S Class.

[rollingtaser]

Originally Posted by G35c6MT

what i absolutely like: the motorized vents! (and the illuminated star...)
but: those vents are so ugly!

this is and the horrible center screen made me leave MB!

oh, and where is the electric version please?

enough ranting for today

[BMW5and7]

Originally Posted by SW17LS

Almost all the G70 7s I see here are i7s. ..//.. If the 7 didn't have a full EV version it wouldn't outsell the S Class.

Absolutely wrong. Again the Mbenz charm will not work here, sorry.
Majority of owners here would still get the 760 (much better car) even if they can’t get the EV drivetrain over the W223. ICE 7 is the majority of sales anyway unlike what u said.
In fact many of the owners here anyway ended up with the 7 cause the S has been a complete failure not cause we didn’t want a 760. The main point is: people passed on the S and it’s sales numbers are declining not because the 7 has a better drivetrain tech option, and not cause the S didn’t have an EV drivetrain either (cause it never did anyway), they passed cause of the unattractive design, the tablet style screen, lacking tech, or creaky interior and bought the 7 as a better car instead. I bet that a large portion of the new 7 buyers contributing to the 7 sales increase came from the S.
The reality is that the filtered 7 ICE-only sales numbers would have been even higher if the i7 didn’t exist cause many of the i7 buyers would still get the 760/740/PHEV. It’s a drivetrain choice. I bought the car first while also enjoying a drivetrain choice as a great added-value. I’d have passed if it wasn’t a grear car to begin with. In the end, the “if” scenarios don’t exist in this industry. Each brand had a chance to offer the best version of the car that they could offer.

Let’s use your original argument on the topic 1-2 yrs ago.

Quote: One of your previous responses on ICE and EV drivetrain sales:

Originally Posted by SW17LS

“SW20S: We'll have to agree to disagree on this one.IMO in this day and age we need to just look at EV vs ICE as just another powertrain option. We don't discount the S Class because they have more variants and engine options, we shouldn't discount the 7 Series because it has an EV option. There are plenty of buyers (like me me) who would buy an EV S Class but would not consider an EQS because its a totally different car”

[Hundikoer]

My VW Phaeton had motorised vents. And I think they were lovely looking.
Not even sure, where to find such aesthetics today.
After that car, all I feel is accountants running the show. Sometimes helped by blind people

[monkeyman8]

Originally Posted by Hundikoer

My VW Phaeton had motorised vents. And I think they were lovely looking.
Not even sure, where to find such aesthetics today.
After that car, all I feel is accountants running the show. Sometimes helped by blind people

Phaeton was very well engineered and somewhat ahead for its time. Underrated and under appreciated for sure.

[SW17LS]

Originally Posted by BMW5and7

Absolutely wrong. Again the Mbenz charm will not work here, sorry.
Majority of owners here would still get the 760 (much better car) even if they can’t get the EV drivetrain over the W223. ICE 7 is the majority of sales anyway unlike what u said.
In fact many of the owners here anyway ended up with the 7 cause the S has been a complete failure not cause we didn’t want a 760. The main point is: people passed on the S and it’s sales numbers are declining not because the 7 has a better drivetrain tech option, and not cause the S didn’t have an EV drivetrain either (cause it never did anyway), they passed cause of the unattractive design, the tablet style screen, lacking tech, or creaky interior and bought the 7 as a better car instead. I bet that a large portion of the new 7 buyers contributing to the 7 sales increase came from the S.
The reality is that the filtered 7 ICE-only sales numbers would have been even higher if the i7 didn’t exist cause many of the i7 buyers would still get the 760/740/PHEV. It’s a drivetrain choice. I bought the car first while also enjoying a drivetrain choice as a great added-value. I’d have passed if it wasn’t a grear car to begin with. In the end, the “if” scenarios don’t exist in this industry. Each brand had a chance to offer the best version of the car that they could offer.

Let’s use your original argument on the topic 1-2 yrs ago.

Quote: One of your previous responses on ICE and EV drivetrain sales:

These numbers are all out there. The take rate for the EV is ~40%. Some of those buyers would have gotten the ICE, but many of them (like you) specifically wanted an EV. I totally agree with my own statement you quoted, but its a factor for sure. EV is another whole market that the 7 touches and the S Class doesn't...that impacts sales. Hence why I said until MB has an EV version I think the 7 will continue to outsell it. The best thing they could do to improve their sales comparison is to do that, but they have to ride out their failed EV strategy for a few more years.

As for the ICE 7 being better than the S580, I don't agree. For me the 7 was an EV only option, and going ICE I preferred the powertrain and the drive of the S580, not to mention the looks which were the real deciding factor for me. I'm pretty sure you said you never even drove a 760. The 760's powertrain is louder and has more NVH and the ride is floaty and disconnected compared to the i7. I was willing to entertain the polarizing looks of the 7 for the way the i7 drove, but not the 760. PHEV the S580e has better EV range so the 750e wasn't interesting either.

The refresh makes the S Class more "garish" which adjusts the math for me somewhat. If the refresh 7 looks like that rendering thats out that would solve the looks issue for me, but the iX3 interior would be a dealbreaker, so we'll have to wait and see. I like the interior of the new S, but the exterior is kind of garish. I like the interior of the 7 but the exterior is garish, the exterior of that rendering looks great but the interior change we all suspect is coming would be a big issue for me...so I dunno. I might just get something like a Range Rover next time.

Listening to you talk here and on MBWorld is hilarious lol. You talk totally out of both sides of your mouth. Wondering which one is real...just have the same opinions at both places. I'm not a "Mercedes guy", I have had two over my whole life. I would buy a different brand no problem. If it weren't so polarizing looking I would have a 7 Series now, but it is so I don't. You thought it was the ugliest car on the road until you got one lol. You called me insane for liking it.
If the refresh was this car with the dashboard of the current car, it would be my next car for sure:



But I have a feeling the interior is going to be the killer this time vs the exterior. S Class I like the refresh interior but the outside is kind of vulgar...so...where does that leave me?

[A_]

In Eastern Europe, electric versions of the 7 Series are hardly sold at all. They are a rare sight on highways and in cities, but the ICE version with a diesel engine and mild hybrid is very common. There are a lot of them. The ICE version with a gasoline engine and plug-in hybrid is less common, as not everyone wants to remember to charge it. Unfortunately, the V8 version in the 760i is not available in Europe. The diesel version is the most practical. It has the longest range (up to 750-800 miles) and very low fuel consumption. At the same time, it is very quiet on the outside and well soundproofed on the inside. So it all depends on the market. We don't like electric cars here. In addition, this winter is very harsh and very cold, which affects energy consumption and range in electric cars. Mercedes S-Class cars on the streets are also mostly ICE with diesel engines.

[SW17LS]

Originally Posted by A_

In Eastern Europe, electric versions of the 7 Series are hardly sold at all. They are a rare sight on highways and in cities, but the ICE version with a diesel engine and mild hybrid is very common. There are a lot of them. The ICE version with a gasoline engine and plug-in hybrid is less common, as not everyone wants to remember to charge it. Unfortunately, the V8 version in the 760i is not available in Europe. The diesel version is the most practical. It has the longest range (up to 750-800 miles) and very low fuel consumption. At the same time, it is very quiet on the outside and well soundproofed on the inside. So it all depends on the market. We don't like electric cars here. In addition, this winter is very harsh and very cold, which affects energy consumption and range in electric cars. Mercedes S-Class cars on the streets are also mostly ICE with diesel engines.

Yeah in Europe you have the popularity of diesels we don't have here. Same with the S Class like you said, most over there are diesels.

I always look whenever I see a G70 7 Series, I would say 80% of the ones I see on the road here are i7s. My neighbor has one, its an i7. There is one that somebody in my office building drives....i7.

Clearly its not that way everywhere in the country, because 60% of the 7s sold here in the US are ICE, but at least here in the DC area most are i7s.

[BMW5and7]

For 2025, the i7 is only 25% of total G70 sales. I know in some cities it may appear that EV drivetrain is doing all the work for the G70 as the biggest part of its success, but per 2025 datasheets, the i7 sales actually dropped -15% this year. Meanwhile, the ICE models improved by +16%. The entire G70 sales improved by +6% overall all thanks to the ICE G70 per the data even after the 1st/2nd year typical launch spike is gone.

Mbenz 2025 sales declined by 12%, and they noted that the (top-end segment), where the S-Class sits, was their primary drag but never published yet the model-specific numbers. Let’s be generous and give them the absolute best-case scenario: even if we pretend the S is not the primary drag, and hence it had only dropped by the 12% average this year, in this case, even if we completely deleted the i7 from the universe and remove it's sales (and if we also assume those buyers vanished and didn't buy another ICE G70 instead), BMW G70 ICE alone would still virtually outsell the entire S-Class lineup.

Note that Mbenz said that 33% of W223 sales now come from the Maybach, and they do (rightfully so) include the Maybach sales within their published S-class sale numbers. The point I wanna make is that BMW does NOT include the Guard in it's G70 sales numbers (and they shouldn't), and there is no Alpina yet. Despite all of that, even with a virtual removal of i7 numbers this year (+ dumb assumption of buyers disappearing instead of taking another drivetrain), it would still outsell the S. EV drivetrain is not the major driver here, despite how much I LOVE the EV drivetrain. It's the car itself that was a success over every other car according to the data representing everyone around (consumers), not me or what I personally like. At the end of the day, reality doesn't care about personal feelings. I may agree or disagree with the general trend (e.g.: I like the i7) but the math is clear: the ICE G70 is the one doing the heavy lifting and pulling ahead of a declining S-Class. The G70 didn't need the EV drivetrain to take that crown right now... it just added more to it as a better flagship in the minds of consumers today. Nothing else and no other "if" scenario would have changed the current fact in the present for BMW or Mbenz, other than truly a better "car", not just a drivetrain, that needed to be better than the G70 which doesn't exist per customers/sales data.

[SW17LS]

There is no question that the 7 Series is outselling the S Class, my point is until MB combines S Class and EQS into one model the most successful facelift isn't going to change that since the 7 Series touches a whole segment of buyers the S Class doesn't touch. So using that as a measure of how successful the facelift S Class will be doesn't work.

Whats a "better car" is relative. For me overall I think the 7 Series is the better car from a performance and quality standpoint, but the styling is too much for me (and a lot of other people). So for me as a whole package the S Class is still the better car. The 7 Series also has dramatically better lease deals than the S Class, which MB isn't really supporting much right now. There aren't even any lease cash rebates on the S Class while BMW has $2,500 in lease cash, $5,000 in fleet that can be stacked with $4,000 in loyalty. That right there is $11,500 in rebates where the S580 has $0. Right now a 760 is about $300 a month cheaper to lease than an S580, i7 is another $300 cheaper than that and it was like that all year last year.

[A_]

https://www.**************.com/threa...9#post-2783229

https://www.**************.com/threa...7#post-2781839

[BMW5and7]

Originally Posted by A_

https://www.**************.com/threads/rumors-bmw-g70-7-series-facelift-spy-pics-info.278265/page-29#post-2783229

https://www.**************.com/threads/rumors-bmw-g70-7-series-facelift-spy-pics-info.278265/page-27#post-2781839

These looks awesone. Can you share the links again? They don’t seem to work.
Looks like a sketch and too rumor-sh though.

I like the current design of the LED DRLs. These skiches keep the DRLs the same and I think that’s what we need. Crystal headlights are a massive improvement over the reguler LEDs ones and hopefully will stay.

As for the bottom one, if the car looks like this, I think that’s fine. I still prefer the current RR look with both lights matching in width and propotions. The front will still look awesome no matter what based on what am seeing in the spy shots; not much of a chance. The question is whether they fix the goofy/ugly looking with light color cars front with M-Sport and light colors.

[A_]

Originally Posted by BMW5and7

These looks awesone. Can you share the links again? They don’t seem to work.
Looks like a sketch and too rumor-sh though.

I like the current design of the LED DRLs. These skiches keep the DRLs the same and I think that’s what we need. Crystal headlights are a massive improvement over the reguler LEDs ones and hopefully will stay.

As for the bottom one, if the car looks like this, I think that’s fine. I still prefer the current RR look with both lights matching in width and propotions. The front will still look awesome no matter what based on what am seeing in the spy shots; not much of a chance. The question is whether they fix the goofy/ugly looking with light color cars front with M-Sport and light colors.

correct links
www . German car forum .com/threads/rumors-bmw-g70-7-series-facelift-spy-pics-info.278265/page-29#post-2783229

www . German car forum .com/threads/rumors-bmw-g70-7-series-facelift-spy-pics-info.278265/page-27#post-2781839

German car forum


I also think it's much better, but I have reservations about whether the 7 series should resemble cheaper models. I prefer the RR look.
It definitely sells better than the previous G11/G12 generation because it looks different from cheaper models. The PreLCI G11/G12 had a big problem with looking like a cheap 3 Series F32 from the front.

[SW17LS]

I prefer the other rendering but that also looks good

[BMW5and7]

Originally Posted by A_

correct links
www . German car forum .com/threads/rumors-bmw-g70-7-series-facelift-spy-pics-info.278265/page-29#post-2783229

www . German car forum .com/threads/rumors-bmw-g70-7-series-facelift-spy-pics-info.278265/page-27#post-2781839

German car forum


I also think it's much better, but I have reservations about whether the 7 series should resemble cheaper models. I prefer the RR look.
It definitely sells better than the previous G11/G12 generation because it looks different from cheaper models. The PreLCI G11/G12 had a big problem with looking like a cheap 3 Series F32 from the front.

My philosophy is: if it’s ain't broke, don't touch it!

The current design is recevied very very well by the BMW community, and owners love it. I think they are doing exactly that (minor exterior changes, at least I hope).

The positive reactions I receive are more than any other car I’ve owned. One funny recurring scene is when I’m on a roundabout, and others are waiting for me to pass…. I can see them looking and read their lips saying, “Wowww!”. The only other car that got similar positive reactions on parking lots and elsewhere, neighbors, was my Alpina B8.

I just hope they don’t ruin it cause it’s doing exceptionally well. Obviously the interior will change quite a bit, but am hopping the presidential exterior will remain unchanged. Having said that, something is just goofy and funny about the lighter colors that feels like even a different car, which I hope the new bumper design will address it assuming it is not just me.

[A_]

Originally Posted by BMW5and7

My philosophy is: if it’s ain't broke, don't touch it!

The current design is recevied very very well by the BMW community, and owners love it. I think they are doing exactly that (minor exterior changes, at least I hope).

The positive reactions I receive are more than any other car I’ve owned. One funny recurring scene is when I’m on a roundabout, and others are waiting for me to pass…. I can see them looking and read their lips saying, “Wowww!”. The only other car that got similar positive reactions on parking lots and elsewhere, neighbors, was my Alpina B8.

I just hope they don’t ruin it cause it’s doing exceptionally well. Obviously the interior will change quite a bit, but am hopping the presidential exterior will remain unchanged. Having said that, something is just goofy and funny about the lighter colors that feels like even a different car, which I hope the new bumper design will address it assuming it is not just me.

I agree! They have to be very careful when introducing LCI, because they can easily ruin the whole thing.

And I feel the same way as you. People look at the 7 Series and comment as if I were driving an M8. I've driven previous 7 Series models and haven't encountered anything like this before. There is a large group of haters on the internet who criticize the new 7 Series, but in real life, people react completely differently. You can see that people like the car. This generation will probably be the best-selling 7 Series ever.

[SW17LS]

People I know who have G70 7s say the same thing, that they get tons of positive feedback which I believe.

BUT...there are also a lot of people out there who hate it, they just don't come up to you in person and tell you they think your car is ugly. Thats what it means to be polarizing, some people love it, some people hate it.

Its nowhere near the best selling 7 Series ever, no sedan anymore is close to that. Sedan sales are way down in general.

Sales over time:

[A_]

Everyone kept saying that the G11 wasn't selling. Do you have global sales figures for the G11/G12?
The same applies to the 7 E65/E66 series, which was supposed to sell better than the E38.


Pierce Brosnan and his BMW E38. August 1998, California

[It's Good]

I posted about the interior as a new thread.Here's an additional wish list to make the LCI as perfect as it could be for me.1)Dynamic, cohesive exterior design.2)More steering feel.3)Planer tech suspension tweaks.4)A possible "quiet package" with additional insulation,true acoustic glass,and on/off active noise cancellation.5)Better sunroof heat control.6)Slightly upgraded A/C with larger vents and quicker cool down.7) Crosswind assist ala Mercedes.Wishful thinking but a guy can dream.

[monkeyman8]

Originally Posted by A_

Everyone kept saying that the G11 wasn't selling. Do you have global sales figures for the G11/G12?
The same applies to the 7 E65/E66 series, which was supposed to sell better than the E38.


Pierce Brosnan and his BMW E38. August 1998, California

We had an E38, best 7 ever IMO. Tank like build, athletic on its feet and very engaging. Pure BMW DNA.