Introducing the New 7 Series and First Ever i7

[Nick70115]

These new BMWs want to show their teeth

[Maverik259]

This is also not 8k. Idk why they list it as such. It's 2160p which is 4k

[13 NF]

I have had 30 plus BMWs, over 26 years, including a 7 series.
The new 7 is a tech fest, it exterior is a matter of taste, it's interior is magnificent.
I have to worry the way the design has gone, the actual car will look great in the flesh!
But this design seems just too now, no tradition, no design flow.
Lexus but with a BMW badge, sure dynamics will be better but it's just another modern design trend.
I hope this will work, I never driven any other car since I was 26, if I start questioning my further BMW purchases, other will too.
It's a crossroads for BMW, I hope it works

[2022M550i]

I dont like the seat design at all.

[Hoa]

BMW have lost my interest at this point. Sadly, the older 7 series looks better IMO. Same for the X7. That front end is horrible. The rear is okay. Interior is nice but not nice enough to overlook that front end. What's with the large 7 and then small 60i next to it? Why can't it be even size 760i?

[BMWF90M5]

Interior looks cool. I really dont understand the issue car manufacturers have with making electric vehicles look good. Is there really that much different they cant just make it look like a normal vehicle? This thing is....I don't know what I think of it....but I guess my Tesla stock will continue to go up.

[zb2603]

Originally Posted by sahajesh

Not exactly new - M340i, X3 M40i.

M340i does not have an M badge on the grill, at least not in the US

[jlstyle]

I believe any form of good design should include bit of elegance, brand specific signature cue lines, and overall harmony of all that can age gracefully. But this... tech here and there, new signature lines here and there, proportions of the future (I hope not) and model designation crown everywhere. Perhaps BMW is pitching to total different people now, and I'm sure their marketing/R&D team did ton of work and found a new potential in this "new" market where this type of approach apparently works.

[TheUltimateDrivingManiac]

Originally Posted by wesleyan92

�� agree. I really like the design. The black looks sick (no sarcasm).

Because you don't see any "design elements" in black.

[Ibiza]

Originally Posted by Amin2810

The design team have knocked this one out the park! Hate train is becoming slightly boring, can we all admit for once the daring look of this car is stunning… I'll take two thank you very much.

Tough to "hit it out of the park" with the weight of a fat pig 🐷. More like time for the slaughter house. The i7 US curb weight is 5,917 lbs!! Anchor away:

[Roch M4]

Originally Posted by 3RDSECTOR

I smell some serious lawsuits coming when this dislodges during an accident and severely injures someone. Like who the heck thought it was a good idea to put a 55 inch Samsung TV in the celling?! Also, the rear view mirror must be a camera and screen set up, because how the HECK are you supposed to see out of the back of this thing?

I was going to write the same thing about the issues, safety issues as you said but also reliability and the visual obstruction of the moonroof. And even it the screen is closed it will be subject to wear with the sunlight directly on it and the mechanism of opening and closing it will fail...we all know how reliable was the automatic seat belt extender system on the E92...

[Ibiza]

Originally Posted by stein_325i

There is no flow in the design of that front end. Each individual aspect looks almost stand alone or from a different car entirely.

I agree 110%, as I got a headache looking at the attached photos. Too much contrasting, where do you focus.

[8MW]

This is beyond FUGLY and there are people here saying "perfect" "beauty"??!! WOW OKAAAAY....

[M2Cmtl]

Ouch. With the 2nd set of headlights it looks goofy as heck.

[TEGRITY]

Well, do I want my chauffeur to drive me around in this thing is the real question.

[mbanck]

Originally Posted by zb2603

M340i does not have an M badge on the grill, at least not in the US

At this point, I guess it's all but certain that the LCI M340i will also have an M badge in the grille (along with M side mirrors etc.)

[zb2603]

Originally Posted by mbanck

At this point, I guess it's all but certain that the LCI M340i will also have an M badge in the grille (along with M side mirrors etc.)

I wonder if they will put the M seats as well like they did in the 240i

[roastbeef]

One of the ugliest cars I've ever seen.

[syd34]

The interior is incredible and BMW did a great job with it. It will stand out among other competitors, especially the non-legacy automakers who will likely not have a comparable quality of an interior like this 7 series. The amount of tech loaded in this car is staggering.

As for the exterior, I am honestly ok with most of the design elements, even the grill. I am glad there is a more traditional Hofmeister kink. The way the front of the car curves reminds me of the E85 Z4, sort of like a hammerhead profile, which I like.

But I just cannot get myself to accept the split headlights design language. I cannot help but think of the Jeep Cherokee and various Hyundai products. The only fix would be to cover the headlights in a body colour panel and never use them

Given everything, the new 7 looks relatively attractive compared to the EQS, which I cannot like. Sure, the E38 BMW 7 series and others are timeless in design and will still look beautiful 20 years from now. But since companies now have to embrace edgy and controversial designs to adapt to changing consumer demands, I feel like this 7 will be a very successful vehicle.

[Sublime00]

Originally Posted by 13 NF

I have had 30 plus BMWs, over 26 years, including a 7 series.
The new 7 is a tech fest, it exterior is a matter of taste, it's interior is magnificent.
I have to worry the way the design has gone, the actual car will look great in the flesh!
But this design seems just too now, no tradition, no design flow.
Lexus but with a BMW badge, sure dynamics will be better but it's just another modern design trend.
I hope this will work, I never driven any other car since I was 26, if I start questioning my further BMW purchases, other will too.
It's a crossroads for BMW, I hope it works

The Lexus LS looks leaps and bounds better than this monstrosity.

The problem isn't a big grill, It's the way it's executed. Every car company is making big grills, with bmw having the worst implementation of the trend, which is progressively getting worse from generation to generation. The E38 was gorgeous, it's been downhill since then.

Case in point :

[Tr4ckD4ys]

Originally Posted by Maverik259

This is also not 8k. Idk why they list it as such. It's 2160p which is 4k

Is this accurate? Maybe it's 4k in the preproduction unit but going to be 8k in delivery vehicles?

[chrisk03]

Wow, looks really good, except for the front, rear and interior. 🤮