In person look at BMW i7 in Tanzanite Blue Metallic

[khearon23]

Gotta say I like it. Would probably love it in a different color.

Almost looks as good as my M440….

[OSee]

Originally Posted by 530iDriver

Since BMW is owned and controlled by the powerful but ultra secretive Quandt family, I am sure nothing there sees the light of day without their final signoff?

Are you guys now implying a grand concept conspiracy? LOL

The same thing happened to this concept that happens to every other concept.

After the designers stop being left to their own devices (with constant feedback from their director and executives) the engineers and business folk come in.

Engineers - “this thing you designed here is not even possible. Designers are so dumb”

Bean counters - “you can’t bend this metal this way. It’s too expensive. Let’s share this part instead. That 10000000 LED mesh you have there raises the price by 100k. Well beyond our target. “

Production folk - “this will take too long to produce at this factory. Change these 4 things and we can produce it with this other car.”

Safety - “the entire front of the car is a death trap. this windshield and column is not going to meet the 1000000000 ever changing safety regulation in these 10000 countries.”

Sure. Executives ultimately sign off on cars, as they should. But concepts never make it to production looking like concepts because that’s not what concepts are for. They are to push and explore the boundaries of car design. If your concept doesn’t need 10000000 changes you havent done your job as a designer and your boss and their bosses failed you and the company.

And any concept that does make it to into production with no changes…what you’re seeing has already gone through the process above and is likely “production ready” and far beyond what we traditionally think of a concept.

[TXSchnee]

Originally Posted by OSee

Are you guys now implying a grand concept conspiracy? LOL

The same thing happened to this concept that happens to every other concept.

After the designers stop being left to their own devices (with constant feedback from their director and executives) the engineers and business folk come in.

Engineers - “this thing you designed here is not even possible. Designers are so dumb”

Bean counters - “you can’t bend this metal this way. It’s too expensive. Let’s share this part instead. That 10000000 LED mesh you have there raises the price by 100k. Well beyond our target. “

Production folk - “this will take too long to produce at this factory. Change these 4 things and we can produce it with this other car.”

Safety - “the entire front of the car is a death trap. this windshield and column is not going to meet the 1000000000 ever changing safety regulation in these 10000 countries.”

Sure. Executives ultimately sign off on cars, as they should. But concepts never make it to production looking like concepts because that’s not what concepts are for. They are to push and explore the boundaries of car design. If your concept doesn’t need 10000000 changes you havent done your job as a designer and your boss and their bosses failed you and the company.

And any concept that does make it to into production with no changes…what you’re seeing has already gone through the process above and is likely “production ready” and far beyond what we traditionally think of a concept.

This isn't a concept, it is the next 7 Series. You can pre-order it right now.

[MadBimmeRad]

Originally Posted by OSee

Bean counters - “you can’t bend this metal this way. It’s too expensive. Let’s share this part instead. That 10,000,000 LED mesh you have t
Safety - “the entire front of the car is a death trap. this windshield and column is not going to meet the 1,000,000,000 ever changing safety regulation in these 10,000 countries.”

They are to push and explore the boundaries of car design. If your concept doesn’t need 10,000,000 changes you havent done your job as a designer and your boss and their bosses failed you and the company.

Can you please use commas to separate zeros 😂😜😂
[/QUOTE]

[Giom]

Originally Posted by TXSchnee

This isn't a concept, it is the next 7 Series. You can pre-order it right now.

He's not saying it's a concept. He is describing the process from concept to production. And he's not wrong. It's exactly how it goes.

I think, to bring a new car to production is much harder than we think, but in my opinion, this new 7ner is an absolute hit. It's exactly what BMW needed to do with this class of car.

It's also easy to give it one glance and deciding to hate it, but there is so much more going into the design of a car... especially at this level.

In my opinion, this design is meant to shock and invoke strong opinion. But, it's also a design that will grow on you over time and age much slower than a purely instant aesthetically pleasing design.

Time will tell, but I do believe BMW is on a mission, and most people aren't ready for it.

[Wills2]

I really like it and think it will be a hit with their target market, they have aped the RR in terms of height and fullness of the body and you sit quite a bit higher in an RR than a normal saloon and people like that.

[TXSchnee]

Originally Posted by Giom

He's not saying it's a concept. He is describing the process from concept to production. And he's not wrong. It's exactly how it goes.

I think, to bring a new car to production is much harder than we think, but in my opinion, this new 7ner is an absolute hit. It's exactly what BMW needed to do with this class of car.

It's also easy to give it one glance and deciding to hate it, but there is so much more going into the design of a car... especially at this level.

In my opinion, this design is meant to shock and invoke strong opinion. But, it's also a design that will grow on you over time and age much slower than a purely instant aesthetically pleasing design.

Time will tell, but I do believe BMW is on a mission, and most people aren't ready for it.

He is saying it is a concept: "And any concept that does make it to into production with no changes…what you're seeing has already gone through the process above and is likely "production ready" and far beyond what we traditionally think of a concept."

[M3Dreams]

The new tag line: The Ugliest Driving Machine

[JRobUSC]

Originally Posted by otay

Interesting. If I was in the market, I would literally buy anything else but this.

To each, their own...it looks horrible to me.

To each their own, indeed. My opinion, even if I hated the outside of the car, 99% of your time is spent looking at the interior, not the exterior, and the interior of the new 7-Series is so far and away better than anything else in the class that there's no way I could justify buying an inferior vehicle just because I don't like how the exterior looks.

[P1]

Originally Posted by JRobUSC

To each their own, indeed. My opinion, even if I hated the outside of the car, 99% of your time is spent looking at the interior, not the exterior, and the interior of the new 7-Series is so far and away better than anything else in the class that there's no way I could justify buying an inferior vehicle just because I don't like how the exterior looks.

You know the bar's never been set lower when you buy an ugly car and then avoid looking at it.

So essentially blindfold yourself until you get inside?

[unfoundnemo]

Originally Posted by khearon23

Almost looks as good as my M440….

Definitely thought that was a joke at first.

[AmuroRay]

Originally Posted by JRobUSC

To each their own, indeed. My opinion, even if I hated the outside of the car, 99% of your time is spent looking at the interior, not the exterior, and the interior of the new 7-Series is so far and away better than anything else in the class that there's no way I could justify buying an inferior vehicle just because I don't like how the exterior looks.

High quality and luxury to me isn’t a bunch of smudgy touchscreens and plastic. This interior is terrible, it looks like my desk at work.

[buckybadger]

Maybe I'm a minority but I think that front looks good on the 7 series in a commanding way. It's polarizing for sure.

I think the front will not look good on a SUV but I could be wrong. Part of the reason is the 7 series is sleek and low so these slim lights look good in contrast to a high standing SUV in which they might look more out of place. All I'm saying is the front flows better in a long and low standing sedan.

[Tallest]

Originally Posted by 530iDriver

But the E65 that came after the E38, introduced
Back in 2002, went on to become the best selling 7-Series EVER. Remember how people used to hate when the E65 was launched as Bangle's abomination?

Yeah, and looking back, it is still an ugly car.

We are not talking about whether this car will be profitable for BMW, i really dont care how cheap financing lease deals help BMW sell car to dealers. I think the point is the car is ugly. It can be ugly and successful. Some people buy the BMW badge, you know, because "luxury".

[M2Cmtl]

Originally Posted by MadBimmeRad

Ok, I see the badge, so where's the BMW?

Seriously. With the i4 you seen some BMW DNA, but the iX and i7 could be any lux brand. Same with the interior, could be any brand if you swap the badges.

[KoenG]

Originally Posted by OSee

After the designers stop being left to their own devices (with constant feedback from their director and executives) the engineers and business folk come in.

Indeed, but still, bmw is the one manufacturer with a "golden heritance" that is promoting now provocative design. Don't tell me that safety regulations are responsible.

When meeting regulations and production prerequisites are imposing "ugliness", why things like this are still possible??



So what you state was the "sedative" for my mind for years, now I don't buy this crap any more. It's pushed by BMW to be provocative and polarising. Read the interviews with mister Dukec and van Hooydonk, they don't care one bit about what their fanbase likes to see, they don't even care that there are massive complaint inflows about it (cfr. "Boomer"-incident).

They are even convinced that they have to expel what current fans want. That will prove, on term, to be a major mistake. I presume that they are brainwashed by the idea that in these disruptive times, we seek a total new customer base since the Millenials and Z are totally not brand loyal etc... etc.... Maybe they also believe that with BEV, their customer base will become numb to the "ultimate driving proposition"?

I hope I'am wrong, but I already have seen too much marketing bullshit presentations that suggest disruptive approaches that detach the customer base in my professional life. Certainly the last decade or so, it seems a sign of managerial courage to disconnect from your customers.

[ColinL_UK]

Maybe it will grow on me. The TZ Blue is beautiful though.

Feels like Chris Bangle has snuk bag to wreak havoc on BMW's usually deft touch at pulling at heart and head when it comes to style.

Some time it just takes time for a new design language to be appreciated.

[NewQ]

Someone on here said they thought it was an SUV when they first saw the pics. On a car like this, that's a compliment. Remember, the Phantom is the gold standard of what this class of care aspires to be, and that thing is huge. If you've ever seen it in person, it's physically as large as an SUV, just in a sedan form factor. It's the height especially that makes it stand out.

And who's talking about smudgy cheap plastic in the interior? I defy to find significant amounts of cheap plastic in the current 7 interior, let alone the new one. The only place I've seen it is the lower part of the B-pillar.

I keep saying it, but people who are in the market for this car tend to like this type of design. Some people are gonna like sports cars, and that's fine. Other people won't be able to afford this car, and that's fine too. I'm just saying, there's a reason BMW designed it this way. It wasn't in a vacuum; they know their clients.

I do think it will be sensitive to color and trim though, like the current 7. The current 7 in white with black trim looks terrible, I think.

[E66er]

Originally Posted by Tallest

Yeah, and looking back, it is still an ugly car.

We are not talking about whether this car will be profitable for BMW, i really dont care how cheap financing lease deals help BMW sell car to dealers. I think the point is the car is ugly. It can be ugly and successful. Some people buy the BMW badge, you know, because "luxury".

Remember, it's YOU who thinks it's ugly. Amazingly, others can have different opinions. That's what sales numbers tell you - the opinions of people other than yourself who put actual money to their opinion.

[E66er]

Originally Posted by buckybadger

Maybe I'm a minority but I think that front looks good on the 7 series in a commanding way. It's polarizing for sure.

The sales numbers will tell us if you're in the minority or not. I am okay with the looks, but maybe not in blue. Now I want to see reviews and comparison tests!

[fndrsn]

It's admittedly growing on me, but then again I think the Citröen C4 Picasso is a nice looking car. This reminds me too much of that and I don't understand how they can at all try to pass this design off as innovative or original when an MPV did it better in 2013



Probably like too many recent BMWs, a joy to sit in and a pain to see sitting on your driveway

[TizSuperrQ]

We will get here at some point, you've been warned!