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12-23-2008, 12:37 PM | #1 |
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BMW U.S. Price Increases (including new 7-series)
PRESS RELEASE BMW ANNOUNCES JANUARY 2009 PRICE ADJUSTMENT 12/22/2008 Woodcliff Lake, NJ – December 22, 2008...BMW of North America, LLC announced today an average price increase of 0.7 percent for BMW vehicles sold in the U.S. effective January 1, 2009. This action is driven by the ongoing structural and economical changes in the market place. It will ensure revenue generation for the company's U.S. operations and help to protect the quality of business. Pricing for the new Advanced Diesel vehicles remain unchanged. The all new 335d and X5 xDrive35d were launched recently and have begun arriving at BMW Centers this month. In addition, BMW announced pricing for the new 2009 7 Series that debuted recently at the Los Angeles International Auto Show. The base price for the 750i is $81,125 and the 750Li is 85,025 (including $825 for destination and handling). Both models began production in November and will arrive at BMW Centers in the spring. |
12-23-2008, 12:41 PM | #2 |
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12-23-2008, 12:47 PM | #3 |
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It was just a matter of time -- sinking sales and dollar/Euro that recently hit $1.41 -- everyone should be happy it is not more than 0.7%
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12-23-2008, 12:53 PM | #5 |
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the exchange rate at teh moment is very favourable for bmw - in summer BMW was making less money for every car sold in the US tnx to €/$ hitting $1,6...
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12-23-2008, 12:55 PM | #6 |
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Good thing i'm getting into an 08 in the new year!
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12-23-2008, 02:25 PM | #8 |
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I don't think the ~ $300 increase is going to stop anyone here from getting an E9x BMW...
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12-23-2008, 02:30 PM | #9 |
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True. I do, however, wonder how many new "options" we get next year that we took for granted as standard. I'm talking '10 MY. I'm sure the penny pinchers there already have a list waiting....
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12-23-2008, 02:44 PM | #10 | |
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Quote:
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12-23-2008, 03:07 PM | #11 |
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Guys, this is not all bad news for current owners. I don't know who else here is into watches, but if you are you may realize that Rolex retains its value extremely well on the used-watch market, and one of the important reasons for this is that Rolex regularly increases their prices on new watches. This elevates the value/price on the used market. Likewise, the more expensive a new Beemer becomes, the more valuable the one you are already driving is.
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12-23-2008, 03:47 PM | #13 |
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12-23-2008, 03:50 PM | #14 |
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12-24-2008, 01:35 PM | #16 |
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Raising prices when your sales are down 36.1% (for November) does not seem like the best idea. I wonder if they will raise the residuals and/or lower the MF to compensate and keep the price low.
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