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02-14-2018, 02:22 AM | #1 |
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BMW 7 Series. The Art of BMW Individual. Individualise your BMW.
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02-14-2018, 09:41 AM | #3 | |
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The car in this video looks almost exactly as I'm expecting my car to look when I get it delivered. Looks good |
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02-14-2018, 11:03 AM | #4 | |
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The 'BMW Individual Manufaktur' label looks to be a new way for BMW to promote the fact that this is a custom car from the factory and not a standard configuration, along the lines of 'custom built from the workshop of x' that Alpina and others do...so again emotively projecting exclusive, unique and high value. Manufaktur can mean several things, such as factory, manufacturer, workshop or even hand made in the right context. Having Manufaktur 'written' in hand writing is a nice touch to indeed show this custom, hand made workshop concept instead of just manufactured by... Whether one 'buys' into the image they wish to project with this 'stamp' or 'label' is up to the individual but I like it and it will help to raise the profile of any such individual cars when the public see them which in turn should increase business and revenue for BMW and this dept. of M at BMW. HTH. |
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02-14-2018, 01:10 PM | #5 | ||
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02-14-2018, 02:15 PM | #6 | |
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I know when you go for their leathers as I have done the seats will have Individual on them. No fancy writing like here though, just V12's written everywhere. Lol Great question as the car's pretty unique by that point, 1 of 1 really. I suspect wishful thinking though. |
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02-14-2018, 04:56 PM | #7 | |
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Have you asked about whether it will say V12 or Individual? The pictures all show V12's (and this video) but have individual on the door sills and dash/leather...that seems to over-ride the V12 level trim...not sure what your preference may be but you might want to check if it is important to you. I think it is quite cool personally and may add value over 'a bog standard' V12 (if one can call it such a thing! ) Agree, one would expect it should fetch more than a standard equivalent car of the same age and type but how much more? One could check back as far as E38's to see how they compare if that was really important to someone...likely not equal in terms of equity but that's not the reason to get it in the first place anyway for those that do go for it I would have thought! |
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02-14-2018, 05:11 PM | #8 | ||
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02-24-2018, 12:36 PM | #9 |
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Until they decide to really redesign the car, BMW is always going to be less than Audi and Mercedes in term of interior and exterior styling,
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02-24-2018, 01:39 PM | #10 | |
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No amount of exclusive paint, wheels, leather colors, or wood veneers will mask a lazy redesign to an already unimpressive looking car (F01). |
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02-24-2018, 01:43 PM | #11 | ||
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02-24-2018, 01:47 PM | #12 | |
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The new 7er has to be the worst of the bunch when it comes to its degree of laziness. Nothing about the design, especially inside, is remotely memorable. I maintain that the last desirable 7-series was the LCI Bangle E65. Boy did that car have a presence. |
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02-24-2018, 02:34 PM | #14 |
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"If you are the prototype". That commercial made me uncomfortable. Way too embarrassing......
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02-24-2018, 02:44 PM | #15 |
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I am beginning to think that people over hype S Class and under rate 7 series.
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02-24-2018, 04:01 PM | #16 |
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02-24-2018, 04:05 PM | #17 |
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That commercial was super cheesy. I would have rather liked to see a bunch of different configurations in different scenarios. Some bright obnoxious color on the track, another more subdued color driving down the avenue, a family getting out of some other fun color heading for dinner. Something to show it off rather than some guy holding an owl, getting flower thrown all over him and staring into a crystal scull.
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02-24-2018, 04:25 PM | #18 |
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02-24-2018, 04:32 PM | #19 |
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02-24-2018, 05:00 PM | #20 |
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The new A8 is equally unimpressive
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02-24-2018, 05:01 PM | #21 |
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02-24-2018, 05:03 PM | #22 | |
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And in no way am I defending the 7.
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