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Drives: Z4 M40i
Join Date: Jan 2019
Location: South Florida
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BMW 7 Series: Pure Metal Edition
https://www.bmw.com/ja/design/7ser-p...-project1.html
Google translation:
Quote:
BMW 7 Series “PURE METAL EDITION”-Germany and Japan, pure crystals of skill and beauty.
The ultimate performance and beauty created from unrivaled absolute technology. Here is the story behind the BMW 7 Series "PURE METAL EDITION", a luxury sedan born from a strong resonance with Japanese traditional crafts.
BMW and Japanese Masters Project
BMW's innovative project that creates a special one by fusing world-leading cutting-edge technology with uncompromising aesthetics. The second is a collaboration between the BMW 7 Series and the gem of Japan's leading gold craftsman, Mineishi Okuyama (holder of an important intangible cultural property).
The BMW 7 Series is the essence of a luxury sedan, with imposing dignity, exceptional performance and unrivaled comfort. The BMW 750Li delivers unrivaled performance with its newly developed V8 BMW twin-power turbo engine and xDrive. The exterior, which has elegance in every detail in BMW's unique design language, and the interior, which pursues uncompromising comfort, invite the viewer to the ultimate in luxury.
A body color with the ultimate in "pure metal" texture.
The "Pure Metal Silver" worn by the BMW 7 Series "PURE METAL EDITION" is a special body color only for BMW's special custom-made program "BMW Individual". The contrast of light and darkness due to the special paint finish precisely expresses the texture and color tone of deep metal with a lumpy feeling. A paint coat from the base coat to the finish using aluminum nanoparticles polished to the highest level technically possible makes the impression more certain and leaves a deep impression on the viewer's heart. Praise.
In the soul, the scenery and emotions drawn by metal.
Another "pure metal" hidden in the body wearing "pure metal" -that is, Mr. Mineishi Okuyama, a living national treasure (holder of an important intangible cultural property), puts all his energy into this special one. It is a decoration of the created center trim and four front and rear door trims. Waiting for the day when the flowers bloom, he expressed the weeping cherry blossoms that breathed life with advanced inlaying techniques.
The composition and details of pursuing perfection by redrawing many times. Draw a delicate sketch that is hard to believe to be expressed in metal, attach it to a shakudo board, and cut it out with a jigsaw. Next, the pattern cut out with a jigsaw is joined to the silver plate that will be the bullion, and the pattern is finished by hitting it with a mallet or a mallet. Metal becomes hard when hit, so hit it again while softening it by hitting it with a burner flame, then annealing it again, hitting it ... By repeating this process a daunting number of times, the pattern and the bullion are integrated and the surface becomes smooth.
In addition, Mr. Okuyama challenged the first attempt in his life in 1983 to perfectly reproduce the shape of the center trim and door trim with a delicate curved surface. “We needed to fit something completely different from what we've made so far, and that was one of the hardest things,” says Okuyama. To that end, we carved out wood to create a wooden pattern that perfectly reproduced the shape of the center console and front, rear, left, and right door trims, and tapped them using different sizes of mallets to create an annealed shape. The wonderful fusion of the work and the interior was realized by repeating such an endlessly elaborate process.
The beautiful cherry blossoms hidden in the interior trim let the back seats open their flowers. It is a wine cup attached as a special gift. The wine cup, which has a smooth curve made of sterling silver, has a beautiful contrast between the gold color applied to the inside and silver, and the pretty light red cherry blossoms are in full bloom. With a long body and left handle, the rear seats of the BMW 7 Series "PURE METALEDITION", which is suitable for a chauffeur, allow you to enjoy the finest wine in a cup with a beautifully blooming weeping cherry tree.
A treasure of Japan called "Okuyama Mineishi".
"Living National Treasure" is a common name for "holders of important intangible cultural properties." Based on the Law for the Protection of Cultural Properties established by the government, it is certified for those who have highly embodied and mastered the "work" that has a particularly high value as an artist in history, such as pottery, dyeing, and wood and bamboo work. In the field of craftsmanship, including the number of individuals, the number of holders is as rare as 60 (as of December 1st year of Reiwa). Mr. Okuyama was born in Shinjo City, Yamagata Prefecture. After graduating from junior high school, I moved to Tokyo and lived in a silverware factory in Bunkyo-ku, Tokyo to get a job. At the age of 40, he started working as a metalworking forge. After that, he won awards at various craft exhibitions, and finally in 1995, at the age of 58, he was certified as an important intangible cultural property "Forging" holder (living national treasure). His style has established its uniqueness in that it uses hard and cold metal to create a flowing and organic natural landscape with its outstanding technique. Dignified grove, lovely tulips. While working on many plant-themed works such as plump camellia and pretty autumn cherry blossoms, the design of the weeping cherry tree was chosen for this collaboration. This weeping cherry tree is based on the motif of Miharu Takizakura in Fukushima Prefecture, which is one of the three major cherry blossoms in Japan, according to Mr. Okuyama.
"I went to see the tree about seven times because the tree was so beautiful that I wanted to use it as a motif for my work. The appearance of the flowers in full bloom is beautiful, but the shape of the winter branches with fallen leaves is also wonderful. The branches were expressed on the interior panel, and the flowers were made to bloom in the wine cup. ”
Respect for nature, a serious look at beauty, and overwhelming technology. The BMW 7 Series "PURE METAL EDITION" is the pinnacle of luxury saloons created by German technology and aesthetics, including metalwork works that are worthy of being called masterpieces created by Japanese craftsmen.
Wearing the color and brilliance of "pure metal" that only BMW can achieve.
What is the essence of aesthetics and technology in the special exterior color of the BMW 7 Series PURE METAL EDITION, pure metal silver? Annette Baumeister, head of color and trim for BMW AG, who created this color at the BMW AG headquarters in Munich, Bavaria, Germany, said: "This color is, in many ways, the most valuable and valuable color for BMW. Both the pigments and the painting process required a very high level of skill. Its greatest feature is that it is so heavy that it cannot be thought of as an iron plate. The lumpiness of the metal and the beauty of the polished surface. It is realized by the particle density of the paint, the elaborate thick painted surface and its smoothness. General silver is the painted surface. Aluminum flakes are sporadically scattered on the surface, but this pure metal silver is painted with an extremely high technique of applying a paint with high particle density in a calculated uniform direction. As a result, the paint becomes thicker and the light is reflected from the deeper painted surface rather than the superficial surface, further accentuating the overwhelmingly elegant style of the BMW 7 Series Sedan. It is very unique, based on no uniqueness, and reflects the commitment and technology that is significantly different from general mass-produced cars, and the
ideal interior by BMW Individual is also the skill of a master craftsman. Is expressed in detail. "
An unparalleled personality called "BMW Individual".
"BMW Individual" is a special program in which the craftsmanship of German craftsmen is poured. The technique and beauty are expressed in every corner of the interior. The interior material is a rare leather merino that is carefully tanned from the finest cowhide grown in the highlands of southern Germany. Ivory white, which is made from carefully selected raw leather that is free from scratches and insect bites and has a rich texture without embossing or surface treatment with pigments, fills the room with a luxurious atmosphere. Furthermore, the elaborate stitching with the ultimate in craftsmanship raises the beauty of this texture and color to the utmost limit, creating further sophistication.
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