JAGUAR - Stops Selling Vehicles

[Phillies8008]

Originally Posted by BlkGS

I think they could actually lose more money with that electric car. They're probably not tooled up, they haven't bought batteries yet, and reality is they were probably going to lose money selling them anyways.

I don't think Jag can be saved at this point.

Yeah, very possible. I also don't really see a path forward for them, sadly.

[Toad]

Originally Posted by BlkGS

Extinct.

In the US, a brand like Jaguar could launch a campaign of products that amounts to "the government told us to make EVs, we told them to f off and made big powerful V8 cars" and do pretty well, especially if they used it as a "Jaguar means I'm rich means I don't have to cut my emissions ". That sort of thing would offend in European, which is a critical market for them.

That's wrong, it won't offend. Europeans don't think a Ferrari should be a silent EV for example, a Ferrari is synonymous with beautiful and flashy cars with loud V8's and V12's.

The classic European sports car is simply being slowly choked to death by regulations. It's the result of increasingly strict noise regulations, safety regulations, and most importantly CO2 regulations.

You can still (theoretically) make a highly polluting car, but then you have to pay massive CO2 fines, and suddenly the car is way too expensive for the market.

[gblansten]

One thing about the whole Jaguar saga. It has been fascinating and like an accident you just can't take your eyes off.

[BlkGS]

Originally Posted by Phillies8008

Yeah, very possible. I also don't really see a path forward for them, sadly.

If they give me the Jaguar CEO job (I didn't apply for it and I'm not qualified for it but also so is nobody working there it seems), this would be my turnaround plan.

1) Immediately put people on delivering a full line of restoration parts and services.
2) To go with those restoration services, create a restomod option, where you can have your XJS or whatever upgraded with more modern features, improved quality foxes, and things like that.
3) Bring out a line of continuation models of the classic Jag bodies. These would be bespoke cars, very expensive, very high end, hand crafted new E types or things like that.

This would get us bringing in revenue fairly quickly, with a big amount of buzz building as some of the restomod cars get shown off.

4) Partner with another manufacturer to share a platform that can accommodate sedans and crossovers. Partner with another to share a couple platform that can do a 2 seater or a 4 seater. GM would be plausible for both using the Alpha platform. Ford also would be a plausible option here to use the Explorer and Mustang platforms. Design new cars that are classically Jag in styling and approach, fast with large V8 motors, but not designed to be overly sporty, more designed to be comfortable and luxurious and practical.
5) New product offerings would be a large sedan (XJ), a 3 row Crossover built off that platform (XV), 2 seat sports car (XF), and 2+2 luxury coupe (XK). They should have aluminum body panels and offer REAL leather only, REAL wood trim or REAL metal trim, and br priced aggressively vs the German competition. Power should be from a reworked version of the Jag V8, with a base model making around 350hp, a spicy version at 450hp, and a top range supercharged version at 650hp. The goal will not be peak power, but rather effortless driving, tuned for smooth torque delivery throughout the powerband. It doesn't need to win the drag race, it needs to drive around town like a gem.

By the time this lineup is out, it will have either worked and turned the company around, or it failed and they no longer exist, so I didn't plan anything further lol.

[Phillies8008]

Originally Posted by BlkGS

By the time this lineup is out, it will have either worked and turned the company around, or it failed and they no longer exist, so I didn't plan anything further lol.

And you say you're not qualified to be a CEO! You've already got the most important part down: screw the future! Just be sure to get your nice, fat golden parachute and you'll be in that corner office before you can say "juice the stock price, baby".

[Alfisti]

I said before and stand by it, Range Rover ate Jaguar's lunch. I have a very soft spot for them but it is what it is.

[ShocknAwe]

Originally Posted by BlkGS

If they give me the Jaguar CEO job (I didn't apply for it and I'm not qualified for it but also so is nobody working there it seems), this would be my turnaround plan.

1) Immediately put people on delivering a full line of restoration parts and services.
2) To go with those restoration services, create a restomod option, where you can have your XJS or whatever upgraded with more modern features, improved quality foxes, and things like that.
3) Bring out a line of continuation models of the classic Jag bodies. These would be bespoke cars, very expensive, very high end, hand crafted new E types or things like that.

This would get us bringing in revenue fairly quickly, with a big amount of buzz building as some of the restomod cars get shown off.

4) Partner with another manufacturer to share a platform that can accommodate sedans and crossovers. Partner with another to share a couple platform that can do a 2 seater or a 4 seater. GM would be plausible for both using the Alpha platform. Ford also would be a plausible option here to use the Explorer and Mustang platforms. Design new cars that are classically Jag in styling and approach, fast with large V8 motors, but not designed to be overly sporty, more designed to be comfortable and luxurious and practical.
5) New product offerings would be a large sedan (XJ), a 3 row Crossover built off that platform (XV), 2 seat sports car (XF), and 2+2 luxury coupe (XK). They should have aluminum body panels and offer REAL leather only, REAL wood trim or REAL metal trim, and br priced aggressively vs the German competition. Power should be from a reworked version of the Jag V8, with a base model making around 350hp, a spicy version at 450hp, and a top range supercharged version at 650hp. The goal will not be peak power, but rather effortless driving, tuned for smooth torque delivery throughout the powerband. It doesn't need to win the drag race, it needs to drive around town like a gem.

By the time this lineup is out, it will have either worked and turned the company around, or it failed and they no longer exist, so I didn't plan anything further lol.

Keep it simple.

Just the classic parts, official sanctioned restomod business, and 2 new cars tops. Big SUV, and a large luxury sports sedan. That's it. And I'd keep the SUV fairly limited run and sports sedan extremely limited run. Totally bespoke interior builds and finishes, individual paint specification, but only one engine and transmission, and identical in each car, supercharged V8, automatic. Order only, one demo car of each in the showroom and every dealer has 1-3 classics restomodded. Dealers only in major cities where wealth is. Keep high demand and low supply. No new classic styled cars, that would be tricky in the modern environment of crash safety.

[BlkGS]

Originally Posted by ShocknAwe

Keep it simple.

Just the classic parts, official sanctioned restomod business, and 2 new cars tops. Big SUV, and a large luxury sports sedan. That's it. And I'd keep the SUV fairly limited run and sports sedan extremely limited run. Totally bespoke interior builds and finishes, individual paint specification, but only one engine and transmission, and identical in each car, supercharged V8, automatic. Order only, one demo car of each in the showroom and every dealer has 1-3 classics restomodded. Dealers only in major cities where wealth is. Keep high demand and low supply. No new classic styled cars, that would be tricky in the modern environment of crash safety.

The problem with that is Jag is already too large and down-market for that. Nobody is going to buy a bespoke Jaguar SUv or sedan, especially when you're talking about prices over the Germans. Major cities aren't always the way to sell cars like this, and there's an existing dealer network out there.

I agree that Jaguar has to lean into its legacy. Classic parts and restomods are a cheap and fast way to make money.

I just think they need to have a full on assault of product. Large SUV, sedan, and sports cars. Classic styling, incorporating classic Jag cues, but still modern. They need something like the S197 Mustang design, blending old and new into a great design. They need to focus on presence, and make it feel special. You have to give people a reason to make the irrational choice of the Jag vs the safe bet of a Lexus, Acura, Infiniti, BMW, MB, Audi, etc.

[Phillies8008]

Originally Posted by BlkGS

The problem with that is Jag is already too large and down-market for that. Nobody is going to buy a bespoke Jaguar SUv or sedan, especially when you're talking about prices over the Germans. Major cities aren't always the way to sell cars like this, and there's an existing dealer network out there.

I agree that Jaguar has to lean into its legacy. Classic parts and restomods are a cheap and fast way to make money.

I just think they need to have a full on assault of product. Large SUV, sedan, and sports cars. Classic styling, incorporating classic Jag cues, but still modern. They need something like the S197 Mustang design, blending old and new into a great design. They need to focus on presence, and make it feel special. You have to give people a reason to make the irrational choice of the Jag vs the safe bet of a Lexus, Acura, Infiniti, BMW, MB, Audi, etc.

Agreed. Given that they've been pretty much invisible for so long now, they need to give someone a reason to buy a Jag over the big luxury marques. And simply aping everyone else isn't going to do it – they need something distinctive. Frankly, I think that the design language of the F-Type is the way to go – it was still one of the best looking cars on the road, and the design hadn't aged a day IMO.

I guess one could argue that that's what they were doing with the abomination they showed off, but I think I'd suggest maybe not quite so distinctive as that, lol. Something that doesn't look like it's out of a video game or a Hot Wheels package would be a good start.

[ShocknAwe]

Originally Posted by BlkGS

The problem with that is Jag is already too large and down-market for that. Nobody is going to buy a bespoke Jaguar SUv or sedan, especially when you're talking about prices over the Germans. Major cities aren't always the way to sell cars like this, and there's an existing dealer network out there.

I agree that Jaguar has to lean into its legacy. Classic parts and restomods are a cheap and fast way to make money.

I just think they need to have a full on assault of product. Large SUV, sedan, and sports cars. Classic styling, incorporating classic Jag cues, but still modern. They need something like the S197 Mustang design, blending old and new into a great design. They need to focus on presence, and make it feel special. You have to give people a reason to make the irrational choice of the Jag vs the safe bet of a Lexus, Acura, Infiniti, BMW, MB, Audi, etc.

Where would they get the money for that? This is THE BRAND known for its image problem and reliability problems.

Go small and rebuild image as a luxury brand that fully supports its history and iconic cars. Rebuild consumer trust and interest with limited releases of high quality and value for money bespoke builds. Target Bentley and do it a little cheaper.

Big slew of choices for what? People won't buy them, as you said the choice of a jag is irrational. Gotta make it rational again first.

[BlkGS]

Originally Posted by ShocknAwe

Where would they get the money for that? This is THE BRAND known for its image problem and reliability problems.

Go small and rebuild image as a luxury brand that fully supports its history and iconic cars. Rebuild consumer trust and interest with limited releases of high quality and value for money bespoke builds. Target Bentley and do it a little cheaper.

Big slew of choices for what? People won't buy them, as you said the choice of a jag is irrational. Gotta make it rational again first.

They'll get the .money from Land Rover, the brand with equally bad image problems and arguably even worse reliability issues that somehow prints money.

Here's the thing... I really don't think Jaguar has a future outside of its classics. Their best bet is to start producing classic parts, maybe offer continuation cars as a kit car type deal, and do restomod work. I think that's the only legitimate business plan they have at this point. Maybe after a few years of that they could lean forward into something of a halo modern sports car. They could make a new E type, focused on elegance, craftsmanship, and style. Make it something like an SLR type car, fast, yes,.not not intended to be the fastest car in the world. More about being the finest car they can make. Something that could be compared to an Aston Martin for example. I'd ßproce it in line with Astons and the like, and make very very few of them. Lean heavily into old school char. Do a V12 with individual throttle bodies. Every gauge should be analog and beautiful. No exposed plastic in the vehicle at all. That sort of thing.

[ShocknAwe]

Originally Posted by BlkGS

They'll get the .money from Land Rover, the brand with equally bad image problems and arguably even worse reliability issues that somehow prints money.

Here's the thing... I really don't think Jaguar has a future outside of its classics. Their best bet is to start producing classic parts, maybe offer continuation cars as a kit car type deal, and do restomod work. I think that's the only legitimate business plan they have at this point. Maybe after a few years of that they could lean forward into something of a halo modern sports car. They could make a new E type, focused on elegance, craftsmanship, and style. Make it something like an SLR type car, fast, yes,.not not intended to be the fastest car in the world. More about being the finest car they can make. Something that could be compared to an Aston Martin for example. I'd ßproce it in line with Astons and the like, and make very very few of them. Lean heavily into old school char. Do a V12 with individual throttle bodies. Every gauge should be analog and beautiful. No exposed plastic in the vehicle at all. That sort of thing.

I'm on board with that idea for no other reason than I'd like to see more manufacturers start giving a shit about analogue things and driving experience than cheap customization and "connectedness" whatever that means.

[brianeck]

Originally Posted by BlkGS

If they give me the Jaguar CEO job (I didn't apply for it and I'm not qualified for it but also so is nobody working there it seems), this would be my turnaround plan.

1) Immediately put people on delivering a full line of restoration parts and services.
2) To go with those restoration services, create a restomod option, where you can have your XJS or whatever upgraded with more modern features, improved quality foxes, and things like that.
3) Bring out a line of continuation models of the classic Jag bodies. These would be bespoke cars, very expensive, very high end, hand crafted new E types or things like that.

This would get us bringing in revenue fairly quickly, with a big amount of buzz building as some of the restomod cars get shown off.

4) Partner with another manufacturer to share a platform that can accommodate sedans and crossovers. Partner with another to share a couple platform that can do a 2 seater or a 4 seater. GM would be plausible for both using the Alpha platform. Ford also would be a plausible option here to use the Explorer and Mustang platforms. Design new cars that are classically Jag in styling and approach, fast with large V8 motors, but not designed to be overly sporty, more designed to be comfortable and luxurious and practical.
5) New product offerings would be a large sedan (XJ), a 3 row Crossover built off that platform (XV), 2 seat sports car (XF), and 2+2 luxury coupe (XK). They should have aluminum body panels and offer REAL leather only, REAL wood trim or REAL metal trim, and br priced aggressively vs the German competition. Power should be from a reworked version of the Jag V8, with a base model making around 350hp, a spicy version at 450hp, and a top range supercharged version at 650hp. The goal will not be peak power, but rather effortless driving, tuned for smooth torque delivery throughout the powerband. It doesn't need to win the drag race, it needs to drive around town like a gem.

By the time this lineup is out, it will have either worked and turned the company around, or it failed and they no longer exist, so I didn't plan anything further lol.

You're hired, but you have to drive around in a pink robocop prelaunch prototype company car.

[Phillies8008]

Originally Posted by brianeck

You're hired, but you have to drive around in a pink robocop prelaunch prototype company car.

For what CEOs are typically paid, plus a "who cares if I fail" golden parachute, I'll drive a pink Cybertruck if they want me to. And that's saying a lot.

[BlkGS]

Originally Posted by brianeck

You're hired, but you have to drive around in a pink robocop prelaunch prototype company car.

Ahhh... Yeah.... I think I'm going to focus on other ventures....

[BlkGS]

Originally Posted by Phillies8008

For what CEOs are typically paid, plus a "who cares if I fail" golden parachute, I'll drive a pink Cybertruck if they want me to. And that's saying a lot.

Honestly, same lol. I could put up with a lot to make a couple million a year. And I'm (allegedly) not an egotistical d bag, so I could do it for a year and retire to the good life lol.