2023 BMW i7 xDrive60 M Sport @ BMW Welt

[MotorenWerkeN52]

Originally Posted by dylonsays

Another example of why BMW enthusiasts are walking away from the brand. This new design language will wear off quickly- it's a mess

Walking away? To what? Audi or Benz? ROFL 😂 Even if the original enthusiasts are walking away, it's Okay… BMW is making many more new enthusiasts in the new generation.

Let's not forget BMW is in the business of making money and as others have mentioned, they understand the target audience very well. Their sales numbers also reflect that. Unless you have a chef cooking for you in your second kitchen, you my friend, are not the target audience. Personally, I am not a fan of the design either.

[TXSchnee]

Originally Posted by MotorenWerkeN52

Walking away? To what? Audi or Benz? ROFL 😂 Even if the original enthusiasts are walking away, it's Okay… BMW is making many more new enthusiasts in the new generation.

Let's not forget BMW is in the business of making money and as others have mentioned, they understand the target audience very well. Their sales numbers also reflect that. Unless you have a chef cooking for you in your second kitchen, you my friend, are not the target audience. Personally, I am not a fan of the design either.

People who have a second kitchen in their home, and private chef aren't buying a BMW 7 Series., they buy Bentleys and Rolls. The Taycan I have on order is more expensive than the i7 and upper middle class buys that with no problem. I personally like everything except the front end of the new 7, but that is enough to keep me away from it.

[MotorenWerkeN52]

Originally Posted by TXSchnee

People who have a second kitchen in their home, and private chef aren't buying a BMW 7 Series., they buy Bentleys and Rolls. The Taycan I have on order is more expensive than the i7 and upper middle class buys that with no problem. I personally like everything except the front end of the new 7, but that is enough to keep me away from it.

Agreed for the US, in the rest of the world, not so much.

[NewQ]

True on that front regarding the people who have private chefs, for the most part. I know a guy who hires private chefs, and he has a Maybach; so maybe the people who have them full time on the payroll are the next level up.

But just because a Taycan costs as much as or more than a 7, doesn’t mean it’s the same kind of car.

The 7 is aiming for imposing stateliness, the Taycan is aiming for elegant aggression.

I’m really surprised you were seriously cross-shopping or considering both of those cars, and if you were, it was the design language that made your decision, not the 1,000 other ways in which they’re completely different vehicles with different mission statements.

[TTV8M]

Rear of the car kinda looks like a 2000 Honda prelude

Originally Posted by Jason

Here's an Oxide Grey i7 xDrive60 M Sport on display at BMW Welt.

[M3 boi]

Originally Posted by FrozenGT

You guys are so behind-

Purpose of the large grills and ugly front is to scare the bugs so they don't hit the grill. :-)

Genius!

[TXSchnee]

Originally Posted by NewQ

True on that front regarding the people who have private chefs, for the most part. I know a guy who hires private chefs, and he has a Maybach; so maybe the people who have them full time on the payroll are the next level up.

But just because a Taycan costs as much as or more than a 7, doesn’t mean it’s the same kind of car.

The 7 is aiming for imposing stateliness, the Taycan is aiming for elegant aggression.

I’m really surprised you were seriously cross-shopping or considering both of those cars, and if you were, it was the design language that made your decision, not the 1,000 other ways in which they’re completely different vehicles with different mission statements.

I was not cross shopping them, although on paper they are similar, 4 door BEV, 400-600hp. My point was that people in the US, who are extremely wealthy aren't buying 7 Series, they (and the Taycan) are easily obtainable to upper middle class earners, and most of us don't have a show kitchen and a working kitchen in our homes.

[NewQ]

I would agree with that.

Perhaps BMW was being aspirational with the analogy, but they’ve talked about it before and the concept is sound. True headlights have regulations and functional requirements which limits their aesthetic appeal, making it desirable to hide them (like the commercial kitchen); but DRLs are just decorative and you want to display them (like a show kitchen), so separating them has its advantages.

[a.dobi]

Dope

[JK479]

Originally Posted by TXSchnee

People who have a second kitchen in their home, and private chef aren't buying a BMW 7 Series., they buy Bentleys and Rolls. The Taycan I have on order is more expensive than the i7 and upper middle class buys that with no problem. I personally like everything except the front end of the new 7, but that is enough to keep me away from it.

Taycan is prettier but- this i7 is more luxurious. While it's an EV competitor for now- once we have more electric cars- few will cross shop this.

Curious of your thoughts on Lucid? Maybe the compromise?

[TXSchnee]

Originally Posted by JK479

Taycan is prettier but- this i7 is more luxurious. While it's an EV competitor for now- once we have more electric cars- few will cross shop this.

Curious of your thoughts on Lucid? Maybe the compromise?

I had a deposit down for a Lucid Air Grand Touring, when they called to process my order, I backed out. Wasn't expecting 4 days from deposit to order, and there aren't any showrooms or service centers in ATX at this point. Also, flipped to V200 on my Taycan, and since both were $140k, went with the Porsche. The Lucid is an amazing vehicle, I think nicer looking than the new i7, and the range is excellent, probably will make it with all the Saudi money backing them. All that said, I think legacy makes are a better choice for the next few years.

[JK479]

Originally Posted by TXSchnee

I had a deposit down for a Lucid Air Grand Touring, when they called to process my order, I backed out. Wasn't expecting 4 days from deposit to order, and there aren't any showrooms or service centers in ATX at this point. Also, flipped to V200 on my Taycan, and since both were $140k, went with the Porsche. The Lucid is an amazing vehicle, I think nicer looking than the new i7, and the range is excellent, probably will make it with all the Saudi money backing them. All that said, I think legacy makes are a better choice for the next few years.

I was extremely impressed with the build quality of the Taycan. I had a base RWD and it felt quick. If you got a Turbo - congrats.

The lack of dealer or store confidence on these EV's is key. I have friends with Tesla problems and nothing really can get escalated and they wait out problems.

Porsche will have you in a sweet rental while they work on their cars. No drama. Good decision given the choices.

[RonBillz]

I just bought a 7 series and I love the 22 and I think it's going to retain value compared to the looks of the 23 and beyond. The 22 are just so much nicer.

[RonBillz]

Has anyone used a good car shipping company? I got a quote from a company National Car Shipping to ship my 7 series from Fort Lauderdale FL to Chicago for $1395 open hauler or $1895 enclosed. They seem solid and had 5 star reviews online, any suggestions? https://longdistancetowing.com/nationwide/florida/

[mjr24]

Originally Posted by RonBillz

Has anyone used a good car shipping company? I got a quote from a company National Car Shipping to ship my 7 series from Fort Lauderdale FL to Chicago for $1395 open hauler or $1895 enclosed. They seem solid and had 5 star reviews online, any suggestions? https://longdistancetowing.com/nationwide/florida/

bearstransport.com

They are based north of Chicago and I just had a car in an enclosed trailer sent from Tampa to Wisconsin for $1695....they have lots of great reviews from the Porsche forums, too.