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      04-28-2022, 07:34 AM   #1
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BMW IconicSounds Electric in the new BMW i7 [have a listen]

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BMW IconicSounds Electric in the new BMW i7: unique sound worlds for a new, holistic driving experience.
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Premiere of exclusive soundscapes combined with the BMW Theatre Screen. +++ All-electric luxury saloon features a factory-fitted full sound spectrum developed in collaboration between the BMW Group and two-time Academy Award winning composer Hans Zimmer. +++ My Modes Expressive and Relax with distinctive sound worlds enable a particularly intense interaction between driver and vehicle. +++ Exceptional acoustic characteristics provide the basis for an emotionally powerful sound experience.

Munich. The new, all-electric BMW i7 (energy consumption combined according to WLTP: 19.6–18.4 kWh/100 km; energy consumption combined according to NEDC: –; CO2 emissions: 0 g/km) heralds a new era for the brand’s quintessential driving pleasure and exclusive travel comfort. It embodies the innovative form of individual mobility in the luxury segment and also expresses this through the creation of holistic sound worlds. These range from the welcome scenario to the ready-to-drive signal and the drive sounds for each selected My Mode through to the acoustic soundscapes combined with the BMW Theatre Screen, available here for the first time. With the factory-fitted BMW IconicSounds Electric, the brand’s locally emission-free premium model offers entirely new soundscapes that are generated by the interaction between driver and vehicle and are a core component in the design of a unique driving experience.

Including the exclusive soundscapes for the optional Theatre Mode, the complete sound spectrum of BMW IconicSounds Electric can be experienced for the first time in the new BMW i7. The sounds, which are unique in the automotive sector, have been developed in a collaboration between the BMW Group and two-time Academy Award winning composer Hans Zimmer. They reinforce the authentic agreement of the vehicle’s character with BMW design and the resulting driving experience in the world’s first all-electric luxury saloon.

The sound experience in the BMW i7 can be individually selected via My Modes. In addition to Personal, Sport and Efficient settings, the modes Expressive and Relax are also available as standard. In the BMW i7, each of these modes is also associated with an independent sound world. The intensity and frequency of the drive sound are based on the position of the accelerator and the driving situation, creating an individually customised sound profile for each My Mode. The close interaction between driver and vehicle thus creates a distinctive acoustic backdrop. Selecting either the Expressive or the Relax mode results in a particularly intense interaction. They enable the driver of the BMW i7 to create an individual, holistic user experience of sound, lighting mood and graphics on the BMW Curved Display, shaped by the driver’s mood and driving style.

The new BMW i7 has a model-specific sound application that authentically emphasises the future-oriented character and exclusive driving experience in the all-electric luxury saloon. "We want to offer customers a unique driving and travel experience in the BMW i7. In the area of user experience, we are breaking new ground to achieve this, which also includes the drive sound," explains Domagoj Dukec, Head of BMW Design. "Sound in particular plays a central role in the emotional connection between the driver and his vehicle. Innovations such as BMW IconicSounds Electric make the BMW i7 a pioneer for a new, holistic driving experience."

With My Modes, the driver can create an all-round user experience that includes a wide range of vehicle settings. In the BMW i7, this includes the drive sound. The spherical sounds of the Personal setting emphasise the progressive character of the model, while the soundscape in the Sport setting has a powerful and pronounced acoustic presence. A very lively and dynamic sound characterises the acoustic experience in Expressive mode, while an immensely relaxing sound backdrop is created in Relax mode. The characteristic sound sequences when starting and switching off the drive system are part of BMW IconicSounds Electric, as are the sounds that accompany the activation of the optional Theatre Screen for passengers in the back.

The acoustic feedback from the movements of the accelerator is only completely suppressed in Efficient mode. Due to the outstanding acoustic vehicle characteristics of the new BMW i7, the resulting silence in this mode is as clear and pure as the intensive sound experience in the other modes. The all-electric luxury saloon has optimised soundproofing that effectively insulates the interior from external noises. The excellent acoustic comfort of the new BMW i7 can be attributed to the acoustic optimisation of the electric drive units, a model-specific storage concept and newly developed noise encapsulation for electric motors, as well as the chassis’ increased rigidity at the front and tyres with foam absorbers. In addition, aerodynamic noises are significantly reduced thanks to clearly designed chassis surfaces, flush-mounted door handles and aerodynamically optimised exterior mirrors as well as an almost fully sealed underbody. This allows all aspects of the characteristic and emotionally powerful sound worlds of BMW IconicSounds Electric to be fully experienced without any interference.

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      04-28-2022, 07:57 AM   #2
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Beautiful car. Unfortunately the front facia is a jumbled up design resembling a Honda Accord. As much as I like BMW, currently Mercedes is producing better, more elegant designs in general in my opinion.
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      04-28-2022, 08:07 AM   #3
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I can't get over that rear screen, thats pretty slick.
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      04-28-2022, 08:16 AM   #4
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Hmm that sound thing i have it in my i4 i have noticed that i have i turned off for daily drive because it gets a bit annoying but i have noticed that i helps on longer trips avoiding car sickness for people sitting in the passenger seats, so kudos to them. I tested this on some unwilling victims Tried a longer trip without the sound and they got a bit "sick" then again later with sound on no "sickness" it was an interesting test or they just had something bad to eat that day they got sick. But there might be something to it so passengers can hear the car accelerating to not get sick.
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      04-28-2022, 10:20 AM   #5
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All I want when accelerate is to hear this

https://youtu.be/tM8PHrArL_E
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      04-28-2022, 10:31 AM   #6
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That is quite immersive. Dope!!!!!
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      04-28-2022, 10:43 AM   #7
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All I'm hearing is a mixture of air raid siren and windows start up sound
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      04-28-2022, 11:29 AM   #8
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I hear MAN OF STEEL...awesome movie.
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      04-28-2022, 01:12 PM   #9
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Do you think future electric M models like the 2/3/4 series will have real gas engine sounds instead of these futuristic sounds? We know they can fake them like the Active Sound Design in the M2 Competition. If electric cars could have gears (even a manual for enthusiast models?) and some sound inside and outside the transition won't be as bad, that's what I miss most in an electric car.
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      04-28-2022, 01:18 PM   #10
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Looks like Mercedes EQ sound profiles
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      04-28-2022, 01:29 PM   #11
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New PINK FLOYD songs!!!
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      04-28-2022, 01:55 PM   #12
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I'd rather drive a Honda Civic than listen to this
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      04-28-2022, 03:13 PM   #13
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Quote:
Originally Posted by pablom2c View Post
Do you think future electric M models like the 2/3/4 series will have real gas engine sounds instead of these futuristic sounds? We know they can fake them like the Active Sound Design in the M2 Competition. If electric cars could have gears (even a manual for enthusiast models?) and some sound inside and outside the transition won't be as bad, that's what I miss most in an electric car.
I don't want an EV to sound like an ICE. I want it to sound like a battery driven EV.
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      04-28-2022, 07:49 PM   #14
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Sounds pretty creepy…I like it
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      04-29-2022, 07:16 AM   #15
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      04-29-2022, 11:21 AM   #16
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Quote:
Originally Posted by swagon View Post
All I'm hearing is a mixture of air raid siren and windows start up sound


It's all a bit too grandiose and dramatic.
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      04-29-2022, 12:51 PM   #17
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Quote:
Originally Posted by RichP View Post
Quote:
Originally Posted by swagon View Post
All I'm hearing is a mixture of air raid siren and windows start up sound


It's all a bit too grandiose and dramatic.
Making up for the lack of drama in an EV.
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      04-29-2022, 01:25 PM   #18
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Quote:
Originally Posted by Sedan_Clan View Post
Quote:
Originally Posted by RichP View Post
Quote:
Originally Posted by swagon View Post
All I'm hearing is a mixture of air raid siren and windows start up sound


It's all a bit too grandiose and dramatic.
Making up for the lack of drama in an EV.
Yup, and also why they've got billion horsepower!
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      05-11-2022, 05:54 PM   #19
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So actual music will sound really good , right? Switching to an EV is going to be tough for me.🤨😔
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