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      05-25-2022, 08:58 AM   #1
Mani59
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The new i7 x Swarovski | BMW Crystal Headlights Iconic Glow

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Introducing an innovation, inspired by 100 years of forging luxury. THE NEW i7 and BMW Crystal Headlights Iconic Glow. Made with crystals from Swarovski.

A magnificent feat, born out of dedication to luxurious beauty; this special headlight feature of The new i7 is a display of BMW's dedication to progress, and its will to continually challenge convention.

The stunning headlights' shimmer and sparkle is carefully crafted, to provide a totally unique experience from any other BMW vehicle. A new feeling, defined by our latest concept, led by the new i7.

Experience how heritage informs the future of design.
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      05-30-2022, 06:58 AM   #2
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Wow
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      05-30-2022, 07:05 AM   #3
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Maybe it's meant to make the front end look better?

Or for new owners to say that it's ugly but I they have Swarovski crystals to impress their friends' wives ))
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      05-30-2022, 07:08 AM   #4
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Cool concept. Looks really nice. But the car is hideous 🤮. Lipstick 💄 👄 on a pig 🐷. BMW needs to really go back to heritage. Stop wasting money on R&D.
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      05-30-2022, 07:47 AM   #5
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Is this another thing for the Russian and Chinese markets? Who the hell would want this?
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      05-30-2022, 07:58 AM   #6
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Quote:
Originally Posted by spuntyb View Post
wow
lol!!!!
😂🤣😂🤣😂🤣😂🤣😂🤣
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      05-30-2022, 08:40 AM   #7
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Quote:
Originally Posted by Mako View Post
Is this another thing for the Russian and Chinese markets? Who the hell would want this?
You might be on to something.

BMW, make the main thing, the main thing.

People want what you built the brand on, the Ultimate Driving Machine.
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      05-30-2022, 09:57 AM   #8
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BMW really missed a trick here: this was the perfect opportunity to use a sleeker bonnet line and re-introduce the 'shark nose'. Look at the reverse slope of the blacked-out main headlights, to see where I'm going with this.

Instead we get a look years after KIA and Citröen introduced it… And even then implemented poorly.
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      05-30-2022, 10:11 AM   #9
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Quote:
Originally Posted by MikeM6 View Post
Quote:
Originally Posted by Mako View Post
Is this another thing for the Russian and Chinese markets? Who the hell would want this?
You might be on to something.

BMW, make the main thing, the main thing.

People want what you built the brand on, the Ultimate Driving Machine.
Now it's the "ultimate bling mobile"
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      05-30-2022, 10:12 AM   #10
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Seems to look nice - I'm guessing this is a way to push the high end luxury of the whole thing? Kind of like when cars have an actual Rolex (or other expensive/fancy timepiece) as the clock inside the car. Or even when Apple had the Hermes collaboration for their watch.

I think I get it - this is what appeals to the wealthy customer base that'll have a driver for the car.
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      05-30-2022, 10:41 AM   #11
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      05-30-2022, 11:01 AM   #12
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Quote:
Originally Posted by MikeM6 View Post
You might be on to something.

BMW, make the main thing, the main thing.

People want what you built the brand on, the Ultimate Driving Machine.
So you think 7 won’t drive well?
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      05-30-2022, 11:02 AM   #13
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Quote:
Originally Posted by Mako View Post
Is this another thing for the Russian and Chinese markets? Who the hell would want this?
Most of s class, 7 series customers care about luxury and exclusivity. Otherwise they’d get a 5 series.
I knew this when I was like 7.
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      05-30-2022, 11:06 AM   #14
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What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now.
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      05-30-2022, 12:14 PM   #15
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      05-30-2022, 12:14 PM   #16
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Quote:
Originally Posted by Ibiza View Post
What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now.
Swarovski crystals cost literally nothing. Only the most idiot thieves would smash your headlights to get them out.

Last edited by AlexFL; 05-30-2022 at 12:19 PM..
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      05-30-2022, 02:15 PM   #17
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Quote:
Originally Posted by AlexFL View Post
Quote:
Originally Posted by Ibiza View Post
What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now.
Swarovski crystals cost literally nothing. Only the most idiot thieves would smash your headlights to get them out.
So…..more cost cutting by BMW then.
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      05-30-2022, 02:51 PM   #18
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Crystal is just glass with additives FYI. 100% marketing.
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      05-30-2022, 02:53 PM   #19
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I’m not sure about Asian/European markets, but in the US Swarovski is generally perceived as a “fake”, lower middle class “jewelry” for teenagers.

When I hear Swarovski I don’t hear “prestige, craft and quality”, I hear “20 dollar gimmick”.

Swarovski crystals degrade very fast and they look dull and worn down in just a matter of months from normal wear and tear.

It’s no news that German builders and marketers have very poor understanding of the US market in some segments.
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      05-30-2022, 07:48 PM   #20
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I remember when Mercedes did this. It didn't last long.
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      05-30-2022, 09:54 PM   #21
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Quote:
Originally Posted by Boostedphil698 View Post
I remember when Mercedes did this. It didn't last long.
But it made you remember… as it did for me too lol

Still want a S-Coupe
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      05-31-2022, 12:54 PM   #22
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Originally Posted by Igor_M5 View Post
But it made you remember… as it did for me too lol

Still want a S-Coupe
I remember how ridiculous it was
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