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05-25-2022, 08:58 AM | #1 | |
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The new i7 x Swarovski | BMW Crystal Headlights Iconic Glow
![]() Featured on BIMMERPOST.com Quote:
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05-30-2022, 06:58 AM | #2 |
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Wow
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05-30-2022, 07:05 AM | #3 |
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Maybe it's meant to make the front end look better?
Or for new owners to say that it's ugly but I they have Swarovski crystals to impress their friends' wives ![]()
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05-30-2022, 07:08 AM | #4 |
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Cool concept. Looks really nice. But the car is hideous 🤮. Lipstick 💄 👄 on a pig 🐷. BMW needs to really go back to heritage. Stop wasting money on R&D.
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05-30-2022, 07:47 AM | #5 |
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Is this another thing for the Russian and Chinese markets? Who the hell would want this?
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05-30-2022, 08:40 AM | #7 |
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05-30-2022, 09:57 AM | #8 |
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BMW really missed a trick here: this was the perfect opportunity to use a sleeker bonnet line and re-introduce the 'shark nose'. Look at the reverse slope of the blacked-out main headlights, to see where I'm going with this.
Instead we get a look years after KIA and Citröen introduced it… And even then implemented poorly. |
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05-30-2022, 10:11 AM | #9 |
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Now it's the "ultimate bling mobile"
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05-30-2022, 10:12 AM | #10 |
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Seems to look nice - I'm guessing this is a way to push the high end luxury of the whole thing? Kind of like when cars have an actual Rolex (or other expensive/fancy timepiece) as the clock inside the car. Or even when Apple had the Hermes collaboration for their watch.
I think I get it - this is what appeals to the wealthy customer base that'll have a driver for the car. |
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05-30-2022, 10:41 AM | #11 |
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05-30-2022, 11:01 AM | #12 |
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So you think 7 won’t drive well?
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05-30-2022, 11:02 AM | #13 | |
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Quote:
I knew this when I was like 7.
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05-30-2022, 11:06 AM | #14 |
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What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now.
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05-30-2022, 12:14 PM | #15 |
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Class....Coming to a junkyard near you in 10 years.
(yes F01's are already coming in!)
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05-30-2022, 02:15 PM | #17 |
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So…..more cost cutting by BMW then.
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05-30-2022, 02:53 PM | #19 |
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I’m not sure about Asian/European markets, but in the US Swarovski is generally perceived as a “fake”, lower middle class “jewelry” for teenagers.
When I hear Swarovski I don’t hear “prestige, craft and quality”, I hear “20 dollar gimmick”. Swarovski crystals degrade very fast and they look dull and worn down in just a matter of months from normal wear and tear. It’s no news that German builders and marketers have very poor understanding of the US market in some segments. |
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05-30-2022, 07:48 PM | #20 |
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I remember when Mercedes did this. It didn't last long.
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05-30-2022, 09:54 PM | #21 |
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05-31-2022, 12:54 PM | #22 | |
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Quote:
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