The new i7 x Swarovski

Mani59 · 05-25-2022, 08:58 AM

Featured on BIMMERPOST.com

Quote:

Introducing an innovation, inspired by 100 years of forging luxury. THE NEW i7 and BMW Crystal Headlights Iconic Glow. Made with crystals from Swarovski.

A magnificent feat, born out of dedication to luxurious beauty; this special headlight feature of The new i7 is a display of BMW's dedication to progress, and its will to continually challenge convention.

The stunning headlights' shimmer and sparkle is carefully crafted, to provide a totally unique experience from any other BMW vehicle. A new feeling, defined by our latest concept, led by the new i7.

Experience how heritage informs the future of design.

spuntyb · 05-30-2022, 06:58 AM

Wow

Bahn360Photo · 05-30-2022, 07:05 AM

Maybe it's meant to make the front end look better?

Or for new owners to say that it's ugly but I they have Swarovski crystals to impress their friends' wives

))

Trainwreck914 · 05-30-2022, 07:08 AM

Cool concept. Looks really nice. But the car is hideous 🤮. Lipstick 💄 👄 on a pig 🐷. BMW needs to really go back to heritage. Stop wasting money on R&D.

Mako · 05-30-2022, 07:47 AM

Is this another thing for the Russian and Chinese markets? Who the hell would want this?

jri_21 · 05-30-2022, 07:58 AM

Quote:

Originally Posted by spuntyb

wow

lol!!!!
😂🤣😂🤣😂🤣😂🤣😂🤣

MikeM6 · 05-30-2022, 08:40 AM

Quote:

Originally Posted by Mako

Is this another thing for the Russian and Chinese markets? Who the hell would want this?

You might be on to something.

BMW, make the main thing, the main thing.

People want what you built the brand on, the Ultimate Driving Machine.

en1gma · 05-30-2022, 09:57 AM

BMW really missed a trick here: this was the perfect opportunity to use a sleeker bonnet line and re-introduce the 'shark nose'. Look at the reverse slope of the blacked-out main headlights, to see where I'm going with this.

Instead we get a look years after KIA and Citröen introduced it… And even then implemented poorly.

Mako · 05-30-2022, 10:11 AM

Quote:

Originally Posted by MikeM6

Quote:

Originally Posted by Mako

Is this another thing for the Russian and Chinese markets? Who the hell would want this?

You might be on to something.

BMW, make the main thing, the main thing.

People want what you built the brand on, the Ultimate Driving Machine.

Now it's the "ultimate bling mobile"

F82KPowers · 05-30-2022, 10:12 AM

Seems to look nice - I'm guessing this is a way to push the high end luxury of the whole thing? Kind of like when cars have an actual Rolex (or other expensive/fancy timepiece) as the clock inside the car. Or even when Apple had the Hermes collaboration for their watch.

I think I get it - this is what appeals to the wealthy customer base that'll have a driver for the car.

GOLFFRR · 05-30-2022, 10:41 AM

wild

Cortexiphan · 05-30-2022, 11:01 AM

Quote:

Originally Posted by MikeM6

You might be on to something.

BMW, make the main thing, the main thing.

People want what you built the brand on, the Ultimate Driving Machine.

So you think 7 won’t drive well?

Cortexiphan · 05-30-2022, 11:02 AM

Quote:

Originally Posted by Mako

Is this another thing for the Russian and Chinese markets? Who the hell would want this?

Most of s class, 7 series customers care about luxury and exclusivity. Otherwise they’d get a 5 series.
I knew this when I was like 7.

Ibiza · 05-30-2022, 11:06 AM

What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now.

Dking078 · 05-30-2022, 12:14 PM

Class....Coming to a junkyard near you in 10 years.

(yes F01's are already coming in!)

AlexFL · 05-30-2022, 12:14 PM

Quote:

Originally Posted by Ibiza

What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now.

Swarovski crystals cost literally nothing. Only the most idiot thieves would smash your headlights to get them out.

nick3753 · 05-30-2022, 02:15 PM

Quote:

Originally Posted by AlexFL

Quote:

Originally Posted by Ibiza

What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now.

Swarovski crystals cost literally nothing. Only the most idiot thieves would smash your headlights to get them out.

So…..more cost cutting by BMW then.

M2Cmtl · 05-30-2022, 02:51 PM

Crystal is just glass with additives FYI. 100% marketing.

thenew · 05-30-2022, 02:53 PM

I’m not sure about Asian/European markets, but in the US Swarovski is generally perceived as a “fake”, lower middle class “jewelry” for teenagers.

When I hear Swarovski I don’t hear “prestige, craft and quality”, I hear “20 dollar gimmick”.

Swarovski crystals degrade very fast and they look dull and worn down in just a matter of months from normal wear and tear.

It’s no news that German builders and marketers have very poor understanding of the US market in some segments.

Boostedphil698 · 05-30-2022, 07:48 PM

I remember when Mercedes did this. It didn't last long.

Igor_M5 · 05-30-2022, 09:54 PM

Quote:

Originally Posted by Boostedphil698

I remember when Mercedes did this. It didn't last long.

But it made you remember… as it did for me too lol

Still want a S-Coupe

Boostedphil698 · 05-31-2022, 12:54 PM

Quote:

Originally Posted by Igor_M5

But it made you remember… as it did for me too lol

Still want a S-Coupe

I remember how ridiculous it was

05-30-2022, 06:58 AM	#2
spuntyb Brigadier General 3297 Rep 4,630 Posts Drives: 2019 F90 Competition Join Date: Aug 2013 Location: USA iTrader: (0)	Wow Attached Images __________________ <b>2019 M5C MBB\|Black</b> \|\| <b>2018 Macan GTS</b> 2018 F80 ZCP TB\|SS (sold) 2015 F30 335 AW\|CR (sold) 2015 F31 MG\|CR (sold) 2011 E90 JB\|Oyster (sold)
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05-30-2022, 07:05 AM	#3
Bahn360Photo Fitness Gene 910 Rep 2,299 Posts Drives: 2018 M4 Join Date: Feb 2014 Location: SoFlo iTrader: (2) Garage List 2018 BMW M4 [10.00] 1987 BMW 325 Conver ... [10.00]	Maybe it's meant to make the front end look better? Or for new owners to say that it's ugly but I they have Swarovski crystals to impress their friends' wives )) __________________ Effective 11 Min Home Workouts????? No equipment????? 20 years of experience Spartan Race winner PROtrainer! Click the link?? https://www.youtube.com/c/FitnessGene
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05-30-2022, 07:08 AM	#4
Trainwreck914 Lieutenant 114 Rep 433 Posts Drives: BMW F10 F15 E39 E90 E53 Join Date: Dec 2019 Location: NY CT iTrader: (0)	Cool concept. Looks really nice. But the car is hideous 🤮. Lipstick 💄 👄 on a pig 🐷. BMW needs to really go back to heritage. Stop wasting money on R&D.
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05-30-2022, 07:47 AM	#5
Mako (Sold) 2000 M Roadster, 2006 M Coupe, 2016 M3 1294 Rep 2,510 Posts Drives: '20 X3MC DG/SO '19 Volvo XC90 Join Date: Jul 2009 Location: Chicago suburbs iTrader: (0)	Is this another thing for the Russian and Chinese markets? Who the hell would want this?
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05-30-2022, 09:57 AM	#8
en1gma Lieutenant 182 Rep 449 Posts Drives: G30 530i M Sport Join Date: May 2007 Location: London, UK iTrader: (0)	BMW really missed a trick here: this was the perfect opportunity to use a sleeker bonnet line and re-introduce the 'shark nose'. Look at the reverse slope of the blacked-out main headlights, to see where I'm going with this. Instead we get a look years after KIA and Citröen introduced it… And even then implemented poorly.
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05-30-2022, 10:12 AM	#10
F82KPowers Lieutenant 558 Rep 585 Posts Drives: F82, S1000RR, E46 M3, 86' 325, Join Date: Aug 2021 Location: Bay Area, CA iTrader: (1)	Seems to look nice - I'm guessing this is a way to push the high end luxury of the whole thing? Kind of like when cars have an actual Rolex (or other expensive/fancy timepiece) as the clock inside the car. Or even when Apple had the Hermes collaboration for their watch. I think I get it - this is what appeals to the wealthy customer base that'll have a driver for the car.
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05-30-2022, 10:41 AM	#11
GOLFFRR 9119 Rep 26,265 Posts Drives: GOLFFRR cart Join Date: Mar 2009 Location: we sell BMWs to "ALL" US states iTrader: (4)	wild __________________ BEFORE YOU BUY YOUR NEXT BMW, PM ME FIRST WE CAN HOOK YOU UP! Jimmy Miller:jmiller@stevethomasbmw.com Cell:805-509-2048 If you have any issues getting a hold of Jimmy M PLEASE PM me, I'm available everyday till 545pm!
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05-30-2022, 11:06 AM	#14
Ibiza Colonel 2740 Rep 2,402 Posts Drives: 21 F95 ZCP/22 G83 ZCP Join Date: Mar 2011 Location: Charleston, SC iTrader: (0)	What a joke this is! Great advertising to thieves to smash and grab the cystrals from the front headlights now. __________________ 2021 F95 ZCP PCD- 2022 G83 PCD Retired:2018 F85 PCD,2018 F83 ZCP- ED/PCD, 2015 X5 50i PCD, 2015 435 vert ED, 2011 X3 PCD, 2011 335is vert ED/PCD, 2007 X3is PCD, 2007 335i vert PCD, 2004 328i vert PCD
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05-30-2022, 12:14 PM	#15
Dking078 Private First Class 109 Rep 114 Posts Drives: 03' BMW 540i Join Date: Feb 2012 Location: SoCal iTrader: (2)	Class....Coming to a junkyard near you in 10 years. (yes F01's are already coming in!) __________________ 2003 BMW 540i [Sterling Gray / Gray] [Msport] [DSP] [Shades] [Mods from A-Z] 2014 BMW 550i [Carbon Black / Black] [Msport] [B&O] [Exec] [Lux Seat] [IAS]
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05-30-2022, 02:51 PM	#18
M2Cmtl Captain 578 Rep 919 Posts Drives: 2020 M2 Comp 6MT Join Date: Sep 2013 Location: Montreal iTrader: (0)	Crystal is just glass with additives FYI. 100% marketing. __________________ 2020 M2C 24.04.2020 delivery
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05-30-2022, 02:53 PM	#19
thenew Registered 3 Rep 2 Posts Drives: awaiting M3 Join Date: Jun 2014 Location: SoCal iTrader: (0)	I’m not sure about Asian/European markets, but in the US Swarovski is generally perceived as a “fake”, lower middle class “jewelry” for teenagers. When I hear Swarovski I don’t hear “prestige, craft and quality”, I hear “20 dollar gimmick”. Swarovski crystals degrade very fast and they look dull and worn down in just a matter of months from normal wear and tear. It’s no news that German builders and marketers have very poor understanding of the US market in some segments.
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05-30-2022, 07:48 PM	#20
Boostedphil698 Captain 258 Rep 792 Posts Drives: 2015 BMW 435i Xdrive Sportline Join Date: Mar 2020 Location: Greater Philadelphia iTrader: (0) Garage List 2015 BMW 435XI [0.00] 2009 Honda Civic [0.00]	I remember when Mercedes did this. It didn't last long. __________________ 2015 435i Xdrive (Klaus) Stanced 8th Gen Honda Civic (The daily)
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