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      05-12-2023, 03:12 AM   #1
Mani59
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Here It Is -- BMW Film "The Calm" World Premiere [Video Added]

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World premiere in Cannes: the new BMW Films production "The Calm", starring Pom Klementieff, Uma Thurman and the BMW i7 M70 xDrive.



Here is the full version of The Calm:





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Munich/Cannes. The latest BMW Films production will celebrate its world premiere at the 76th Cannes Film Festival in France. The short film “The Calm” will offer audiences an enthralling dose of Hollywood action on board the new BMW i7 M70 xDrive (electric power consumption combined: 23.8 – 20.8 kWh/100 km in the WLTP cycle). The fully electric range-topping model from the Bavarian premium carmaker will host the most spectacular scenes in the film, which has Pom Klementieff (Guardians of the Galaxy series) and Uma Thurman (Kill Bill series) in the leading roles.

The premiere of “The Calm” sees BMW writing the next chapter in the history of BMW Films productions. With Joseph Kosinski (Top Gun: Maverick) taking executive producer credits and Sam Hargrave (Marvel Cinematic Universe) in the director’s chair, the seven-minute-long film also boasts the behind-the-camera star quality with which fans of BMW Films will be familiar. But that’s not all: the soundtrack for “The Calm” is the work of film score composer Hans Zimmer, whose trophy cabinet includes two Academy Awards.

“To be able to be a part of BMW Films’ legacy of creative filmmaking was an incredible opportunity,” said “The Calm’s” executive producer, Joseph Kosinski. “What Sam Hargrave has put together with Pom, Uma and the rest of the cast and crew is a perfect evolution of what BMW Films has always strived to deliver to fans. We are honoured to work with BMW for the return of this celebrated franchise.”

Spy thriller brings breathtaking action scenes to the rear of the BMW i7 M70 xDrive.

In “The Calm”, Pom Klementieff and Uma Thurman play a pair of secret agents who have been summoned separately to a meet point in Cannes. But first, the duo have to fight off some mysterious adversaries. Klementieff narrowly escapes a hijacking after an action-packed tussle in the rear of the BMW i7 M70 xDrive. And later she discovers that Thurman has had a similar altercation (off-screen) in her hotel room, getting the better of two villains. The two protagonists duly come together in the Hotel Martinez to piece together the story behind their secret mission, which also has the audience gripped by suspense.

“BMW Films is an integral part of BMW’s rich history within the world of cinema,” said Jens Thiemer, Senior Vice President Customer & Brand BMW. “With the debut of ‘The Calm’ at the 76th Cannes Film Festival, we welcome back an important part of our legacy. The creative and innovative nature of this short film showcases the cutting-edge approach this series has taken since the beginning. Bringing the franchise back in 2023 with two powerful female leads feels especially poignant. And the fact that our fully electric vehicles are at the sharp end of the world’s first ever completely silent car chase sequence gives “The Calm” an additional relevance.”

“We’re thrilled for all film fans to experience ‘The Calm’”, said Stefan Ponikva, Vice President Brand Communication and Brand Experience BMW. “When we started out with this project, we knew we were working within a set of high standards, and we’re proud to be building on that tradition with this new and compelling storyline. This is a comeback that will give us all a lot of pleasure, I am convinced of that!”

Premiere of The Calm on the BMW Theatre Screen in the BMW i7.

This is a world premiere with a twist: Not only was “The Calm” filmed in a BMW i7 (among other locations), it will also be shown for the first time exclusively in the rear of the all-electric luxury sedan on 17 May 2023. Providing the requisite cinematic experience is the BMW Theatre Screen. This 31.3.inch panoramic display, which extends down from the headliner and spreads out horizontally across virtually the full width of the interior, teams up with the integrated Bowers & Wilkins Diamond Surround Sound System with 36 speakers to bring an unparalleled entertainment offering to the second row of seats. The Bavarian premium carmaker – which, as an Official Partner of the film festival, is also laying on a shuttle service of more than 200 electrified vehicles for the event – will transform the luxury sedans into exclusive private cinema lounges in Cannes, delivering a very special premiere experience.

“The Calm” is the latest instalment in the long history of BMW Films productions. For example, “The Hire” – a series of short films acclaimed by fans and critics alike – marked its place as a maverick in the digital film space before social media platforms existed. It was released exclusively online at BMWfilms.com and generated over 100 million views in the days before the proliferation of high-speed internet and YouTube. Most recently, “The Escape” captivated audiences with a suspenseful storyline around themes such as love, war, fear and death. And “The Calm” continues very much in the tradition of the original BMW Films productions, which have been directed by some of Hollywood’s best and brightest talents.

Movie fans will be able to enjoy the full-length version of “The Calm” on the BMW YouTube channel from 17 May 2023. Before then, a teaser for the film will be released on BMW’s social media channels, offering a tantalising preview of what’s to come.

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      05-12-2023, 03:25 AM   #2
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I think this is a perfect opportunity to showcase the previous excellent BMW films!

The Hire:

Ambush featuring the E38 7er:


Chosen featuring the E39 5er:


The Follow featuring the E36 Z3 and E46 3er:


Star featuring the E39 M5:


Powder Keg featuring the E53 X5:


Hostage featuring the E85 Z4:


Ticker featuring the E85 Z4:


Beat the Devil featuring the E85 Z4:


The Escape featuring the G30 5er:
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      05-12-2023, 07:20 AM   #3
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Fingers Crossed - the model used in Cannes will not prove as unreliable as mine!!!

I hope for BMW's sake that the Dingolfing factory has not messed up the production of the one which will be on show in Cannes.

Thus far, based on what we can see via this forum, most i7s which have been delivered to customers, have exhibited a pattern of reliability/poor build quality issues.

It is therefore very difficult for many of us i7 owners to be "calm" when watching "The Calm"!!!!!
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      05-12-2023, 08:09 AM   #4
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Bring back Guy Ritchie, Clive Owen and the E39 M5.
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      05-12-2023, 08:29 AM   #5
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      05-12-2023, 08:44 AM   #6
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I know we rip on M2, M3 and XM for their front ends, but lets take a moment here and admire this absolute mess of a front end on the i7 in its full two tone glory (and I love brown cars but come on).

EDIT: now i know what the front reminds me of. This: ¯\_(ツ)_/¯
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Last edited by Tallest; 05-17-2023 at 03:30 PM..
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      05-12-2023, 08:47 AM   #7
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These custom color combos on the 7 Series are really hard to put together if you have a modicum of taste.
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      05-12-2023, 08:51 AM   #8
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I’m glad these films are back! There is a high bar set from the original films of the early 2000s
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      05-12-2023, 09:08 AM   #9
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I love BMW, but I can’t help laugh at this post and the idea of “BMW Films”. These are fun to watch for sure, but they’re nothing more than over extended commercials with a “plot”. Good on BMW for advertising, but let’s not call these “films”….please 🙄.
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      05-12-2023, 09:14 AM   #10
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With that brown i7, shouldn’t these be PG rated?

( if outside the U.K., pg rated means parental guidance )
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      05-12-2023, 10:00 AM   #11
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Definitely looking forward to watching the new film.

On the other hand, in 20 years time, these two tone beasts will have depreciated heavily and will likely be sitting in salvage yards around the world.
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      05-12-2023, 10:58 AM   #12
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imo more suited for a g8x.
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      05-12-2023, 12:34 PM   #13
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Why this ugly car?
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      05-12-2023, 02:13 PM   #14
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Why this ugly car?
Because of the front end and bizarre paint combo !?

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      05-12-2023, 02:48 PM   #15
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Beat the Devil is awesome.
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      05-12-2023, 05:25 PM   #16
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I want [Insert pop icon] getting tossed around the backseat of [Insert road/track].

Fun stuff, not thrillers.
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      05-12-2023, 09:11 PM   #17
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This makes me want to sell my bimmers, not buy another one.
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      05-13-2023, 07:50 AM   #18
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Thank you for posting the originals! These were epic. Something rings a bit hollow with an electric car. Make sure it’s charged up and don’t go too far and run out of range.
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      05-14-2023, 03:37 AM   #19
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ahhh, can i untick the 2k film support fee when configuring the car?

although i'm getting one soon, merc does this two tone thing much better! black/white on maybach just looks fantastic!

i asked my dealer for the diamond bright white (U21)... this would be an extra 20k - even more than two-tone... morons...
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      05-16-2023, 08:22 AM   #20
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I don't get the strong hate for the i7. Most new bimmers are called ugly when they first come out and then the company still sells a lot of them. I do not really like the multi-colored accents on the dashboard, other than that, how many of people commenting here have actually driven one?
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      05-16-2023, 11:47 AM   #21
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Quote:
Originally Posted by spiff56747 View Post
I don't get the strong hate for the i7. Most new bimmers are called ugly when they first come out and then the company still sells a lot of them. I do not really like the multi-colored accents on the dashboard, other than that, how many of people commenting here have actually driven one?
i wouldn't say i'm a hater, but...

do i think it's kind of ugly? yes
is it too long? yes
have i driven one? yes
am i going to order it? yes! still not configurable

just because it's ugly doesn't mean i can't love it
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      05-16-2023, 04:25 PM   #22
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I’ve seen ambush a dozen times and it still puts a smile on my face. Peak BMW “film”.

This new one has its work cut out for it!
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