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03-11-2018, 07:12 AM | #67 | |
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03-11-2018, 07:50 AM | #68 | |
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Although not impossible, messing with the iconic white and blue logo would seem like an unnecessarily bold and risky move. Moreover, not on any model but on the very high-end new model range that is meant to spearhead and establish the brand's credibility in the luxury segments, and ultimately see its image trickle down the lineup. The blue and white roundel has cristallized such a strong identity in the public's eye that tempering with it might not at all give off a more upmarket feel but rather disorient the client more than anything. The link to all the glorious BMWs of the past would be severed. Also, technically speaking, I'm not sure how well the relatively long 'Bayerische Motoren Werke' phrase would fit around the roundel in lieu of the traditional B M W letters. If the new luxury products have a quality build, a strong design language, and an upmarket feel over the other models while still maintaining a sense of immediate brand identity, then there is no need for a special logo that would behead the lineup of its top models, quite the opposite. Last edited by advantage20; 03-11-2018 at 08:25 AM.. |
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03-11-2018, 09:07 AM | #69 |
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Am I the only one who think the full digital instrument cluster doesn't really fit the luxurious style of the 7 series? IMO too sporty and too mclaren-ish. Would look nice in the upcoming 3 and 8 series though.
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03-11-2018, 09:09 AM | #70 |
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The hockey stick seems to be thinner and in this pic it looks like a brushed finish
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03-11-2018, 10:53 AM | #71 | ||
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03-11-2018, 04:18 PM | #72 | |
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Always great to have choice but at some point the computers and light show has to stop and refocus on the interior/exterior as well as handling or propulsion innovations IMO. Personally glad I don't have (just) that new display...but I do definitely hear the masses screaming for more gadgets and tech on board...will be interesting to see if they do filter it down or just introduce such things in the 'sportier, younger lifestyle models' in future. Safe travels.
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03-11-2018, 05:39 PM | #73 | ||
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03-11-2018, 06:41 PM | #74 |
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"Full Digital Instrument Cluster!"
WOW! Just like a 2012 Model S!!! What is the plan for the next generation? Let me guess: a big screen in the center console? No wonder Tesla is beating BMW in Europe as well...
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Last edited by sheepboy; 03-11-2018 at 06:54 PM.. |
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03-11-2018, 08:16 PM | #75 | |
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BMW isn't trying to really be Tesla so maybe dial it down a notch. |
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03-11-2018, 08:43 PM | #76 | |
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Having said that... To say BMW ins't trying to be Tesla on a post that highlights their move towards "Full digital instrument cluster", something Tesla did back in 2012 and has been followed by essentially all German brands, is just silly. The fact that people like me, who love BMW and has bought their cars in the past, can't help but laugh at a topic like this should worry BMW. Model S now outsells 7-series in both US and Europe. There must be a reason for it and I bet it is not because BMW is making awesome, highly-desirable cars that people see like The Ultimate Driving Machine.
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03-11-2018, 09:37 PM | #77 |
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its an z7 sized GRILL
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03-11-2018, 10:40 PM | #78 | ||
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That said.. BMWs New Clusters are super cool without being over-the-top like Audi RS. |
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03-11-2018, 11:20 PM | #79 |
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To see people compare vehicle brands due to instrument panel similarities is mind boggling to me, not to mention timelines, and who did it first...
Reason why you're seeing companies going over to digital (not a technical term for this subject because it's not about what its made of, but rather its purpose, which is to be MORE interactive) is to support new evolving tech (Level 4+ Autonomy). So just because BMW used some old technology to introduce new tech (6WB) doesn't mean anything except for the fact that no one knows why except for BMW themselves and their reason for it. Each company has its business strategy and they're planned for years ahead, so just because one brand stuck an obnoxious object in their car in 2012, won't make anyone e-brake their operation and change the game plan. Tesla did that shit because that was one of the only ways they'd get the publics (additional) attention. Don't forget that these mega corporations have access to tech that we won't see for at least a decade, and the new tech that we're seeing is in fact old shit that's just due for release because the cow's are sucked dry, and aren't moooooin' shit. /My opinion on comparing the use of tech in vehicles features and applications is dumb AF, especially when they have nothing to do with the actual driving dynamics. |
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03-12-2018, 01:53 AM | #81 |
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03-12-2018, 02:04 AM | #82 | ||
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I'm quite happy for Tesla, nice to have some new blood in the car game. I imagine the reason Tesla is doing so well however is down to government discounts and tax incentives buying an electric vehicle. That and some people want to do right by the environment. Hopefully they'll keep doing well but the proof will be when there's some proper electric competition for them from the traditional car brands. Other than the central screen, dash and drive train there's nothing cutting edge about a Tesla though. They've a long way to go in the basics still of a good expensive luxury car. |
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03-12-2018, 04:57 AM | #83 | ||
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Not here to talk negatives about a brand that I like, but also proud that the USA was able to show the Germans that we still have it. Cheers! |
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03-12-2018, 07:22 AM | #84 | |
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03-12-2018, 07:59 AM | #85 | |||
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Add in if it's a company car you'd literally get raped buying a V12 like I am but the tax man gets nothing off an electric car. I know a self employed guy that had a Tesla Model S and then an X. He likes the cars a lot but admits the main reason he brought it is because there's no tax on it at all buying it on his business. There was a taxi firm in Netherlands I believe that brought all Tesla's. With free super charging they could run much cheaper than their rivals. Again it's a choice because of cost. Would they have picked Tesla's otherwise, I don't think they would have done to be honest. Don't get me wrong, I do like Tesla's and they've beaten everyone else to the market in this segment by such a huge margin it isn't funny. All I'm saying is if you put a petrol engine in one I don't think they'd stand up that well against most other makes, especially the German ones. What will be interesting is once others do have viable Electric vehicles and playing on the same field with discounts, tax breaks will Tesla still shift as many cars. I read this morning that the Porsche Mission E is planned to charge to 80% in 15 minutes along with Level 4 self driving. The old guard is going to up their game hugely so Tesla needs to move quickly, quicker than I think they are currently. As someone else said, the 7 series, S class and A8 aren't big sellers here. I'd actually put the Tesla more as a 5 series sized car competitor. It's simply not a 7 series rival for the reasons I've stated, it's not S luxury limo type car. It's a full sized exec car which is the 5 series. |
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03-12-2018, 10:43 AM | #86 | |
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oink oink
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03-12-2018, 08:27 PM | #88 |
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I heard that BMW was not interested in having more immersive digital clusters since they're more into HUD. So integrated nav like Audi/VW does is not what they want. I never understood why they just tried to reproduce the analog cluster, the thematic colors (sport/comfort) were also just mere cosmeticals without real added value.
Where are they going now then? Just another lay-out theme or also more immersive and context sensitive like VW/audi? |
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