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      04-20-2022, 07:00 AM   #1
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LIVE straight from Munich reveal of the new BMW 7 & i7.

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It is a beautiful spring morning in the lovely city of München, the sun is out, the birds are chirping, the air is crisp and we are here in Olympiapark on our first-ever Worldwide exclusive preview of BMW's latest flagship, the new BMW G70 7 Series. Here's a quick rundown on some of the latest 7's key features. details as well as my own personal take on the exterior design.



Conceived from the ground up for those who demand only the best, the new 7 has been built on a flexible new vehicle architecture that had been conceptualised to take on three different drive types from the outset, the 7 can be equipped with a range of internal combustion engines (all equipped with their latest 48V mild-hybrid system), a plug-in hybrid drivetrain and BMW’s piece de resistance, the all-electric BMW i7.



While carrying the flagship torch at BMW might seem to be a rather daunting task, the i7’s very impressive list of technologically advanced underpinnings, experiential elements and innovative thought processes behind each design element offer an extremely convincing argument to anyone who might harbour even a sliver of doubt.



With the i7 xDrive60 being the only available model from launch, it features dual electrically excited synchronous motors, built without the use of any rare earth materials, to generate a combined maximum output of 544 hp along with a generous spread of 745Nm of torque readily available from standstill to silently hustle itself to 100km/h in an impressive 4.7 seconds up to its electronically limited maximum velocity of 240km/h. This silent whisper of sheer electrical power has also been aided by model-specific motor mounting and noise encapsulation techniques.

Underpinning this instantaneous power delivery are its all-wheel-drive and stability systems, all intelligently connected to provide not just a thrilling amount of forward momentum, but also an engaging amount of lateral fun across all weather conditions.



As expected, BMW have also given the i7 a mighty amount of range, averaging between 590 to 625 kilometres in the WLTP cycle. The i7’s impressive long-distance credentials are also backed up by an adaptive recuperation system that has been further developed and honed from the iX and i4, and a new charging process that allows for a “smoother” rate of charging that can give an additional 170 kilometres of range with a ten-minute juice up at a high-power charging station.



Of course, now, one cannot look at the new 7 and not have an opinion about the design, my overall feel though is that similarly to most of the other new BMWs, it does look much better in person than in photographs. That said, there is no escaping the fact that the new face of the 7 will be quite a polarising design amongst fans of the marque.



Starting off with the rather generously sized grille, illuminated on the i7, while definitely a very prominent design feature of the new 7, is now no longer the most interesting visual aspect of the car. That accolade now belongs to the very distinct split headlamps, with the exquisitely crafted Swarovski crystal’d daytime running lights sitting atop the units meant for nighttime illumination.



While the stacked headlamp arrangement might have run the risk of looking rather conflicting on their own, their use of the surrounding painted surfaces to envelop the large kidney grilles does help to create a more cohesive frontal design.



Towards the rear, the Hoffmeister kink is now framed by a rather sizeable yet sculptured piece of satin metal and upon opening the door, showcases an interesting frameless rear-quarter glass.



As mentioned by a few others before, the raised rear deck does have hints of the E32, faint, but still, hints nonetheless. This higher rear deck has also allowed the rear glass to sit at a steeper and sleeker angle.



There were some areas of the aesthetics that did detract from the overall visual appeal of course, like the glossy plastic front radar and sensor covering plate which we wish could have had a more elegant solution. For those wondering about the protruding “bump” inserts in between the grilles, those were added to cater for safety legislation reasons due to the illumination that now adorns the grille.



Another area where safety concerns have meant a slight compromise on the design is the noticeably lengthier frontal overhang, once again designed to accommodate for the i7’s added mass in the event of a catastrophic accident. That said, the new 7 while radically revolutionary in certain aspects is still, in the end, represents a more evolutionary approach to the overall aesthetics, maintaining a strong visual lineage to its predecessors.

Though in quite a break away from the 7s of the past, the latest model will now only be available as a long-wheelbase variant, sadly doing away with the sportier standard-wheelbase models.



And for those who really want to stand out from the crowd., BMW now offers a rather striking new Rolls Royce/Mayback-Esque two-tone Individual paint finish.



Seen here is also the M-sport variant, with its more angularly sculptured bumpers, sportier wheels and black accents liberally applied throughout the body.





Looking inside, the new 7 represents once again, another step (or two) ahead in its interior in both form and most certainly, function



As seen on the iX, the wide curved display has also made its way into the new 7 and while I adored the iX’s lovely interior, the new 7 has brought the interior game up to another level with superlative textures, materials and crystal panels now surrounding the entire cabin acting as both a visual delight and as an interactive element between the vehicle and occupants. It truly is a sight to behold.



Adding to the atmosphere of the cabin is a very unique selection of materials to further elevate the interior, cashmere wool for the seat surfaces, crystal buttons, open-pored wood trim and stainless steel speaker covers.



These crystal buttons also activate one of the new 7’s party pieces, the automated door opening and closing functions.



But of course, quite literally the biggest key feature of the interior has to be the very impressive theatre touchscreen display measuring a full 31.3 inches across with Amazon Fire TV built-in. Paired with the 7’s Bowers & Wilkens optional 36-speaker, 1,965 watt Diamond Surround Sound System, the BMW theatre screen can deliver an experience quite unlike any other you’ve experienced in a car. It is genuinely mind-blowing, and all can be controlled from the rear via integrated touchscreen panels located on each door.



Also impressive from an engineering standpoint is all the work that has gone behind to ensure all safety and crash protection aspects of the interior were met during its development with the theatre screen added in. It must have caused plenty of sleepiness nights.



For those who prefer a more traditional drivetrain, BMW also showcased an M-performance equipped 760i draped in satin black paint with gloss black trim accents all around.





While I’m sure many will like this stealthy colour, I’d much prefer a less menacing outlook.







With a 4.4-litre V8 slotted underneath the bonnet, passengers probably won’t get much time to finish any movie.



The new 7’s automatic doors can also be activated from the exterior with these small pushbuttons located inside the flushed door handles.



To wrap up from Munich, while the latest 7 definitely has its individuality aspects covered when it comes to its distinctive styling and hugely impressive exclusive features, it does at the same time represent choice. A choice to do things differently when it comes to engineering and crafting an excellent automobile, a choice for going against the tide of design and embracing change, and a choice to create their masterpiece by constantly looking ahead.

Thank you for reading.

Do forgive me if I did not cover much on the details, it was a rather short yet hectic event to cover after arriving from Singapore just a day before.
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      04-20-2022, 07:43 AM   #2
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Strong work with the on the fly review 👍
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      04-20-2022, 07:45 AM   #3
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      04-20-2022, 07:45 AM   #4
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      04-20-2022, 07:47 AM   #5
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Still looks good 25+ years later
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      04-20-2022, 07:52 AM   #6
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So I guess the split headlights is BMWs "thing" now? We went from the iconic angel eyes and kidney grills to split lights and box grill. As I mentioned in one of my previous posts, I am torn bc I don't know if they were going for sleek with the lights, or BAM, I'm here, with the massive grills.
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      04-20-2022, 07:52 AM   #7
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def lots of luxury and tech. I just am a little confused by headlights. I need to see it person but other then that def plush
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      04-20-2022, 07:56 AM   #8
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Well the front of that just ruined the lovely spring morning. Why can't BMW design a decent front end these days. That's revolting! Next car is definitely not a BMW, your designs these days are shockingly bad.
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      04-20-2022, 07:58 AM   #9
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Horrific ! I guess we can't have Luxury AND beauty.

If I won that thing in a contest I would sell it right away!
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      04-20-2022, 08:05 AM   #10
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Two points.

#1 - BEV on a platform shared with ICE? Starting off way behind the 8 ball.

#2 - Jesus BMW. It's not even the front design that's the worst. That's not even too bad, especially in person. It's the rear. This is NOT a competition about how many deslgn lines you can have!



The non-M Sport has a much cleaner look, IMO. It's still pretty garish, but better.



Ol' Frank S. is gonna have a field day with this.
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      04-20-2022, 08:07 AM   #11
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Quote:
Originally Posted by Needsdecaf View Post
Two points.

#1 - BEV on a platform shared with ICE? Starting off way behind the 8 ball.

#2 - Jesus BMW. It's not even the front design that's the worst. That's not even too bad, especially in person. It's the rear. This is NOT a competition about how many deslgn lines you can have!

Yeah way too much going on here. Guess simple elegance isn't their thing.
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      04-20-2022, 08:08 AM   #12
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Rear looks great but I'm not a fan of the front.
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      04-20-2022, 08:11 AM   #13
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Rear looks horrendous. Reminds me of 2006 renaults or something like that. Ugh. The side profile is bland and flat as bare sheet metal.
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      04-20-2022, 08:12 AM   #14
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Quote:
Originally Posted by gnolivos View Post
Horrific ! I guess we can't have Luxury AND beauty.

If I won that thing in a contest I would sell it right away!
That makes two of us.
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      04-20-2022, 08:13 AM   #15
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Quote:
Originally Posted by 3RDSECTOR View Post
Quote:
Originally Posted by gnolivos View Post
Horrific ! I guess we can't have Luxury AND beauty.

If I won that thing in a contest I would sell it right away!
That makes two of us.
So I guess you are not my buyer! Lol
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      04-20-2022, 08:19 AM   #16
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BMW is overdose on weed. Horrific design... so sad
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      04-20-2022, 08:25 AM   #17
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Since I was young I always liked BMW's headlights, they always reminded me of angry eyes and one of the main design selling points for me were the headlights on the BMW's that I've had, these new lights are very, very ugly in my opinion - they do look like the ones on newer Citroen's which I can't get over. The side profile and the rear look beautiful but that front would be a deal breaker for me. Sorry
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      04-20-2022, 08:28 AM   #18
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The simple difference that makes putting the hood line wrong vs correctly



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      04-20-2022, 08:35 AM   #19
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Quote:
Originally Posted by BLKD_OUT_BMR View Post
So I guess the split headlights is BMWs "thing" now? We went from the iconic angel eyes and kidney grills to split lights and box grill. As I mentioned in one of my previous posts, I am torn bc I don't know if they were going for sleek with the lights, or BAM, I'm here, with the massive grills.
I think they were trying to remedy the way that the headlights lined up with the middle-ish of the grille in the current 7 series. That always looked goofy to me. From someone without any real bias towards the old designs I definitely prefer this new 7 series to the current one
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      04-20-2022, 08:37 AM   #20
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Looks like they crashed a 2 series gran coupe into an XM and Domagoj saw the resulting mess and said well that's better than anything I could come up with. The interior team saw it and after thinking to themselves, what has happened to this once great company. They said let's just put a big screen in the back so the passengers never have to see the horrified look on the faces of people in the street as they drive by. The only good nice design coming from bmw these days imo is the seat department. I am sure it will sell boatloads tho.
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      04-20-2022, 08:41 AM   #21
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Quote:
Originally Posted by emulajavi View Post
The simple difference that makes putting the hood line wrong vs correctly



Your ‘correct’ way has always looked silly to me lol especially on the 3 series where the grille has to creep up on top of the hood. I much prefer the unibrow hood. But in an electric car even that is not necessary so it’s nice to see them clean up the hood this way.
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      04-20-2022, 08:58 AM   #22
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Very luxury and love the wheels
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